{"id":4402,"date":"2023-08-31T11:15:37","date_gmt":"2023-08-31T09:15:37","guid":{"rendered":"https:\/\/markestic.com\/?page_id=4402"},"modified":"2025-08-04T10:28:28","modified_gmt":"2025-08-04T08:28:28","slug":"online-electronics-extreme-digital","status":"publish","type":"page","link":"https:\/\/markestic.com\/en\/case-studies\/online-electronics-extreme-digital\/","title":{"rendered":"Online Electronics – Extreme Digital"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” next_background_color=”#ffffff” admin_label=”Header” _builder_version=”4.18.0″ _module_preset=”default” background_color=”#de6035″ background_enable_image=”off” parallax=”on” custom_padding=”7vw||6vw||false|false” custom_padding_tablet=”100px||100px||true” custom_padding_phone=”||||true” bottom_divider_style=”ramp” bottom_divider_height=”150px” bottom_divider_flip=”horizontal” bottom_divider_height_tablet=”150px” bottom_divider_height_phone=”110px” bottom_divider_height_last_edited=”on|phone” saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/edigital-mockup2.png&#8221<\/a>; title_text=”edigital-mockup2″ disabled_on=”on|off|off” _builder_version=”4.18.0″ _module_preset=”default” transform_scale=”110%|110%” transform_rotate=”0deg|0deg|344deg” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”|700|||||||” header_text_align=”left” header_text_color=”#FFFFFF” header_line_height=”1.2em” header_3_font=”|700||on|||||” header_3_text_align=”left” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” module_alignment=”center” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Online Electronics – Extreme Digital<\/h3>\n

Adding negative keywords to your Google Ads account can make you a fortune. How did we optimize an ad account on Day 1 that instantly saved enough ad budget to cover our agency fee for many months?<\/h1>\n

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Extreme Digital used to be the leading online electronics marketplace in Hungary with presence in 7 other neighboring markets (Romania, Slovakia, Slovenia, etc.).\u00a0<\/p>\n

Extreme Digital separate story ended in 2019 with a strategic merger led by the 2nd largest marketplace, eMAG backed by Naspers Group.<\/p>\n

We got the chance to manage Extreme Digital all paid media activities in the 8 countries (including Google Ads, Facebook Ads, Criteo Ads, Waze Ads).\u00a0<\/p>\n

On Day 1, we already spotted enough optimisation opportunities to fully cover our fees for quite some time.<\/strong><\/p>\n

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Problem Statement<\/h2>\n

In 2018, Extreme Digital decided to outsource their PPC management to a professional digital team who could manage many accounts in multiple countries.\u00a0<\/p>\n

Their main goals were to turn their international operations and paid media sources profitable as well as further optimise and scale their Hungarian ad accounts.<\/strong><\/p>\n

Generally speaking, the ad accounts were in good shape, however, at such large accounts there are always some room for improvement<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” background_color=”#ffffff” max_width=”1440px” custom_padding=”|||” custom_css_main_element=”align-items: center;” use_custom_width=”on” custom_width_px=”1440px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Domain: edigital.hu” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#7FC242″ header_font_size=”18px” header_line_height=”1.7em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” background_color=”#ffffff” module_alignment=”left” custom_margin=”|||” custom_padding=”15px|30px|15px|30px|true|true” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(214,214,214,0.73)” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Industry: online electronics” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#7FC242″ header_font_size=”18px” header_line_height=”1.7em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” background_color=”#ffffff” module_alignment=”left” custom_margin=”|||” custom_padding=”15px|30px|15px|30px|true|true” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(214,214,214,0.73)” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Employee: 100+” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#7FC242″ header_font_size=”18px” header_line_height=”1.7em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” background_color=”#ffffff” module_alignment=”left” custom_margin=”|||” custom_padding=”15px|30px|15px|30px|true|true” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(214,214,214,0.73)” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Partnership with Markestic: 2018″ _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#7FC242″ header_font_size=”18px” header_line_height=”1.7em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” background_color=”#ffffff” module_alignment=”left” custom_margin=”|||” custom_padding=”15px|30px|15px|30px|true|true” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(214,214,214,0.73)” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/edigital-mockup1.png&#8221<\/a>; title_text=”edigital-mockup1″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” text_orientation_tablet=”center” text_orientation_phone=”left” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Main competitors<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” disabled_on=”on|off|off” module_class=”four-columns” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/13.png&#8221<\/a>; title_text=”13″ align=”center” _builder_version=”4.18.0″ _module_preset=”default” width=”70%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/14-1.png&#8221<\/a>; title_text=”14″ align=”center” _builder_version=”4.18.0″ _module_preset=”default” width=”70%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/15.png&#8221<\/a>; title_text=”15″ align=”center” _builder_version=”4.18.0″ _module_preset=”default” width=”70%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” disabled_on=”off|on|on” _builder_version=”4.18.0″ _module_preset=”default” custom_css_main_element=”display: flex;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/13.png&#8221<\/a>; title_text=”13″ align=”center” _builder_version=”4.18.0″ _module_preset=”default” width=”70%” custom_margin=”|10px||10px|false|true” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/15.png&#8221<\/a>; title_text=”15″ align=”center” _builder_version=”4.18.0″ _module_preset=”default” width=”70%” custom_margin=”|10px||10px|false|true” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/14-1.png&#8221<\/a>; title_text=”14″ align=”center” _builder_version=”4.18.0″ _module_preset=”default” width=”70%” custom_margin=”|10px||10px|false|true” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” _builder_version=”4.18.0″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.18.0″ _module_preset=”default” background_color=”#281865″ width=”50%” width_tablet=”50%” width_phone=”70%” width_last_edited=”on|phone” custom_padding=”|30px||30px|false|true” custom_padding_tablet=”|30px||30px|false|true” custom_padding_phone=”|10px||10px|false|true” custom_css_main_element=”align-items: center;” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/1668079253377.jpeg&#8221<\/a>; title_text=”1668079253377″ url=”https:\/\/www.linkedin.com\/in\/anna-herczeg-134593169\/&#8221<\/a>; url_new_window=”on” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Montserrat|600|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” link_text_color=”#FFFFFF” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Anna Herczeg<\/a><\/strong><\/p>\n

Head of Marketing and Public Relations<\/em><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/markestic.com\/wp-content\/uploads\/2022\/11\/linkedin-logo.png&#8221<\/a>; title_text=”linkedin-logo” url=”https:\/\/www.linkedin.com\/in\/anna-herczeg-134593169\/&#8221<\/a>; url_new_window=”on” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.18.0″ _module_preset=”default” width=”5%” width_tablet=”5%” width_phone=”10%” width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”Benefits” _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” custom_padding_tablet=”0px|||” custom_padding_phone=”0px|||” bottom_divider_style=”ramp” bottom_divider_color=”#ffffff” bottom_divider_height=”250px” bottom_divider_height_tablet=”150px” bottom_divider_height_phone=”110px” bottom_divider_height_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” use_custom_width=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Solution” use_icon=”on” font_icon=”||fa||900″ icon_color=”#7FC242″ icon_placement=”left” image_icon_width=”32px” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_text_align=”left” header_font_size=”18px” header_line_height=”1.7em” body_font=”|300|||||||” body_text_align=”left” body_font_size=”16px” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_padding_last_edited=”off|desktop” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” icon_font_size=”32px” global_colors_info=”{}”]<\/p>\n

No surprise with 1000s and 1000s of products offered, Extreme Digital had a quite complex Google Ads account structure with many keyword-based and dynamic search ads (DSA) campaigns combined. DSA effectively complements the gaps where keyword-based campaigns miss out some search queries, however, both campaign types need tight monitoring and negative keyword tactics, too.<\/p>\n

Since the majority of the paid media ad spend got allocated on these campaigns, we started with a deepdive here by analysing their search term reports.<\/strong><\/p>\n

We spotted 1000s of queries bringing irrelevant, non-converting traffic to the websites and ultimately burning Extreme Digital’s ad budget with no sales results.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Results” use_icon=”on” font_icon=”R||divi||400″ icon_color=”#7FC242″ icon_placement=”left” image_icon_width=”32px” image_icon_width_tablet=”32px” image_icon_width_phone=”32px” image_icon_width_last_edited=”on|phone” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700|||||||” header_text_align=”left” header_font_size=”18px” header_line_height=”1.7em” body_font=”|300|||||||” body_text_align=”left” body_font_size=”16px” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_padding=”|||” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” icon_font_size=”32px” icon_font_size_tablet=”” icon_font_size_phone=”” icon_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The Google Ads accounts got quickly cleaned up and filtered with 1000s of negative keywords already in the very first days of the partnership. By doing so, we instantly saved enough ad budget to Extreme Digital to cover our agency fee for many months.\u00a0<\/p>\n

\n

It was already a really promising kickstart. We continued with the optimisation of the other ad accounts (Facebook, etc.), implementing very effective short-term, one-time sales promotions on weekly or bi-weekly basis supported by all the channels. We also tested to support offline sales with online promotions. Some worked efficiently whereas some others got closed off with no results (e.g: Waze Ads).\u00a0<\/p>\n<\/blockquote>\n

Sometimes many low-hanging fruits remain untapped opportunities in ad accounts, especially in larger ones where complexity can conceal mistakes. The above-mentioned case with little or no negative keywords was a typical example for that.\u00a0<\/p>\n

Large ad accounts also tend to hide larger savings. If around 50.000 EUR is spent in a month, even only a 5% efficiency gain means 2.500 EUR cost reduction. And in the spirit of transparency, finding 5% room for improvement in an extensive ad account shall not be a big challenge for an expert.<\/strong><\/p>\n

<\/blockquote>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Footer” module_id=”contact” _builder_version=”4.18.0″ _module_preset=”default” background_color=”rgba(32,32,32,0.63)” background_image=”https:\/\/markestic.com\/wp-content\/uploads\/2022\/08\/irogep-sarga.png&#8221<\/a>; parallax=”on” background_blend=”multiply” custom_padding=”10vw||7vw||false|false” custom_padding_tablet=”100px||100px||true” custom_padding_phone=”||||true” top_divider_style=”ramp” top_divider_color=”#FFFFFF” top_divider_height=”250px” top_divider_flip=”vertical” top_divider_height_tablet=”150px” top_divider_height_phone=”110px” top_divider_height_last_edited=”on|phone” background_color_phone=”rgba(32,32,32,0.61)” background_last_edited=”on|phone” background_enable_color_phone=”on” parallax_phone=”off” saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” max_width=”1440px” custom_margin=”|||” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#202020″ text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#202020″ header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” background_layout=”dark” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_text_align_tablet=”” header_2_text_align_phone=”center” header_2_text_align_last_edited=”on|phone” header_2_text_color_tablet=”” header_2_text_color_phone=”#FFFFFF” header_2_text_color_last_edited=”on|phone” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|desktop” header_2_text_shadow_style=”preset2″ global_colors_info=”{}”]<\/p>\n

Book a 20-minute strategy consulting session with one of our digital experts.<\/h2>\n

<\/h2>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/calendar.google.com\/calendar\/u\/0\/appointments\/schedules\/AcZssZ0emgUsG0gD74LK1jj_F7VjSR7mUl8zKki_qyu7ln711QU3qShuQyKba_MlTSWjSwj3bPfd6x7T&#8221<\/a>; button_text=”Book it now” button_alignment=”center” _builder_version=”4.25.1″ _module_preset=”default” custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”#7FC242″ button_bg_color_gradient_direction=”90deg” button_bg_color_gradient_stops=”#f7828e 0%|#fcb6ab 100%” button_bg_color_gradient_start=”#f7828e” button_bg_color_gradient_end=”#fcb6ab” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”90px” button_letter_spacing=”5px” button_font=”|700||on|||||” button_use_icon=”off” background_layout=”dark” custom_margin=”-10px|||” custom_padding=”10px|20px|10px|20px|true|true” animation_style=”zoom” animation_intensity_zoom=”8%” hover_enabled=”0″ box_shadow_style=”preset1″ box_shadow_blur=”30px” box_shadow_color=”rgba(110,130,208,0.14)” button_letter_spacing_hover=”5.5px” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”8px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on|hover” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” button_text_color__hover=”#FFFFFF” button_bg_color__hover=”#7FC242″ sticky_enabled=”0″][\/et_pb_button][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#202020″ text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#202020″ header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” background_layout=”dark” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” text_text_color_tablet=”#202020″ text_text_color_phone=”#FFFFFF” text_text_color_last_edited=”on|phone” header_2_text_align_tablet=”” header_2_text_align_phone=”center” header_2_text_align_last_edited=”on|phone” header_2_text_color_tablet=”” header_2_text_color_phone=”#FFFFFF” header_2_text_color_last_edited=”on|phone” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|desktop” header_2_text_shadow_style=”preset2″ global_colors_info=”{}”]<\/p>\n

<\/h2>\n

We would be glad to also help your business grow.<\/strong><\/p>\n

Let’s discuss your challenges and how we can contribute to your business success.
We arrive at the session prepared, already with some ideas and marketing tactics tailered to your business.<\/p>\n

The consulting session is free of charge, no further commitment is required.<\/strong><\/p>\n

[\/et_pb_text][et_pb_social_media_follow _builder_version=”4.18.0″ _module_preset=”default” text_orientation=”center” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” border_radii=”on|34px|34px|34px|34px” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/markestic&#8221<\/a>; _builder_version=”4.17.4″ _module_preset=”default” background_color=”#202020″ background_enable_color=”on” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/markestic\/&#8221<\/a>; _builder_version=”4.17.4″ _module_preset=”default” background_color=”#202020″ background_enable_color=”on” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/markestic_agency\/&#8221<\/a>; _builder_version=”4.17.4″ _module_preset=”default” background_color=”#202020″ background_enable_color=”on” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”youtube” url=”https:\/\/www.youtube.com\/channel\/UCEQzf2ML2lyeHf1NnW_IeWg&#8221<\/a>; _builder_version=”4.17.4″ _module_preset=”default” background_color=”#202020″ background_enable_color=”on” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Online Electronics – Extreme Digital Adding negative keywords to your Google Ads account can make you a fortune. How did we optimize an ad account on Day 1 that instantly saved enough ad budget to cover our agency fee for many months?Extreme Digital used to be the leading online electronics marketplace in Hungary with presence […]<\/p>\n","protected":false},"author":219950554,"featured_media":0,"parent":2146,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|desktop\" next_background_color=\"#ffffff\" admin_label=\"Header\" _builder_version=\"4.18.0\" _module_preset=\"default\" background_color=\"#281865\" background_enable_image=\"off\" parallax=\"on\" custom_padding=\"7vw||6vw||false|false\" custom_padding_tablet=\"100px||100px||true\" custom_padding_phone=\"||||true\" bottom_divider_style=\"ramp\" bottom_divider_height=\"150px\" bottom_divider_flip=\"horizontal\" bottom_divider_height_tablet=\"150px\" bottom_divider_height_phone=\"110px\" bottom_divider_height_last_edited=\"on|phone\" saved_tabs=\"all\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_5,3_5\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_css_main_element=\"align-items: center;\" global_colors_info=\"{}\"][et_pb_column type=\"2_5\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/ecofamily-mockup.png\" title_text=\"ecofamily-mockup\" disabled_on=\"on|off|off\" _builder_version=\"4.18.0\" _module_preset=\"default\" transform_scale=\"110%|110%\" transform_rotate=\"0deg|0deg|344deg\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"3_5\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" header_font=\"|700|||||||\" header_text_align=\"left\" header_text_color=\"#FFFFFF\" header_font_size=\"45px\" header_line_height=\"1.2em\" header_3_font=\"|700||on|||||\" header_3_text_align=\"left\" header_3_text_color=\"#FFFFFF\" header_3_font_size=\"24px\" header_3_letter_spacing=\"10px\" header_3_line_height=\"2em\" text_orientation=\"center\" background_layout=\"dark\" module_alignment=\"center\" text_font_size_last_edited=\"off|desktop\" header_font_size_tablet=\"40px\" header_font_size_phone=\"32px\" header_font_size_last_edited=\"on|phone\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"14px\" header_3_font_size_last_edited=\"on|phone\" header_3_letter_spacing_tablet=\"5px\" header_3_letter_spacing_phone=\"\" header_3_letter_spacing_last_edited=\"on|tablet\" global_colors_info=\"{}\"]

Ecofamily<\/h3>\n

How did the revenue get tripled within 1 year from 2021 to 2022?<\/h1>[\/et_pb_text][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#FFFFFF\" text_font_size=\"20px\" text_line_height=\"2em\" ul_font=\"||||||||\" header_font=\"Roboto|700|||||||\" header_text_align=\"center\" header_font_size=\"80px\" header_line_height=\"1.2em\" header_3_font=\"Roboto|700||on|||||\" header_3_text_align=\"center\" header_3_text_color=\"#ffffff\" header_3_font_size=\"24px\" header_3_letter_spacing=\"10px\" header_3_line_height=\"2em\" background_layout=\"dark\" max_width=\"800px\" module_alignment=\"center\" custom_margin=\"-30px||||false|false\" text_font_size_last_edited=\"off|desktop\" header_font_size_tablet=\"40px\" header_font_size_phone=\"32px\" header_font_size_last_edited=\"on|phone\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"14px\" header_3_font_size_last_edited=\"on|phone\" header_3_letter_spacing_tablet=\"5px\" header_3_letter_spacing_phone=\"\" header_3_letter_spacing_last_edited=\"on|tablet\" global_colors_info=\"{}\"]

By fixing measurement, fine-tuning their existing paid media campaigns (mostly Google Ads, Facebook Ads) and opening up to some new channels (such as: Display & Video 360, TikTok Ads, Microsoft Ads), online revenue boomed massively (306% compared to previous year), hitting 4+ Mio EUR annually and keeps growing heavily.<\/p>\n

Paid Media contribution to all these is 65%!<\/strong><\/p>[\/et_pb_text][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/ecofamily-mockup.png\" title_text=\"ecofamily-mockup\" disabled_on=\"off|on|on\" _builder_version=\"4.18.0\" _module_preset=\"default\" transform_scale=\"110%|110%\" transform_translate=\"29px|0px\" transform_rotate=\"0deg|0deg|351deg\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"off|desktop\" admin_label=\"About\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" custom_padding_tablet=\"0px|||\" custom_padding_phone=\"0px|||\" border_radii=\"on|10px|10px|10px|10px\" saved_tabs=\"all\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.18.0\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_font_size=\"18px\" text_line_height=\"2em\" ul_font=\"||||||||\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_font_size=\"45px\" header_2_line_height=\"1.2em\" header_3_font=\"||||||||\" max_width_last_edited=\"off|desktop\" module_alignment=\"center\" custom_margin=\"|||\" custom_padding=\"|||\" header_2_font_size_tablet=\"35px\" header_2_font_size_phone=\"28px\" header_2_font_size_last_edited=\"on|phone\" text_orientation_tablet=\"center\" text_orientation_phone=\"left\" text_orientation_last_edited=\"on|phone\" global_colors_info=\"{}\"]

Problem Statement<\/h2>\n

Ecofamily as a discount store targets a highly competitive market segment - primarily 2 product ranges: food and household products. Competitors are Tesco, Rossmann, Lidl and many other international brands. The Company has had a stable offline presence with 56 physical stores, however, online presence was very limited and underutilised until 2019 when their webshop kickstarted. The strategic transformation to online was a true challenge for 2 reasons.<\/p>\n

Firstly<\/strong> the company had already lagged behind immensely from other industry players who had all the resources and international expertise to outperform local players.<\/p>\n

Secondly<\/strong> it is always challenging to opening up from offline to online. It requires an organisational mindset shift.\"<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,2_3\" use_custom_gutter=\"on\" gutter_width=\"2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" background_color=\"#ffffff\" max_width=\"1440px\" custom_padding=\"|||\" custom_css_main_element=\"align-items: center;\" use_custom_width=\"on\" custom_width_px=\"1440px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"Domain: ecofamily.hu\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_color=\"#7FC242\" header_font_size=\"18px\" header_line_height=\"1.7em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_color=\"#ffffff\" module_alignment=\"left\" custom_margin=\"|||\" custom_padding=\"15px|30px|15px|30px|true|true\" animation_style=\"zoom\" animation_intensity_zoom=\"8%\" animation=\"off\" border_radii=\"on|10px|10px|10px|10px\" border_width_all_image=\"50px\" box_shadow_style=\"preset1\" box_shadow_blur=\"70px\" box_shadow_color=\"rgba(214,214,214,0.73)\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_blurb title=\"Industry: online retail (mostly food + household products)\" _builder_version=\"4.17.6\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_color=\"#7FC242\" header_font_size=\"18px\" header_line_height=\"1.7em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_color=\"#ffffff\" module_alignment=\"left\" custom_margin=\"|||\" custom_padding=\"15px|30px|15px|30px|true|true\" animation_style=\"zoom\" animation_intensity_zoom=\"8%\" animation=\"off\" border_radii=\"on|10px|10px|10px|10px\" border_width_all_image=\"50px\" box_shadow_style=\"preset1\" box_shadow_blur=\"70px\" box_shadow_color=\"rgba(214,214,214,0.73)\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_blurb title=\"Employee: 1100+\" _builder_version=\"4.17.6\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_color=\"#7FC242\" header_font_size=\"18px\" header_line_height=\"1.7em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_color=\"#ffffff\" module_alignment=\"left\" custom_margin=\"|||\" custom_padding=\"15px|30px|15px|30px|true|true\" animation_style=\"zoom\" animation_intensity_zoom=\"8%\" animation=\"off\" border_radii=\"on|10px|10px|10px|10px\" border_width_all_image=\"50px\" box_shadow_style=\"preset1\" box_shadow_blur=\"70px\" box_shadow_color=\"rgba(214,214,214,0.73)\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_blurb title=\"Partnership with Markestic: since early 2021 - ongoing\" _builder_version=\"4.17.6\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_color=\"#7FC242\" header_font_size=\"18px\" header_line_height=\"1.7em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_color=\"#ffffff\" module_alignment=\"left\" custom_margin=\"|||\" custom_padding=\"15px|30px|15px|30px|true|true\" animation_style=\"zoom\" animation_intensity_zoom=\"8%\" animation=\"off\" border_radii=\"on|10px|10px|10px|10px\" border_width_all_image=\"50px\" box_shadow_style=\"preset1\" box_shadow_blur=\"70px\" box_shadow_color=\"rgba(214,214,214,0.73)\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"2_3\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/2.png\" title_text=\"2\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_font_size=\"18px\" text_line_height=\"2em\" ul_font=\"||||||||\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_font_size=\"45px\" header_2_line_height=\"1.2em\" header_3_font=\"||||||||\" module_alignment=\"center\" custom_margin=\"|||\" custom_padding=\"|||\" header_2_font_size_tablet=\"35px\" header_2_font_size_phone=\"28px\" header_2_font_size_last_edited=\"on|phone\" text_orientation_tablet=\"center\" text_orientation_phone=\"left\" text_orientation_last_edited=\"on|phone\" global_colors_info=\"{}\"]

Main competitors<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,1_4,1_4,1_4\" make_equal=\"on\" disabled_on=\"on|off|off\" module_class=\"four-columns\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/tesco.png\" title_text=\"tesco\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/auchan.png\" title_text=\"auchan\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/rossmann.png\" title_text=\"rossmann\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/lidl.png\" title_text=\"lidl\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" disabled_on=\"off|on|on\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_css_main_element=\"display: flex;\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/tesco.png\" title_text=\"tesco\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" custom_margin=\"|10px||10px|false|true\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/rossmann.png\" title_text=\"rossmann\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" custom_margin=\"|10px||10px|false|true\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/auchan.png\" title_text=\"auchan\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" custom_margin=\"|10px||10px|false|true\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/lidl.png\" title_text=\"lidl\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"70%\" custom_margin=\"|10px||10px|false|true\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_3,2_3\" make_equal=\"on\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.18.0\" _module_preset=\"default\" background_color=\"#281865\" width=\"50%\" width_tablet=\"50%\" width_phone=\"70%\" width_last_edited=\"on|phone\" custom_padding=\"|30px||30px|false|true\" custom_padding_tablet=\"|30px||30px|false|true\" custom_padding_phone=\"|10px||10px|false|true\" custom_css_main_element=\"align-items: center;\" box_shadow_style=\"preset1\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/1668079253377.jpeg\" title_text=\"1668079253377\" url=\"https:\/\/www.linkedin.com\/in\/anna-herczeg-134593169\/\" url_new_window=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"2_3\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"Montserrat|600|||||||\" text_text_color=\"#FFFFFF\" text_font_size=\"20px\" link_text_color=\"#FFFFFF\" text_orientation_tablet=\"\" text_orientation_phone=\"center\" text_orientation_last_edited=\"on|phone\" global_colors_info=\"{}\"]

Anna Herczeg<\/a><\/strong><\/p>\n

Head of Marketing and Public Relations<\/em><\/p>[\/et_pb_text][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2022\/11\/linkedin-logo.png\" title_text=\"linkedin-logo\" url=\"https:\/\/www.linkedin.com\/in\/anna-herczeg-134593169\/\" url_new_window=\"on\" align_tablet=\"\" align_phone=\"center\" align_last_edited=\"on|phone\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"5%\" width_tablet=\"5%\" width_phone=\"10%\" width_last_edited=\"on|phone\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"off|desktop\" admin_label=\"Benefits\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" custom_padding_tablet=\"0px|||\" custom_padding_phone=\"0px|||\" bottom_divider_style=\"ramp\" bottom_divider_color=\"#ffffff\" bottom_divider_height=\"250px\" bottom_divider_height_tablet=\"150px\" bottom_divider_height_phone=\"110px\" bottom_divider_height_last_edited=\"on|phone\" border_radii=\"on|10px|10px|10px|10px\" saved_tabs=\"all\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" use_custom_width=\"on\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"Solution\" use_icon=\"on\" font_icon=\"||fa||900\" icon_color=\"#7FC242\" icon_placement=\"left\" image_icon_width=\"32px\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_align=\"left\" header_font_size=\"18px\" header_line_height=\"1.7em\" body_font=\"|300|||||||\" body_text_align=\"left\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_color=\"#ffffff\" text_orientation=\"center\" module_alignment=\"left\" custom_padding_last_edited=\"off|desktop\" animation_style=\"zoom\" animation_intensity_zoom=\"8%\" animation=\"off\" icon_font_size=\"32px\" global_colors_info=\"{}\"]

Our cooperation started on 2 simultaneous fields: measurement and campaign management. <\/strong>Online measurement was in place but only the basics were configured.<\/p>\n

\n

We advanced it to a full enhanced ecommerce setup in Google Analytics through Google Tag Manager, fixed all Facebook and additional event tracking by which much more data got collected (product categories, sales funnel, etc.) as well as proper campaign optimisation could get started. What gets measured gets improved!<\/strong><\/p>\n<\/blockquote>\n

Formerly paid media campaigns were partly managed by the in-house team and an external agency from whom we took over each and every paid channels. Product feeds got fixed<\/strong> and re-categorized thanks to which we achieved far better Return On Ad Spend and better margins.<\/p>\n


New prospecting campaign types<\/strong> (awareness campaigns, winning games, short-term promotions, DPA prospecting) got maxed out<\/strong> to increase reach, brand recognition and ultimately gain market presence among fierce competitors.<\/p>\n

Besides Google and Facebook, additional channels have been tested - such as Display & Video 360, TikTok Ads, Microsoft Ads.<\/strong> In addition, some marketing tools got implemented - such as click fraud prevention to filter out fraudulent web traffic and Google CSS to lower the cost of Shopping campaigns.<\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"Results\" use_icon=\"on\" font_icon=\"R||divi||400\" icon_color=\"#7FC242\" icon_placement=\"left\" image_icon_width=\"32px\" image_icon_width_tablet=\"32px\" image_icon_width_phone=\"32px\" image_icon_width_last_edited=\"on|phone\" _builder_version=\"4.17.6\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_align=\"left\" header_font_size=\"18px\" header_line_height=\"1.7em\" body_font=\"|300|||||||\" body_text_align=\"left\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_color=\"#ffffff\" text_orientation=\"center\" module_alignment=\"left\" custom_padding=\"|||\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" icon_font_size=\"32px\" icon_font_size_tablet=\"\" icon_font_size_phone=\"\" icon_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]

Let the numbers talk. From 2021 to 2022:<\/p>\n

    \n
  • online revenue tripled - out of which paid media accounts for 65%<\/strong><\/li>\n
  • search volume for brand<\/strong> related keywords ('ecofamily') grew 17 times since early January, 2021.<\/strong> This strong online brand awareness also boosts the offline sales within their physical stores.<\/li>\n
  • CPO (Cost Per Order) got reduced by 27%<\/strong> due to lower CPCs (Cost Per Click) and increased CVR (conversion rate) even though the market has got more and more crowded.<\/li>\n
  • as of now (2023) Ecofamily has a steady 2-digit annual growth rate.<\/strong><\/li>\n<\/ul>\n
    \n

    Online processes are clear, measurement and reporting are detailed, decision-making is fully data-driven and we are mutually planning for further expansion.<\/p>\n<\/blockquote>[\/et_pb_blurb][et_pb_image src=\"https:\/\/markestic.com\/wp-content\/uploads\/2023\/08\/ecofamily-mockup-mobile.png\" title_text=\"ecofamily-mockup-mobile\" align=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" transform_scale=\"148%|148%\" transform_scale_tablet=\"148%|148%\" transform_scale_phone=\"100%|100%\" transform_scale_last_edited=\"on|phone\" transform_translate_tablet=\"\" transform_translate_phone=\"\" transform_translate_last_edited=\"on|phone\" transform_rotate=\"0deg|0deg|14deg\" transform_rotate_tablet=\"0deg|0deg|14deg\" transform_rotate_phone=\"0deg|0deg|14deg\" transform_rotate_last_edited=\"on|phone\" transform_skew_tablet=\"\" transform_skew_phone=\"\" transform_skew_last_edited=\"on|phone\" transform_origin_tablet=\"\" transform_origin_phone=\"\" transform_origin_last_edited=\"on|phone\" transform_styles_last_edited=\"on|phone\" width=\"36%\" transform_styles_tablet=\"\" transform_styles_phone=\"\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|desktop\" admin_label=\"Footer\" module_id=\"contact\" _builder_version=\"4.18.0\" _module_preset=\"default\" background_color=\"rgba(32,32,32,0.63)\" background_image=\"https:\/\/markestic.com\/wp-content\/uploads\/2022\/08\/irogep-sarga.png\" parallax=\"on\" background_blend=\"multiply\" custom_padding=\"10vw||7vw||false|false\" custom_padding_tablet=\"100px||100px||true\" custom_padding_phone=\"||||true\" top_divider_style=\"ramp\" top_divider_color=\"#FFFFFF\" top_divider_height=\"250px\" top_divider_flip=\"vertical\" top_divider_height_tablet=\"150px\" top_divider_height_phone=\"110px\" top_divider_height_last_edited=\"on|phone\" background_color_phone=\"rgba(32,32,32,0.61)\" background_last_edited=\"on|phone\" background_enable_color_phone=\"on\" parallax_phone=\"off\" saved_tabs=\"all\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" _builder_version=\"4.16\" _module_preset=\"default\" max_width=\"1440px\" custom_margin=\"|||\" custom_padding=\"0px|||\" use_custom_width=\"on\" custom_width_px=\"1440px\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"30px|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#202020\" text_font_size=\"16px\" text_line_height=\"2em\" ul_font=\"||||||||\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#202020\" header_2_font_size=\"45px\" header_2_line_height=\"1.2em\" header_3_font=\"||||||||\" background_layout=\"dark\" max_width=\"800px\" max_width_last_edited=\"off|desktop\" module_alignment=\"center\" custom_margin=\"|||\" custom_padding=\"|||\" header_2_text_align_tablet=\"\" header_2_text_align_phone=\"center\" header_2_text_align_last_edited=\"on|phone\" header_2_text_color_tablet=\"\" header_2_text_color_phone=\"#FFFFFF\" header_2_text_color_last_edited=\"on|phone\" header_2_font_size_tablet=\"35px\" header_2_font_size_phone=\"28px\" header_2_font_size_last_edited=\"on|desktop\" header_2_text_shadow_style=\"preset2\" global_colors_info=\"{}\"]

    Book a 20-minute strategy consulting session with one of our digital experts.<\/h2>\n

    <\/h2>[\/et_pb_text][et_pb_button button_url=\"https:\/\/markestickft2.pipedrive.com\/scheduler\/PPRZ69IA\/strategy-consulting-session\" button_text=\"Book it now\" button_alignment=\"center\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_button=\"on\" button_text_size=\"14px\" button_text_color=\"#FFFFFF\" button_bg_color=\"#7FC242\" button_bg_color_gradient_direction=\"90deg\" button_bg_color_gradient_stops=\"#f7828e 0%|#fcb6ab 100%\" button_bg_color_gradient_start=\"#f7828e\" button_bg_color_gradient_end=\"#fcb6ab\" button_border_width=\"0px\" button_border_color=\"rgba(0,0,0,0)\" button_border_radius=\"90px\" button_letter_spacing=\"5px\" button_font=\"|700||on|||||\" button_use_icon=\"off\" background_layout=\"dark\" custom_margin=\"-10px|||\" custom_padding=\"10px|20px|10px|20px|true|true\" animation_style=\"zoom\" animation_intensity_zoom=\"8%\" hover_enabled=\"0\" box_shadow_style=\"preset1\" box_shadow_blur=\"30px\" box_shadow_color=\"rgba(110,130,208,0.14)\" button_letter_spacing_hover=\"5.5px\" global_colors_info=\"{}\" button_text_size__hover_enabled=\"off\" button_one_text_size__hover_enabled=\"off\" button_two_text_size__hover_enabled=\"off\" button_text_color__hover_enabled=\"on\" button_one_text_color__hover_enabled=\"off\" button_two_text_color__hover_enabled=\"off\" button_border_width__hover_enabled=\"off\" button_one_border_width__hover_enabled=\"off\" button_two_border_width__hover_enabled=\"off\" button_border_color__hover_enabled=\"off\" button_one_border_color__hover_enabled=\"off\" button_two_border_color__hover_enabled=\"off\" button_border_radius__hover_enabled=\"off\" button_one_border_radius__hover_enabled=\"off\" button_two_border_radius__hover_enabled=\"off\" button_letter_spacing__hover_enabled=\"on\" button_letter_spacing__hover=\"8px\" button_one_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover_enabled=\"off\" button_bg_color__hover_enabled=\"on|hover\" button_one_bg_color__hover_enabled=\"off\" button_two_bg_color__hover_enabled=\"off\" button_text_color__hover=\"#FFFFFF\" button_bg_color__hover=\"#7FC242\" sticky_enabled=\"0\"][\/et_pb_button][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#202020\" text_font_size=\"16px\" text_line_height=\"2em\" ul_font=\"||||||||\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#202020\" header_2_font_size=\"45px\" header_2_line_height=\"1.2em\" header_3_font=\"||||||||\" background_layout=\"dark\" max_width=\"800px\" max_width_last_edited=\"off|desktop\" module_alignment=\"center\" custom_margin=\"|||\" custom_padding=\"|||\" text_text_color_tablet=\"#202020\" text_text_color_phone=\"#FFFFFF\" text_text_color_last_edited=\"on|phone\" header_2_text_align_tablet=\"\" header_2_text_align_phone=\"center\" header_2_text_align_last_edited=\"on|phone\" header_2_text_color_tablet=\"\" header_2_text_color_phone=\"#FFFFFF\" header_2_text_color_last_edited=\"on|phone\" header_2_font_size_tablet=\"35px\" header_2_font_size_phone=\"28px\" header_2_font_size_last_edited=\"on|desktop\" header_2_text_shadow_style=\"preset2\" global_colors_info=\"{}\"]

    <\/h2>\n

    We would be glad to also help your business grow.<\/strong><\/p>\n

    Let's discuss your challenges and how we can contribute to your business success.
    We arrive at the session prepared, already with some ideas and marketing tactics tailered to your business.<\/p>\n

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