{"id":4225,"date":"2023-08-20T13:35:29","date_gmt":"2023-08-20T11:35:29","guid":{"rendered":"https:\/\/markestic.com\/?page_id=4225"},"modified":"2025-08-04T10:24:52","modified_gmt":"2025-08-04T08:24:52","slug":"laptopszalon","status":"publish","type":"page","link":"https:\/\/markestic.com\/en\/case-studies\/laptopszalon\/","title":{"rendered":"Laptopszalon"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#d13c38&#8243; background_enable_image=&#8221;off&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;7vw||6vw||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||true&#8221; custom_padding_phone=&#8221;||||true&#8221; bottom_divider_style=&#8221;ramp&#8221; bottom_divider_height=&#8221;150px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; bottom_divider_height_tablet=&#8221;150px&#8221; bottom_divider_height_phone=&#8221;110px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;<a href=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/1.-41.png&#038;#8221\">https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/1.-41.png&#038;#8221<\/a>; title_text=&#8221;1.) (41)&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; transform_scale=&#8221;110%|110%&#8221; transform_rotate=&#8221;0deg|0deg|80deg&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;|700||on|||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Online Electronics &#8211; Laptopszalon<\/h3>\n<h1 class=\"font_0\">Low engagement results in low conversion rate. How did we tackle this?<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-30px||||false|false&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The improper measurement hindered the conversion-based optimisation while the badly structured Google Ads account and too broad targetings generated traffic but of bad quality. By fixing these major issues, the bounce rate got reduced by 72% whereas the conversion rate increased by 52%.<\/p>\n<p><strong>Let&#8217;s see a bit more details.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/1.-41.png&#038;#8221\">https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/1.-41.png&#038;#8221<\/a>; title_text=&#8221;1.) (41)&#8221; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; transform_scale=&#8221;110%|110%&#8221; transform_rotate=&#8221;0deg|0deg|80deg&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;0px|||&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;left&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Problem Statement<\/h2>\n<p><strong>Laptopszalon used to be among the Top 3 laptop resellers &#8211; historically with a strong offline presence.<\/strong> As purchasing electronics online started becoming the new normal &#8211; even further accelerated by COVID, Laptopszalon intended to invest more into their online business. However, their paid media campaigns could not hit break-even, thus scaling was not an option at that stage. Simply put: if they spent more, they generated more financial loss. In the meantime, their top competitors boomed quite heavily and Laptopszalon&#8217;s overall sales numbers seemingly started to lag behind.\u00a0<\/p>\n<p><strong>They needed to change something urgently in order not to lose any more market share and ultimately become profitable online, too.\u00a0<\/strong><\/p>\n<p>Not an easy decision to make: shall they spend more to keep up with the others and accept growing overall loss at least for a while? Or shall they accept shrinking market share and growth rate, find a profitable marketing mix first then start scaling from there?&#8221;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; max_width=&#8221;1440px&#8221; custom_padding=&#8221;|||&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1440px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Domain: laptopszalon.hu&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#7FC242&#8243; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; background_color=&#8221;#ffffff&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;15px|30px|15px|30px|true|true&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;8%&#8221; animation=&#8221;off&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all_image=&#8221;50px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;70px&#8221; box_shadow_color=&#8221;rgba(214,214,214,0.73)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Industry: online electronics&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#7FC242&#8243; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; background_color=&#8221;#ffffff&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;15px|30px|15px|30px|true|true&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;8%&#8221; animation=&#8221;off&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all_image=&#8221;50px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;70px&#8221; box_shadow_color=&#8221;rgba(214,214,214,0.73)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Employee: 10+&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#7FC242&#8243; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; background_color=&#8221;#ffffff&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;15px|30px|15px|30px|true|true&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;8%&#8221; animation=&#8221;off&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all_image=&#8221;50px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;70px&#8221; box_shadow_color=&#8221;rgba(214,214,214,0.73)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Partnership with Markestic: 2020 &#8211; 2022&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#7FC242&#8243; header_font_size=&#8221;18px&#8221; 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title_text=&#8221;laptopszalon-mockup&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; 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align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;<a href=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/laptop.hu-logo.png&#038;#8221\">https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/laptop.hu-logo.png&#038;#8221<\/a>; title_text=&#8221;laptop.hu-logo&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;<a href=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/bestbyte-logo.png&#038;#8221\">https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/bestbyte-logo.png&#038;#8221<\/a>; 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title_text=&#8221;alza-logo&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; custom_margin=&#8221;|10px||10px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Benefits&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;0px|||&#8221; bottom_divider_style=&#8221;ramp&#8221; bottom_divider_color=&#8221;#ffffff&#8221; bottom_divider_height=&#8221;250px&#8221; bottom_divider_height_tablet=&#8221;150px&#8221; bottom_divider_height_phone=&#8221;110px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; use_custom_width=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Solution&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf0ae;||fa||900&#8243; icon_color=&#8221;#7FC242&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; background_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;left&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;8%&#8221; animation=&#8221;off&#8221; icon_font_size=&#8221;32px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>First and foremost, Laptopszalon requested a detailed audit on their ad accounts as well as a feasible online marketing plan.<\/strong><\/p>\n<p>We spotted many low-hanging fruits. Just to name a few:\u00a0<\/p>\n<ul>\n<li>lots of ecommerce events were not traced<\/li>\n<li>the Google Ad Account structure was too generic just like the targeted keywords<\/li>\n<li>Facebook wasn&#8217;t utilised on its full potential &#8211; such as missing out on dynamic remarketing.<\/li>\n<\/ul>\n<blockquote>\n<p>Overall massive traffic was directed to the webshop, however, the bounce rate was extremely high and the engagement rate was low. No surprise, order numbers suffered as well.<\/p>\n<\/blockquote>\n<p>We configured event and conversion tracking for every stage of the user journey, reset the complete Google Ad account structure starting almost from zero with selected, highly targeted keywords, <strong>filtered the incoming traffic with tight negative keyword strategy and set up proper Facebook remarketing campaigns.<\/strong><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Results&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x52;||divi||400&#8243; icon_color=&#8221;#7FC242&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; image_icon_width_tablet=&#8221;32px&#8221; image_icon_width_phone=&#8221;32px&#8221; image_icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; background_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; icon_font_size=&#8221;32px&#8221; icon_font_size_tablet=&#8221;&#8221; icon_font_size_phone=&#8221;&#8221; icon_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Results came quickly. In numbers:<\/p>\n<ul>\n<li>bounce rate got reduced by 72%<\/li>\n<li>conversion rate increased by 52%<\/li>\n<li>ROAS (Return On Ad Spend) rose to break-even.<\/li>\n<\/ul>\n<p><strong>Then we started to scale steadily, further optimising the freshly configured campaigns.\u00a0<\/strong><\/p>\n<blockquote>\n<p>All in all, during the first 1.5 years of the cooperation, we managed to reduce the average cost per order by 75%. 1.5 years is a long journey. However, earning new orders for 4 times less cost on average than before requires time but it&#8217;s certainly a big achievement.<span style=\"font-size: 16px;\">\u00a0<\/span><\/p>\n<\/blockquote>\n<blockquote><\/blockquote>\n<p>[\/et_pb_blurb][et_pb_image src=&#8221;<a href=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/1.-38.png&#038;#8221\">https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/1.-38.png&#038;#8221<\/a>; title_text=&#8221;1.) 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_builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#202020&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#202020&#8243; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_text_color_tablet=&#8221;&#8221; header_2_text_color_phone=&#8221;#FFFFFF&#8221; header_2_text_color_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; header_2_text_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Book a 20-minute strategy consulting session with one of our digital experts.<\/h2>\n<h2><\/h2>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;<a href=\"https:\/\/calendar.google.com\/calendar\/u\/0\/appointments\/schedules\/AcZssZ0emgUsG0gD74LK1jj_F7VjSR7mUl8zKki_qyu7ln711QU3qShuQyKba_MlTSWjSwj3bPfd6x7T&#038;#8221\" rel=\"nofollow\">https:\/\/calendar.google.com\/calendar\/u\/0\/appointments\/schedules\/AcZssZ0emgUsG0gD74LK1jj_F7VjSR7mUl8zKki_qyu7ln711QU3qShuQyKba_MlTSWjSwj3bPfd6x7T&#038;#8221<\/a>; button_text=&#8221;Book it now&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.25.1&#8243; 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module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; text_text_color_tablet=&#8221;#202020&#8243; text_text_color_phone=&#8221;#FFFFFF&#8221; text_text_color_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_text_color_tablet=&#8221;&#8221; header_2_text_color_phone=&#8221;#FFFFFF&#8221; header_2_text_color_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; header_2_text_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><\/h2>\n<p><strong>We would be glad to also help your business grow.<\/strong><\/p>\n<p>Let&#8217;s discuss your challenges and how we can contribute to your business success.<br \/>We arrive at the session prepared, already with some ideas and marketing tactics tailered to your business.<\/p>\n<p><strong>The consulting session is free of charge, no further commitment is required.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_social_media_follow _builder_version=&#8221;4.18.0&#8243; 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_builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#202020&#8243; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;instagram&#8221; url=&#8221;<a href=\"https:\/\/www.instagram.com\/markestic_agency\/&#038;#8221\" rel=\"nofollow\">https:\/\/www.instagram.com\/markestic_agency\/&#038;#8221<\/a>; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#202020&#8243; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]instagram[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;youtube&#8221; url=&#8221;<a href=\"https:\/\/www.youtube.com\/channel\/UCEQzf2ML2lyeHf1NnW_IeWg&#038;#8221\" rel=\"nofollow\">https:\/\/www.youtube.com\/channel\/UCEQzf2ML2lyeHf1NnW_IeWg&#038;#8221<\/a>; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#202020&#8243; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online Electronics &#8211; Laptopszalon Low engagement results in low conversion rate. How did we tackle this?The improper measurement hindered the conversion-based optimisation while the badly structured Google Ads account and too broad targetings generated traffic but of bad quality. By fixing these major issues, the bounce rate got reduced by 72% whereas the conversion rate [&hellip;]<\/p>\n","protected":false},"author":219950554,"featured_media":0,"parent":2146,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|desktop\" next_background_color=\"#ffffff\" admin_label=\"Header\" _builder_version=\"4.17.6\" _module_preset=\"default\" background_color=\"#F4CC47\" background_enable_image=\"off\" parallax=\"on\" custom_padding=\"7vw||6vw||false|false\" custom_padding_tablet=\"100px||100px||true\" custom_padding_phone=\"||||true\" bottom_divider_style=\"ramp\" bottom_divider_height=\"150px\" bottom_divider_flip=\"horizontal\" bottom_divider_height_tablet=\"150px\" bottom_divider_height_phone=\"110px\" bottom_divider_height_last_edited=\"on|phone\" saved_tabs=\"all\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_5,3_5\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_css_main_element=\"align-items: center;\" global_colors_info=\"{}\"][et_pb_column type=\"2_5\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/ecofamily-mockup.png\" title_text=\"ecofamily-mockup\" disabled_on=\"on|off|off\" _builder_version=\"4.18.0\" _module_preset=\"default\" transform_scale=\"110%|110%\" transform_rotate=\"0deg|0deg|344deg\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"3_5\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" header_font=\"|700|||||||\" header_text_align=\"left\" header_text_color=\"#202020\" header_font_size=\"45px\" header_line_height=\"1.2em\" header_3_font=\"|700||on|||||\" header_3_text_align=\"left\" header_3_text_color=\"#202020\" header_3_font_size=\"24px\" header_3_letter_spacing=\"10px\" header_3_line_height=\"2em\" text_orientation=\"center\" background_layout=\"dark\" module_alignment=\"center\" text_font_size_last_edited=\"off|desktop\" header_font_size_tablet=\"40px\" header_font_size_phone=\"32px\" header_font_size_last_edited=\"on|phone\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"14px\" header_3_font_size_last_edited=\"on|phone\" header_3_letter_spacing_tablet=\"5px\" header_3_letter_spacing_phone=\"\" header_3_letter_spacing_last_edited=\"on|tablet\" global_colors_info=\"{}\"]<h3>Ecofamily<\/h3>\n<h1 class=\"font_0\">How did the revenue get tripled within 1 year from 2021 to 2022?<\/h1>[\/et_pb_text][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#202020\" text_font_size=\"20px\" text_line_height=\"2em\" ul_font=\"||||||||\" header_font=\"Roboto|700|||||||\" header_text_align=\"center\" header_font_size=\"80px\" header_line_height=\"1.2em\" header_3_font=\"Roboto|700||on|||||\" header_3_text_align=\"center\" header_3_text_color=\"#ffffff\" header_3_font_size=\"24px\" header_3_letter_spacing=\"10px\" header_3_line_height=\"2em\" background_layout=\"dark\" max_width=\"800px\" module_alignment=\"center\" custom_margin=\"-30px||||false|false\" text_font_size_last_edited=\"off|desktop\" header_font_size_tablet=\"40px\" header_font_size_phone=\"32px\" header_font_size_last_edited=\"on|phone\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"14px\" header_3_font_size_last_edited=\"on|phone\" header_3_letter_spacing_tablet=\"5px\" header_3_letter_spacing_phone=\"\" header_3_letter_spacing_last_edited=\"on|tablet\" global_colors_info=\"{}\"]<p>By fixing measurement, fine-tuning their existing paid media campaigns (mostly Google Ads, Facebook Ads) and opening up to some new channels (such as: Display &amp; Video 360, TikTok Ads, Microsoft Ads), online revenue boomed massively (306% compared to previous year), hitting 4+ Mio EUR annually and keeps growing heavily.<\/p>\n<p><strong>Paid Media contribution to all these is 65%!<\/strong><\/p>[\/et_pb_text][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/ecofamily-mockup.png\" title_text=\"ecofamily-mockup\" disabled_on=\"off|on|on\" _builder_version=\"4.18.0\" _module_preset=\"default\" transform_scale=\"110%|110%\" transform_rotate=\"0deg|0deg|351deg\" hover_enabled=\"0\" global_colors_info=\"{}\" transform_translate=\"29px|0px\" sticky_enabled=\"0\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"off|desktop\" admin_label=\"About\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" custom_padding_tablet=\"0px|||\" custom_padding_phone=\"0px|||\" border_radii=\"on|10px|10px|10px|10px\" saved_tabs=\"all\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.18.0\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_font_size=\"18px\" text_line_height=\"2em\" ul_font=\"||||||||\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_font_size=\"45px\" header_2_line_height=\"1.2em\" header_3_font=\"||||||||\" max_width_last_edited=\"off|desktop\" module_alignment=\"center\" custom_margin=\"|||\" custom_padding=\"|||\" header_2_font_size_tablet=\"35px\" header_2_font_size_phone=\"28px\" header_2_font_size_last_edited=\"on|phone\" text_orientation_tablet=\"center\" text_orientation_phone=\"left\" text_orientation_last_edited=\"on|phone\" global_colors_info=\"{}\"]<h2>Problem Statement<\/h2>\n<p>Ecofamily as a discount store targets a highly competitive market segment - primarily 2 product ranges: food and household products. Competitors are Tesco, Rossmann, Lidl and many other international brands. The Company has had a stable offline presence with 56 physical stores, however, online presence was very limited and underutilised until 2019 when their webshop kickstarted. The strategic transformation to online was a true challenge for 2 reasons.<\/p>\n<p><strong>Firstly<\/strong> the company had already lagged behind immensely from other industry players who had all the resources and international expertise to outperform local players.<\/p>\n<p><strong>Secondly<\/strong> it is always challenging to opening up from offline to online. It requires an organisational mindset shift.\"<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,2_3\" use_custom_gutter=\"on\" gutter_width=\"2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" background_color=\"#ffffff\" max_width=\"1440px\" custom_padding=\"|||\" custom_css_main_element=\"align-items: center;\" use_custom_width=\"on\" custom_width_px=\"1440px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"Domain: ecofamily.hu\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_color=\"#7FC242\" header_font_size=\"18px\" header_line_height=\"1.7em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_color=\"#ffffff\" module_alignment=\"left\" custom_margin=\"|||\" custom_padding=\"15px|30px|15px|30px|true|true\" animation_style=\"zoom\" animation_intensity_zoom=\"8%\" animation=\"off\" border_radii=\"on|10px|10px|10px|10px\" border_width_all_image=\"50px\" box_shadow_style=\"preset1\" box_shadow_blur=\"70px\" box_shadow_color=\"rgba(214,214,214,0.73)\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_blurb title=\"Industry: online retail (mostly food + household products)\" _builder_version=\"4.17.6\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_color=\"#7FC242\" header_font_size=\"18px\" header_line_height=\"1.7em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_color=\"#ffffff\" module_alignment=\"left\" custom_margin=\"|||\" custom_padding=\"15px|30px|15px|30px|true|true\" animation_style=\"zoom\" animation_intensity_zoom=\"8%\" animation=\"off\" border_radii=\"on|10px|10px|10px|10px\" border_width_all_image=\"50px\" box_shadow_style=\"preset1\" box_shadow_blur=\"70px\" box_shadow_color=\"rgba(214,214,214,0.73)\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_blurb title=\"Employee: 1100+\" _builder_version=\"4.17.6\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_color=\"#7FC242\" header_font_size=\"18px\" header_line_height=\"1.7em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_color=\"#ffffff\" module_alignment=\"left\" custom_margin=\"|||\" custom_padding=\"15px|30px|15px|30px|true|true\" animation_style=\"zoom\" animation_intensity_zoom=\"8%\" animation=\"off\" border_radii=\"on|10px|10px|10px|10px\" border_width_all_image=\"50px\" box_shadow_style=\"preset1\" box_shadow_blur=\"70px\" box_shadow_color=\"rgba(214,214,214,0.73)\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_blurb title=\"Partnership with Markestic: since early 2021 - ongoing\" _builder_version=\"4.17.6\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_color=\"#7FC242\" header_font_size=\"18px\" header_line_height=\"1.7em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_color=\"#ffffff\" module_alignment=\"left\" custom_margin=\"|||\" custom_padding=\"15px|30px|15px|30px|true|true\" animation_style=\"zoom\" animation_intensity_zoom=\"8%\" animation=\"off\" border_radii=\"on|10px|10px|10px|10px\" border_width_all_image=\"50px\" box_shadow_style=\"preset1\" box_shadow_blur=\"70px\" box_shadow_color=\"rgba(214,214,214,0.73)\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"2_3\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/2.png\" title_text=\"2\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_font_size=\"18px\" text_line_height=\"2em\" ul_font=\"||||||||\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_font_size=\"45px\" header_2_line_height=\"1.2em\" header_3_font=\"||||||||\" module_alignment=\"center\" custom_margin=\"|||\" custom_padding=\"|||\" header_2_font_size_tablet=\"35px\" header_2_font_size_phone=\"28px\" header_2_font_size_last_edited=\"on|phone\" text_orientation_tablet=\"center\" text_orientation_phone=\"left\" text_orientation_last_edited=\"on|phone\" global_colors_info=\"{}\"]<h2>Main competitors<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,1_4,1_4,1_4\" make_equal=\"on\" disabled_on=\"on|off|off\" module_class=\"four-columns\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/tesco.png\" title_text=\"tesco\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/auchan.png\" title_text=\"auchan\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/rossmann.png\" title_text=\"rossmann\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/lidl.png\" title_text=\"lidl\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" disabled_on=\"off|on|on\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_css_main_element=\"display: flex;\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/tesco.png\" title_text=\"tesco\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" custom_margin=\"|10px||10px|false|true\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/rossmann.png\" title_text=\"rossmann\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" custom_margin=\"|10px||10px|false|true\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/auchan.png\" title_text=\"auchan\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" custom_margin=\"|10px||10px|false|true\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/lidl.png\" title_text=\"lidl\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" custom_margin=\"|10px||10px|false|true\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_3,2_3\" make_equal=\"on\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.18.0\" _module_preset=\"default\" background_color=\"#F4CC47\" width=\"50%\" width_tablet=\"50%\" width_phone=\"70%\" width_last_edited=\"on|phone\" custom_padding=\"|30px||30px|false|true\" custom_padding_tablet=\"|30px||30px|false|true\" custom_padding_phone=\"|10px||10px|false|true\" custom_css_main_element=\"align-items: center;\" box_shadow_style=\"preset1\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/1668079253377.jpeg\" title_text=\"1668079253377\" url=\"https:\/\/www.linkedin.com\/in\/anna-herczeg-134593169\/\" url_new_window=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"2_3\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"Montserrat|600|||||||\" text_text_color=\"#202020\" text_font_size=\"20px\" link_text_color=\"#000000\" text_orientation_tablet=\"\" text_orientation_phone=\"center\" text_orientation_last_edited=\"on|phone\" global_colors_info=\"{}\"]<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/anna-herczeg-134593169\/\" target=\"_blank\" rel=\"noopener\">Anna Herczeg<\/a><\/strong><\/p>\n<p><em>Head of Marketing and Public Relations<\/em><\/p>[\/et_pb_text][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2022\/11\/linkedin-logo.png\" title_text=\"linkedin-logo\" url=\"https:\/\/www.linkedin.com\/in\/anna-herczeg-134593169\/\" url_new_window=\"on\" align_tablet=\"\" align_phone=\"center\" align_last_edited=\"on|phone\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"5%\" width_tablet=\"5%\" width_phone=\"10%\" width_last_edited=\"on|phone\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"off|desktop\" admin_label=\"Benefits\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" custom_padding_tablet=\"0px|||\" custom_padding_phone=\"0px|||\" bottom_divider_style=\"ramp\" bottom_divider_color=\"#ffffff\" bottom_divider_height=\"250px\" bottom_divider_height_tablet=\"150px\" bottom_divider_height_phone=\"110px\" bottom_divider_height_last_edited=\"on|phone\" border_radii=\"on|10px|10px|10px|10px\" saved_tabs=\"all\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" use_custom_width=\"on\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"Solution\" use_icon=\"on\" font_icon=\"&#xf0ae;||fa||900\" icon_color=\"#7FC242\" icon_placement=\"left\" image_icon_width=\"32px\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_align=\"left\" header_font_size=\"18px\" header_line_height=\"1.7em\" body_font=\"|300|||||||\" body_text_align=\"left\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_color=\"#ffffff\" text_orientation=\"center\" module_alignment=\"left\" custom_padding_last_edited=\"off|desktop\" animation_style=\"zoom\" animation_intensity_zoom=\"8%\" animation=\"off\" icon_font_size=\"32px\" global_colors_info=\"{}\"]<p>Our cooperation started on 2 simultaneous fields: <strong>measurement and campaign management. <\/strong>Online measurement was in place but only the basics were configured.<\/p>\n<blockquote>\n<p><strong>We advanced it to a full enhanced ecommerce setup in Google Analytics through Google Tag Manager, fixed all Facebook and additional event tracking by which much more data got collected (product categories, sales funnel, etc.) as well as proper campaign optimisation could get started. What gets measured gets improved!<\/strong><\/p>\n<\/blockquote>\n<p>Formerly paid media campaigns were partly managed by the in-house team and an external agency from whom we took over each and every paid channels. <strong>Product feeds got fixed<\/strong> and re-categorized thanks to which we achieved far better Return On Ad Spend and better margins.<\/p>\n<p><br \/><strong>New prospecting campaign types<\/strong> (awareness campaigns, winning games, short-term promotions, DPA prospecting) <strong>got maxed out<\/strong> to increase reach, brand recognition and ultimately gain market presence among fierce competitors.<\/p>\n<p><strong>Besides Google and Facebook, additional channels have been tested - such as Display &amp; Video 360, TikTok Ads, Microsoft Ads.<\/strong> In addition, some marketing tools got implemented - such as click fraud prevention to filter out fraudulent web traffic and Google CSS to lower the cost of Shopping campaigns.<\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"Results\" use_icon=\"on\" font_icon=\"&#x52;||divi||400\" icon_color=\"#7FC242\" icon_placement=\"left\" image_icon_width=\"32px\" image_icon_width_tablet=\"32px\" image_icon_width_phone=\"32px\" image_icon_width_last_edited=\"on|phone\" _builder_version=\"4.17.6\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_align=\"left\" header_font_size=\"18px\" header_line_height=\"1.7em\" body_font=\"|300|||||||\" body_text_align=\"left\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_color=\"#ffffff\" text_orientation=\"center\" module_alignment=\"left\" custom_padding=\"|||\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" icon_font_size=\"32px\" icon_font_size_tablet=\"\" icon_font_size_phone=\"\" icon_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]<p>Let the numbers talk. From 2021 to 2022:<\/p>\n<ul>\n<li><strong>online revenue tripled - out of which paid media accounts for 65%<\/strong><\/li>\n<li><strong>search volume for brand<\/strong> related keywords ('ecofamily') <strong>grew 17 times since early January, 2021.<\/strong> This strong online brand awareness also boosts the offline sales within their physical stores.<\/li>\n<li><strong>CPO (Cost Per Order) got reduced by 27%<\/strong> due to lower CPCs (Cost Per Click) and increased CVR (conversion rate) even though the market has got more and more crowded.<\/li>\n<li><strong>as of now (2023) Ecofamily has a steady 2-digit annual growth rate.<\/strong><\/li>\n<\/ul>\n<blockquote>\n<p>Online processes are clear, measurement and reporting are detailed, decision-making is fully data-driven and we are mutually planning for further expansion.<\/p>\n<\/blockquote>[\/et_pb_blurb][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/ecofamily-mockup-mobile.png\" 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admin_label=\"Footer\" module_id=\"contact\" _builder_version=\"4.18.0\" _module_preset=\"default\" background_color=\"rgba(32,32,32,0.63)\" background_image=\"https:\/\/markestic.com\/wp-content\/uploads\/2022\/08\/irogep-sarga.png\" parallax=\"on\" background_blend=\"multiply\" custom_padding=\"10vw||7vw||false|false\" custom_padding_tablet=\"100px||100px||true\" custom_padding_phone=\"||||true\" top_divider_style=\"ramp\" top_divider_color=\"#FFFFFF\" top_divider_height=\"250px\" top_divider_flip=\"vertical\" top_divider_height_tablet=\"150px\" top_divider_height_phone=\"110px\" top_divider_height_last_edited=\"on|phone\" background_color_phone=\"rgba(32,32,32,0.61)\" background_last_edited=\"on|phone\" background_enable_color_phone=\"on\" parallax_phone=\"off\" saved_tabs=\"all\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" _builder_version=\"4.16\" _module_preset=\"default\" max_width=\"1440px\" custom_margin=\"|||\" custom_padding=\"0px|||\" use_custom_width=\"on\" custom_width_px=\"1440px\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"30px|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#202020\" text_font_size=\"16px\" text_line_height=\"2em\" ul_font=\"||||||||\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#202020\" header_2_font_size=\"45px\" header_2_line_height=\"1.2em\" header_3_font=\"||||||||\" background_layout=\"dark\" max_width=\"800px\" max_width_last_edited=\"off|desktop\" module_alignment=\"center\" custom_margin=\"|||\" custom_padding=\"|||\" header_2_text_align_tablet=\"\" header_2_text_align_phone=\"center\" header_2_text_align_last_edited=\"on|phone\" header_2_text_color_tablet=\"\" header_2_text_color_phone=\"#FFFFFF\" header_2_text_color_last_edited=\"on|phone\" header_2_font_size_tablet=\"35px\" header_2_font_size_phone=\"28px\" header_2_font_size_last_edited=\"on|desktop\" header_2_text_shadow_style=\"preset2\" global_colors_info=\"{}\"]<h2>Book a 30-minute strategy consulting session with one of our digital experts.<\/h2>\n<h2><\/h2>[\/et_pb_text][et_pb_button button_url=\"https:\/\/markestickft2.pipedrive.com\/scheduler\/PPRZ69IA\/markestic-kft-akos-daniel-fodor\" button_text=\"Book it now\" button_alignment=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_button=\"on\" button_text_size=\"14px\" button_text_color=\"#FFFFFF\" button_bg_color=\"#7FC242\" button_bg_color_gradient_direction=\"90deg\" button_bg_color_gradient_stops=\"#f7828e 0%|#fcb6ab 100%\" button_bg_color_gradient_start=\"#f7828e\" 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button_one_border_color__hover_enabled=\"off\" button_two_border_color__hover_enabled=\"off\" button_border_radius__hover_enabled=\"off\" button_one_border_radius__hover_enabled=\"off\" button_two_border_radius__hover_enabled=\"off\" button_letter_spacing__hover_enabled=\"on\" button_letter_spacing__hover=\"8px\" button_one_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover_enabled=\"off\" button_bg_color__hover_enabled=\"on|hover\" button_one_bg_color__hover_enabled=\"off\" button_two_bg_color__hover_enabled=\"off\" button_text_color__hover=\"#FFFFFF\" button_bg_color__hover=\"#7FC242\"][\/et_pb_button][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#202020\" text_font_size=\"16px\" text_line_height=\"2em\" ul_font=\"||||||||\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#202020\" header_2_font_size=\"45px\" header_2_line_height=\"1.2em\" header_3_font=\"||||||||\" background_layout=\"dark\" max_width=\"800px\" max_width_last_edited=\"off|desktop\" module_alignment=\"center\" custom_margin=\"|||\" custom_padding=\"|||\" text_text_color_tablet=\"#202020\" text_text_color_phone=\"#FFFFFF\" text_text_color_last_edited=\"on|phone\" header_2_text_align_tablet=\"\" header_2_text_align_phone=\"center\" header_2_text_align_last_edited=\"on|phone\" header_2_text_color_tablet=\"\" header_2_text_color_phone=\"#FFFFFF\" header_2_text_color_last_edited=\"on|phone\" header_2_font_size_tablet=\"35px\" header_2_font_size_phone=\"28px\" header_2_font_size_last_edited=\"on|desktop\" header_2_text_shadow_style=\"preset2\" global_colors_info=\"{}\"]<h2><\/h2>\n<p><strong>We would be glad to also help your business grow.<\/strong><\/p>\n<p>Let's discuss your challenges and how we can contribute to your business success.<br \/>We arrive at the session prepared, already with some ideas and marketing tactics tailered to your business.<\/p>\n<p><strong>The consulting session is free of charge, no further commitment is required.<\/strong><\/p>[\/et_pb_text][et_pb_social_media_follow _builder_version=\"4.18.0\" _module_preset=\"default\" text_orientation=\"center\" text_orientation_tablet=\"\" text_orientation_phone=\"center\" text_orientation_last_edited=\"on|phone\" border_radii=\"on|34px|34px|34px|34px\" global_colors_info=\"{}\"][et_pb_social_media_follow_network social_network=\"facebook\" url=\"https:\/\/www.facebook.com\/markestic\" _builder_version=\"4.17.4\" _module_preset=\"default\" background_color=\"#202020\" background_enable_color=\"on\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\"linkedin\" url=\"https:\/\/www.linkedin.com\/company\/markestic\/\" _builder_version=\"4.17.4\" _module_preset=\"default\" background_color=\"#202020\" background_enable_color=\"on\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\"instagram\" url=\"https:\/\/www.instagram.com\/markestic_agency\/\" _builder_version=\"4.17.4\" _module_preset=\"default\" background_color=\"#202020\" background_enable_color=\"on\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"]instagram[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\"youtube\" url=\"https:\/\/www.youtube.com\/channel\/UCEQzf2ML2lyeHf1NnW_IeWg\" _builder_version=\"4.17.4\" _module_preset=\"default\" background_color=\"#202020\" background_enable_color=\"on\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","_crdt_document":"","footnotes":""},"class_list":["post-4225","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Laptopszalon - Markestic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markestic.com\/en\/case-studies\/laptopszalon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Laptopszalon - Markestic\" \/>\n<meta property=\"og:description\" content=\"Online Electronics - Laptopszalon Low engagement results in low conversion rate. 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