{"id":4368,"date":"2023-08-30T09:07:33","date_gmt":"2023-08-30T07:07:33","guid":{"rendered":"https:\/\/markestic.com\/?page_id=4368"},"modified":"2025-08-04T10:52:58","modified_gmt":"2025-08-04T08:52:58","slug":"horeca-sector-salt-a-michelin-star-restaurant","status":"publish","type":"page","link":"https:\/\/markestic.com\/en\/case-studies\/horeca-sector-salt-a-michelin-star-restaurant\/","title":{"rendered":"HORECA Sector &#8211; SALT, a Michelin Star Restaurant"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#363c3a&#8221; background_enable_image=&#8221;off&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;7vw||6vw||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||true&#8221; custom_padding_phone=&#8221;||||true&#8221; bottom_divider_style=&#8221;ramp&#8221; bottom_divider_height=&#8221;150px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; bottom_divider_height_tablet=&#8221;150px&#8221; bottom_divider_height_phone=&#8221;110px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;<a href=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/09\/Nevtelen-terv-42.png&#038;#8221\">https:\/\/markestic.com\/wp-content\/uploads\/2023\/09\/Nevtelen-terv-42.png&#038;#8221<\/a>; title_text=&#8221;Ne\u0301vtelen terv (42)&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; transform_scale=&#8221;110%|110%&#8221; transform_rotate=&#8221;0deg|0deg|344deg&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;|700||on|||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>HORECA Sector &#8211; SALT, a Michelin Star Restaurant<\/h3>\n<h1 class=\"font_0\">How to increase organic ranking through Tech SEO and link building within 3 months?<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-30px||||false|false&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>SALT is a renowned Michelin-starred restaurant. <br \/>They approached us to get ranked to and boost their organic traffic for niche keywords &#8211; such as &#8216;michelin star restaurant budapest&#8217;, &#8216;fine dining budapest&#8217; and lookalikes. <br \/>They gave us 3 months to show our SEO skills and to make a decision afterwards whether to keep on going or pausing the SEO initiative. <br \/>Short disclaimer: the cooperation is still active ever since.<\/p>\n<p><strong>Let&#8217;s see the results of the first 3 months.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/09\/Nevtelen-terv-42.png&#038;#8221\">https:\/\/markestic.com\/wp-content\/uploads\/2023\/09\/Nevtelen-terv-42.png&#038;#8221<\/a>; title_text=&#8221;Ne\u0301vtelen terv (42)&#8221; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; transform_scale=&#8221;110%|110%&#8221; transform_translate=&#8221;29px|0px&#8221; transform_rotate=&#8221;0deg|0deg|351deg&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;0px|||&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;left&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Problem Statement<\/h2>\n<p>The HORECA sector is highly competitive, especially since COVID. There are far fewer incoming tourists and locally less and less people can afford fine-dining, high-end gastronomy.<\/p>\n<p><strong>All these pump up the competition and the advertising costs, therefore organic traffic could be a crucial, cost efficient alternative to accelerate website traffic.<\/strong> However, on one hand, SEO &#8211; Search Engine Optimisation rarely generates results overnight. It takes a bit of time (at least a few months or so) to get traction, which may hurt even more when time and money are scarce resources. On the other hand, there are many local and international aggregator sites (such as Tripadvisor) with long SEO history to compete with.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; max_width=&#8221;1440px&#8221; custom_padding=&#8221;|||&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1440px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Domain: saltbudapest.com&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#7FC242&#8243; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; background_color=&#8221;#ffffff&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;15px|30px|15px|30px|true|true&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;8%&#8221; animation=&#8221;off&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all_image=&#8221;50px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;70px&#8221; box_shadow_color=&#8221;rgba(214,214,214,0.73)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Industry: HORECA&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; 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header_line_height=&#8221;1.7em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; background_color=&#8221;#ffffff&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;15px|30px|15px|30px|true|true&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;8%&#8221; animation=&#8221;off&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all_image=&#8221;50px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;70px&#8221; box_shadow_color=&#8221;rgba(214,214,214,0.73)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Partnership with Markestic: 2023&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#7FC242&#8243; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.7em&#8221; 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title_text=&#8221;1.) (98)&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Benefits&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;0px|||&#8221; bottom_divider_style=&#8221;ramp&#8221; bottom_divider_color=&#8221;#ffffff&#8221; bottom_divider_height=&#8221;250px&#8221; bottom_divider_height_tablet=&#8221;150px&#8221; bottom_divider_height_phone=&#8221;110px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; use_custom_width=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Solution&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf0ae;||fa||900&#8243; icon_color=&#8221;#7FC242&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; background_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;left&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;8%&#8221; animation=&#8221;off&#8221; icon_font_size=&#8221;32px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We started off with a detailed Tech SEO Audit, then along the proposed action plan we supported their web developers to fix every SEO-related issue. <br \/>Besides many tiny mistakes, the most crucial ones were:<\/p>\n<ul>\n<li>badly handled 301 redirects<\/li>\n<li>missing meta elements<\/li>\n<li>existing meta elements that do not max out their potentials (too short, etc.)<\/li>\n<li>page duplicates or unnecessary internal redirects<\/li>\n<li>oversized images that slowed down the website<\/li>\n<li>inaccurate hreflang elements.<\/li>\n<\/ul>\n<blockquote>\n<p>When the technical part is done, an SEO project can proceed to 2 main directions: On-Page SEO and Off-Page SEO. The former one focuses on content creation, whereas the latter one on link building. Obviously these are non-exclusive strategies and they shall be deployed simultaneously, however, when resources are limited (they wished to spend a maximum of 500 EUR per month to test the potential of SEO), we always start with low-hanging fruits.<\/p>\n<\/blockquote>\n<p>After a backlink audit on SALT and its direct competitors, we concluded that the site could stand out more easily and in a much shorter period of time by building relevant links. Based on our customer business needs, we selected a limited number of niche keywords and topics around which links to be built and then took off.&#8221;<\/p>\n<blockquote><\/blockquote>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Results&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x52;||divi||400&#8243; icon_color=&#8221;#7FC242&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; image_icon_width_tablet=&#8221;32px&#8221; image_icon_width_phone=&#8221;32px&#8221; image_icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; background_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; icon_font_size=&#8221;32px&#8221; icon_font_size_tablet=&#8221;&#8221; icon_font_size_phone=&#8221;&#8221; icon_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>By simply building 2 relevant links per month over the course of 3 months, SALT got ranked to 20 new keywords and got better rankings for 21 others with an overall monthly search volume of almost 25.000. <br \/>The volume may not be outstanding but their relevance is much more essential, just like the financial budget out of which the results got achieved.<\/p>\n<blockquote>\n<p>Such as: &#8216;budapest restaurant michelin star&#8217; for which SALT had never ranked before and after 3 months, their organic position is already 5.<\/p>\n<\/blockquote>\n<p><strong>SEO is certainly a longer strategy to build upon, however, it certainly pays off, sometimes even in the short run.<\/strong><\/p>\n<blockquote><\/blockquote>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Footer&#8221; module_id=&#8221;contact&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(32,32,32,0.63)&#8221; background_image=&#8221;<a href=\"https:\/\/markestic.com\/wp-content\/uploads\/2022\/08\/irogep-sarga.png&#038;#8221\">https:\/\/markestic.com\/wp-content\/uploads\/2022\/08\/irogep-sarga.png&#038;#8221<\/a>; parallax=&#8221;on&#8221; background_blend=&#8221;multiply&#8221; custom_padding=&#8221;10vw||7vw||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||true&#8221; 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background_layout=&#8221;dark&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; text_text_color_tablet=&#8221;#202020&#8243; text_text_color_phone=&#8221;#FFFFFF&#8221; text_text_color_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_text_color_tablet=&#8221;&#8221; header_2_text_color_phone=&#8221;#FFFFFF&#8221; header_2_text_color_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; header_2_text_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><\/h2>\n<p><strong>We would be glad to also help your business grow.<\/strong><\/p>\n<p>Let&#8217;s discuss your challenges and how we can contribute to your business success.<br \/>We arrive at the session prepared, already with some ideas and marketing tactics tailered to your business.<\/p>\n<p><strong>The consulting session is free of charge, no further commitment is required.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_social_media_follow _builder_version=&#8221;4.18.0&#8243; 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_builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#202020&#8243; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HORECA Sector &#8211; SALT, a Michelin Star Restaurant How to increase organic ranking through Tech SEO and link building within 3 months?SALT is a renowned Michelin-starred restaurant. They approached us to get ranked to and boost their organic traffic for niche keywords &#8211; such as &#8216;michelin star restaurant budapest&#8217;, &#8216;fine dining budapest&#8217; and lookalikes. They [&hellip;]<\/p>\n","protected":false},"author":219950554,"featured_media":0,"parent":2146,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|desktop\" next_background_color=\"#ffffff\" admin_label=\"Header\" _builder_version=\"4.18.0\" _module_preset=\"default\" background_color=\"#281865\" background_enable_image=\"off\" parallax=\"on\" custom_padding=\"7vw||6vw||false|false\" custom_padding_tablet=\"100px||100px||true\" custom_padding_phone=\"||||true\" bottom_divider_style=\"ramp\" bottom_divider_height=\"150px\" bottom_divider_flip=\"horizontal\" bottom_divider_height_tablet=\"150px\" bottom_divider_height_phone=\"110px\" bottom_divider_height_last_edited=\"on|phone\" saved_tabs=\"all\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_5,3_5\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_css_main_element=\"align-items: center;\" global_colors_info=\"{}\"][et_pb_column type=\"2_5\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/ecofamily-mockup.png\" title_text=\"ecofamily-mockup\" disabled_on=\"on|off|off\" _builder_version=\"4.18.0\" _module_preset=\"default\" transform_scale=\"110%|110%\" transform_rotate=\"0deg|0deg|344deg\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"3_5\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" header_font=\"|700|||||||\" header_text_align=\"left\" header_text_color=\"#FFFFFF\" header_font_size=\"45px\" header_line_height=\"1.2em\" header_3_font=\"|700||on|||||\" header_3_text_align=\"left\" header_3_text_color=\"#FFFFFF\" header_3_font_size=\"24px\" header_3_letter_spacing=\"10px\" header_3_line_height=\"2em\" text_orientation=\"center\" background_layout=\"dark\" module_alignment=\"center\" text_font_size_last_edited=\"off|desktop\" header_font_size_tablet=\"40px\" header_font_size_phone=\"32px\" header_font_size_last_edited=\"on|phone\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"14px\" header_3_font_size_last_edited=\"on|phone\" header_3_letter_spacing_tablet=\"5px\" header_3_letter_spacing_phone=\"\" header_3_letter_spacing_last_edited=\"on|tablet\" global_colors_info=\"{}\"]<h3>Ecofamily<\/h3>\n<h1 class=\"font_0\">How did the revenue get tripled within 1 year from 2021 to 2022?<\/h1>[\/et_pb_text][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#FFFFFF\" text_font_size=\"20px\" text_line_height=\"2em\" ul_font=\"||||||||\" header_font=\"Roboto|700|||||||\" header_text_align=\"center\" header_font_size=\"80px\" header_line_height=\"1.2em\" header_3_font=\"Roboto|700||on|||||\" header_3_text_align=\"center\" header_3_text_color=\"#ffffff\" header_3_font_size=\"24px\" header_3_letter_spacing=\"10px\" header_3_line_height=\"2em\" background_layout=\"dark\" max_width=\"800px\" module_alignment=\"center\" custom_margin=\"-30px||||false|false\" text_font_size_last_edited=\"off|desktop\" header_font_size_tablet=\"40px\" header_font_size_phone=\"32px\" header_font_size_last_edited=\"on|phone\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"14px\" header_3_font_size_last_edited=\"on|phone\" header_3_letter_spacing_tablet=\"5px\" header_3_letter_spacing_phone=\"\" header_3_letter_spacing_last_edited=\"on|tablet\" global_colors_info=\"{}\"]<p>By fixing measurement, fine-tuning their existing paid media campaigns (mostly Google Ads, Facebook Ads) and opening up to some new channels (such as: Display &amp; Video 360, TikTok Ads, Microsoft Ads), online revenue boomed massively (306% compared to previous year), hitting 4+ Mio EUR annually and keeps growing heavily.<\/p>\n<p><strong>Paid Media contribution to all these is 65%!<\/strong><\/p>[\/et_pb_text][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/ecofamily-mockup.png\" title_text=\"ecofamily-mockup\" disabled_on=\"off|on|on\" _builder_version=\"4.18.0\" _module_preset=\"default\" transform_scale=\"110%|110%\" transform_translate=\"29px|0px\" transform_rotate=\"0deg|0deg|351deg\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"off|desktop\" admin_label=\"About\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" custom_padding_tablet=\"0px|||\" custom_padding_phone=\"0px|||\" border_radii=\"on|10px|10px|10px|10px\" saved_tabs=\"all\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.18.0\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_font_size=\"18px\" text_line_height=\"2em\" ul_font=\"||||||||\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_font_size=\"45px\" header_2_line_height=\"1.2em\" header_3_font=\"||||||||\" max_width_last_edited=\"off|desktop\" module_alignment=\"center\" custom_margin=\"|||\" custom_padding=\"|||\" header_2_font_size_tablet=\"35px\" header_2_font_size_phone=\"28px\" header_2_font_size_last_edited=\"on|phone\" text_orientation_tablet=\"center\" text_orientation_phone=\"left\" text_orientation_last_edited=\"on|phone\" global_colors_info=\"{}\"]<h2>Problem Statement<\/h2>\n<p>Ecofamily as a discount store targets a highly competitive market segment - primarily 2 product ranges: food and household products. Competitors are Tesco, Rossmann, Lidl and many other international brands. The Company has had a stable offline presence with 56 physical stores, however, online presence was very limited and underutilised until 2019 when their webshop kickstarted. The strategic transformation to online was a true challenge for 2 reasons.<\/p>\n<p><strong>Firstly<\/strong> the company had already lagged behind immensely from other industry players who had all the resources and international expertise to outperform local players.<\/p>\n<p><strong>Secondly<\/strong> it is always challenging to opening up from offline to online. It requires an organisational mindset shift.\"<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,2_3\" use_custom_gutter=\"on\" gutter_width=\"2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" background_color=\"#ffffff\" max_width=\"1440px\" custom_padding=\"|||\" custom_css_main_element=\"align-items: center;\" use_custom_width=\"on\" custom_width_px=\"1440px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"Domain: ecofamily.hu\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_color=\"#7FC242\" header_font_size=\"18px\" header_line_height=\"1.7em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_color=\"#ffffff\" module_alignment=\"left\" custom_margin=\"|||\" custom_padding=\"15px|30px|15px|30px|true|true\" animation_style=\"zoom\" animation_intensity_zoom=\"8%\" animation=\"off\" border_radii=\"on|10px|10px|10px|10px\" border_width_all_image=\"50px\" box_shadow_style=\"preset1\" box_shadow_blur=\"70px\" box_shadow_color=\"rgba(214,214,214,0.73)\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_blurb title=\"Industry: online retail (mostly food + household products)\" _builder_version=\"4.17.6\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_color=\"#7FC242\" header_font_size=\"18px\" header_line_height=\"1.7em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_color=\"#ffffff\" module_alignment=\"left\" custom_margin=\"|||\" custom_padding=\"15px|30px|15px|30px|true|true\" animation_style=\"zoom\" animation_intensity_zoom=\"8%\" animation=\"off\" border_radii=\"on|10px|10px|10px|10px\" border_width_all_image=\"50px\" box_shadow_style=\"preset1\" box_shadow_blur=\"70px\" box_shadow_color=\"rgba(214,214,214,0.73)\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_blurb title=\"Employee: 1100+\" _builder_version=\"4.17.6\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_color=\"#7FC242\" header_font_size=\"18px\" header_line_height=\"1.7em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_color=\"#ffffff\" module_alignment=\"left\" custom_margin=\"|||\" custom_padding=\"15px|30px|15px|30px|true|true\" animation_style=\"zoom\" animation_intensity_zoom=\"8%\" animation=\"off\" border_radii=\"on|10px|10px|10px|10px\" border_width_all_image=\"50px\" box_shadow_style=\"preset1\" box_shadow_blur=\"70px\" box_shadow_color=\"rgba(214,214,214,0.73)\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_blurb title=\"Partnership with Markestic: since early 2021 - ongoing\" _builder_version=\"4.17.6\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_color=\"#7FC242\" header_font_size=\"18px\" header_line_height=\"1.7em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_color=\"#ffffff\" module_alignment=\"left\" custom_margin=\"|||\" custom_padding=\"15px|30px|15px|30px|true|true\" animation_style=\"zoom\" animation_intensity_zoom=\"8%\" animation=\"off\" border_radii=\"on|10px|10px|10px|10px\" border_width_all_image=\"50px\" box_shadow_style=\"preset1\" box_shadow_blur=\"70px\" box_shadow_color=\"rgba(214,214,214,0.73)\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"2_3\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/2.png\" title_text=\"2\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_font_size=\"18px\" text_line_height=\"2em\" ul_font=\"||||||||\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_font_size=\"45px\" header_2_line_height=\"1.2em\" header_3_font=\"||||||||\" module_alignment=\"center\" custom_margin=\"|||\" custom_padding=\"|||\" header_2_font_size_tablet=\"35px\" header_2_font_size_phone=\"28px\" header_2_font_size_last_edited=\"on|phone\" text_orientation_tablet=\"center\" text_orientation_phone=\"left\" text_orientation_last_edited=\"on|phone\" global_colors_info=\"{}\"]<h2>Main competitors<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,1_4,1_4,1_4\" make_equal=\"on\" disabled_on=\"on|off|off\" module_class=\"four-columns\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/tesco.png\" title_text=\"tesco\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/auchan.png\" title_text=\"auchan\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/rossmann.png\" title_text=\"rossmann\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/lidl.png\" title_text=\"lidl\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" disabled_on=\"off|on|on\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_css_main_element=\"display: flex;\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/tesco.png\" title_text=\"tesco\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" custom_margin=\"|10px||10px|false|true\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/rossmann.png\" title_text=\"rossmann\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" custom_margin=\"|10px||10px|false|true\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/auchan.png\" title_text=\"auchan\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" custom_margin=\"|10px||10px|false|true\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/lidl.png\" title_text=\"lidl\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" custom_margin=\"|10px||10px|false|true\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_3,2_3\" make_equal=\"on\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.18.0\" _module_preset=\"default\" background_color=\"#281865\" width=\"50%\" width_tablet=\"50%\" width_phone=\"70%\" width_last_edited=\"on|phone\" custom_padding=\"|30px||30px|false|true\" custom_padding_tablet=\"|30px||30px|false|true\" custom_padding_phone=\"|10px||10px|false|true\" custom_css_main_element=\"align-items: center;\" box_shadow_style=\"preset1\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/1668079253377.jpeg\" title_text=\"1668079253377\" url=\"https:\/\/www.linkedin.com\/in\/anna-herczeg-134593169\/\" url_new_window=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"2_3\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"Montserrat|600|||||||\" text_text_color=\"#FFFFFF\" text_font_size=\"20px\" link_text_color=\"#FFFFFF\" text_orientation_tablet=\"\" text_orientation_phone=\"center\" text_orientation_last_edited=\"on|phone\" global_colors_info=\"{}\"]<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/anna-herczeg-134593169\/\" target=\"_blank\" rel=\"noopener\">Anna Herczeg<\/a><\/strong><\/p>\n<p><em>Head of Marketing and Public Relations<\/em><\/p>[\/et_pb_text][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2022\/11\/linkedin-logo.png\" title_text=\"linkedin-logo\" url=\"https:\/\/www.linkedin.com\/in\/anna-herczeg-134593169\/\" url_new_window=\"on\" align_tablet=\"\" align_phone=\"center\" align_last_edited=\"on|phone\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"5%\" width_tablet=\"5%\" width_phone=\"10%\" width_last_edited=\"on|phone\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"off|desktop\" admin_label=\"Benefits\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" custom_padding_tablet=\"0px|||\" custom_padding_phone=\"0px|||\" bottom_divider_style=\"ramp\" bottom_divider_color=\"#ffffff\" bottom_divider_height=\"250px\" bottom_divider_height_tablet=\"150px\" bottom_divider_height_phone=\"110px\" bottom_divider_height_last_edited=\"on|phone\" border_radii=\"on|10px|10px|10px|10px\" saved_tabs=\"all\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" use_custom_width=\"on\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"Solution\" use_icon=\"on\" font_icon=\"&#xf0ae;||fa||900\" icon_color=\"#7FC242\" icon_placement=\"left\" image_icon_width=\"32px\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_align=\"left\" header_font_size=\"18px\" header_line_height=\"1.7em\" body_font=\"|300|||||||\" body_text_align=\"left\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_color=\"#ffffff\" text_orientation=\"center\" module_alignment=\"left\" custom_padding_last_edited=\"off|desktop\" animation_style=\"zoom\" animation_intensity_zoom=\"8%\" animation=\"off\" icon_font_size=\"32px\" global_colors_info=\"{}\"]<p>Our cooperation started on 2 simultaneous fields: <strong>measurement and campaign management. <\/strong>Online measurement was in place but only the basics were configured.<\/p>\n<blockquote>\n<p><strong>We advanced it to a full enhanced ecommerce setup in Google Analytics through Google Tag Manager, fixed all Facebook and additional event tracking by which much more data got collected (product categories, sales funnel, etc.) as well as proper campaign optimisation could get started. What gets measured gets improved!<\/strong><\/p>\n<\/blockquote>\n<p>Formerly paid media campaigns were partly managed by the in-house team and an external agency from whom we took over each and every paid channels. <strong>Product feeds got fixed<\/strong> and re-categorized thanks to which we achieved far better Return On Ad Spend and better margins.<\/p>\n<p><br \/><strong>New prospecting campaign types<\/strong> (awareness campaigns, winning games, short-term promotions, DPA prospecting) <strong>got maxed out<\/strong> to increase reach, brand recognition and ultimately gain market presence among fierce competitors.<\/p>\n<p><strong>Besides Google and Facebook, additional channels have been tested - such as Display &amp; Video 360, TikTok Ads, Microsoft Ads.<\/strong> In addition, some marketing tools got implemented - such as click fraud prevention to filter out fraudulent web traffic and Google CSS to lower the cost of Shopping campaigns.<\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"Results\" use_icon=\"on\" font_icon=\"&#x52;||divi||400\" icon_color=\"#7FC242\" icon_placement=\"left\" image_icon_width=\"32px\" image_icon_width_tablet=\"32px\" image_icon_width_phone=\"32px\" image_icon_width_last_edited=\"on|phone\" _builder_version=\"4.17.6\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_align=\"left\" header_font_size=\"18px\" header_line_height=\"1.7em\" body_font=\"|300|||||||\" body_text_align=\"left\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_color=\"#ffffff\" text_orientation=\"center\" module_alignment=\"left\" custom_padding=\"|||\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" icon_font_size=\"32px\" icon_font_size_tablet=\"\" icon_font_size_phone=\"\" icon_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]<p>Let the numbers talk. From 2021 to 2022:<\/p>\n<ul>\n<li><strong>online revenue tripled - out of which paid media accounts for 65%<\/strong><\/li>\n<li><strong>search volume for brand<\/strong> related keywords ('ecofamily') <strong>grew 17 times since early January, 2021.<\/strong> This strong online brand awareness also boosts the offline sales within their physical stores.<\/li>\n<li><strong>CPO (Cost Per Order) got reduced by 27%<\/strong> due to lower CPCs (Cost Per Click) and increased CVR (conversion rate) even though the market has got more and more crowded.<\/li>\n<li><strong>as of now (2023) Ecofamily has a steady 2-digit annual growth rate.<\/strong><\/li>\n<\/ul>\n<blockquote>\n<p>Online processes are clear, measurement and reporting are detailed, decision-making is fully data-driven and we are mutually planning for further expansion.<\/p>\n<\/blockquote>[\/et_pb_blurb][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/ecofamily-mockup-mobile.png\" title_text=\"ecofamily-mockup-mobile\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" transform_scale=\"148%|148%\" transform_scale_tablet=\"148%|148%\" transform_scale_phone=\"100%|100%\" transform_scale_last_edited=\"on|phone\" transform_translate_tablet=\"\" transform_translate_phone=\"\" transform_translate_last_edited=\"on|phone\" transform_rotate=\"0deg|0deg|14deg\" transform_rotate_tablet=\"0deg|0deg|14deg\" transform_rotate_phone=\"0deg|0deg|14deg\" transform_rotate_last_edited=\"on|phone\" transform_skew_tablet=\"\" transform_skew_phone=\"\" transform_skew_last_edited=\"on|phone\" transform_origin_tablet=\"\" transform_origin_phone=\"\" transform_origin_last_edited=\"on|phone\" transform_styles_last_edited=\"on|phone\" width=\"36%\" transform_styles_tablet=\"\" transform_styles_phone=\"\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|desktop\" admin_label=\"Footer\" module_id=\"contact\" _builder_version=\"4.18.0\" _module_preset=\"default\" background_color=\"rgba(32,32,32,0.63)\" background_image=\"https:\/\/markestic.com\/wp-content\/uploads\/2022\/08\/irogep-sarga.png\" parallax=\"on\" background_blend=\"multiply\" custom_padding=\"10vw||7vw||false|false\" custom_padding_tablet=\"100px||100px||true\" custom_padding_phone=\"||||true\" top_divider_style=\"ramp\" top_divider_color=\"#FFFFFF\" top_divider_height=\"250px\" top_divider_flip=\"vertical\" top_divider_height_tablet=\"150px\" top_divider_height_phone=\"110px\" top_divider_height_last_edited=\"on|phone\" background_color_phone=\"rgba(32,32,32,0.61)\" background_last_edited=\"on|phone\" background_enable_color_phone=\"on\" parallax_phone=\"off\" saved_tabs=\"all\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" _builder_version=\"4.16\" _module_preset=\"default\" max_width=\"1440px\" custom_margin=\"|||\" custom_padding=\"0px|||\" use_custom_width=\"on\" custom_width_px=\"1440px\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"30px|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#202020\" text_font_size=\"16px\" text_line_height=\"2em\" ul_font=\"||||||||\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#202020\" header_2_font_size=\"45px\" header_2_line_height=\"1.2em\" header_3_font=\"||||||||\" background_layout=\"dark\" max_width=\"800px\" max_width_last_edited=\"off|desktop\" module_alignment=\"center\" custom_margin=\"|||\" custom_padding=\"|||\" header_2_text_align_tablet=\"\" header_2_text_align_phone=\"center\" header_2_text_align_last_edited=\"on|phone\" header_2_text_color_tablet=\"\" header_2_text_color_phone=\"#FFFFFF\" header_2_text_color_last_edited=\"on|phone\" header_2_font_size_tablet=\"35px\" header_2_font_size_phone=\"28px\" header_2_font_size_last_edited=\"on|desktop\" header_2_text_shadow_style=\"preset2\" global_colors_info=\"{}\"]<h2>Book a 20-minute strategy consulting session with one of our digital experts.<\/h2>\n<h2><\/h2>[\/et_pb_text][et_pb_button button_url=\"https:\/\/markestickft2.pipedrive.com\/scheduler\/PPRZ69IA\/strategy-consulting-session\" button_text=\"Book it now\" button_alignment=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_button=\"on\" button_text_size=\"14px\" button_text_color=\"#FFFFFF\" button_bg_color=\"#7FC242\" button_bg_color_gradient_direction=\"90deg\" button_bg_color_gradient_stops=\"#f7828e 0%|#fcb6ab 100%\" button_bg_color_gradient_start=\"#f7828e\" button_bg_color_gradient_end=\"#fcb6ab\" button_border_width=\"0px\" button_border_color=\"rgba(0,0,0,0)\" button_border_radius=\"90px\" button_letter_spacing=\"5px\" button_font=\"|700||on|||||\" button_use_icon=\"off\" background_layout=\"dark\" custom_margin=\"-10px|||\" custom_padding=\"10px|20px|10px|20px|true|true\" animation_style=\"zoom\" animation_intensity_zoom=\"8%\" hover_enabled=\"0\" box_shadow_style=\"preset1\" box_shadow_blur=\"30px\" box_shadow_color=\"rgba(110,130,208,0.14)\" button_letter_spacing_hover=\"5.5px\" global_colors_info=\"{}\" button_text_size__hover_enabled=\"off\" button_one_text_size__hover_enabled=\"off\" button_two_text_size__hover_enabled=\"off\" button_text_color__hover_enabled=\"on\" button_one_text_color__hover_enabled=\"off\" button_two_text_color__hover_enabled=\"off\" button_border_width__hover_enabled=\"off\" button_one_border_width__hover_enabled=\"off\" button_two_border_width__hover_enabled=\"off\" button_border_color__hover_enabled=\"off\" button_one_border_color__hover_enabled=\"off\" button_two_border_color__hover_enabled=\"off\" button_border_radius__hover_enabled=\"off\" button_one_border_radius__hover_enabled=\"off\" button_two_border_radius__hover_enabled=\"off\" button_letter_spacing__hover_enabled=\"on\" button_letter_spacing__hover=\"8px\" button_one_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover_enabled=\"off\" button_bg_color__hover_enabled=\"on|hover\" button_one_bg_color__hover_enabled=\"off\" button_two_bg_color__hover_enabled=\"off\" button_text_color__hover=\"#FFFFFF\" button_bg_color__hover=\"#7FC242\" sticky_enabled=\"0\"][\/et_pb_button][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#202020\" text_font_size=\"16px\" text_line_height=\"2em\" ul_font=\"||||||||\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#202020\" header_2_font_size=\"45px\" header_2_line_height=\"1.2em\" header_3_font=\"||||||||\" background_layout=\"dark\" max_width=\"800px\" max_width_last_edited=\"off|desktop\" module_alignment=\"center\" custom_margin=\"|||\" custom_padding=\"|||\" text_text_color_tablet=\"#202020\" text_text_color_phone=\"#FFFFFF\" text_text_color_last_edited=\"on|phone\" header_2_text_align_tablet=\"\" header_2_text_align_phone=\"center\" header_2_text_align_last_edited=\"on|phone\" header_2_text_color_tablet=\"\" header_2_text_color_phone=\"#FFFFFF\" header_2_text_color_last_edited=\"on|phone\" header_2_font_size_tablet=\"35px\" header_2_font_size_phone=\"28px\" header_2_font_size_last_edited=\"on|desktop\" header_2_text_shadow_style=\"preset2\" global_colors_info=\"{}\"]<h2><\/h2>\n<p><strong>We would be glad to also help your business grow.<\/strong><\/p>\n<p>Let's discuss your challenges and how we can contribute to your business success.<br \/>We arrive at the session prepared, already with some ideas and marketing tactics tailered to your business.<\/p>\n<p><strong>The consulting session is free of charge, no further commitment is required.<\/strong><\/p>[\/et_pb_text][et_pb_social_media_follow _builder_version=\"4.18.0\" _module_preset=\"default\" text_orientation=\"center\" text_orientation_tablet=\"\" text_orientation_phone=\"center\" text_orientation_last_edited=\"on|phone\" border_radii=\"on|34px|34px|34px|34px\" global_colors_info=\"{}\"][et_pb_social_media_follow_network social_network=\"facebook\" url=\"https:\/\/www.facebook.com\/markestic\" _builder_version=\"4.17.4\" _module_preset=\"default\" background_color=\"#202020\" background_enable_color=\"on\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\"linkedin\" url=\"https:\/\/www.linkedin.com\/company\/markestic\/\" _builder_version=\"4.17.4\" _module_preset=\"default\" background_color=\"#202020\" background_enable_color=\"on\" 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url_new_window=\"on\"]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"class_list":["post-4368","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HORECA Sector - SALT, a Michelin Star Restaurant - Markestic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markestic.com\/en\/case-studies\/horeca-sector-salt-a-michelin-star-restaurant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HORECA Sector - SALT, a Michelin Star Restaurant - Markestic\" \/>\n<meta property=\"og:description\" content=\"HORECA Sector - SALT, a Michelin 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