{"id":4427,"date":"2023-09-05T14:11:14","date_gmt":"2023-09-05T12:11:14","guid":{"rendered":"https:\/\/markestic.com\/?page_id=4427"},"modified":"2025-08-08T12:54:06","modified_gmt":"2025-08-08T10:54:06","slug":"private-health-care","status":"publish","type":"page","link":"https:\/\/markestic.com\/en\/case-studies\/private-health-care\/","title":{"rendered":"Private Health Care"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” next_background_color=”#ffffff” admin_label=”Header” _builder_version=”4.18.0″ _module_preset=”default” background_color=”#3a5985″ background_enable_image=”off” parallax=”on” custom_padding=”7vw||6vw||false|false” custom_padding_tablet=”100px||100px||true” custom_padding_phone=”||||true” bottom_divider_style=”ramp” bottom_divider_height=”150px” bottom_divider_flip=”horizontal” bottom_divider_height_tablet=”150px” bottom_divider_height_phone=”110px” bottom_divider_height_last_edited=”on|phone” saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/markestic.com\/wp-content\/uploads\/2023\/09\/1.-83.png&#8221<\/a>; title_text=”1.) (83)” disabled_on=”on|off|off” _builder_version=”4.18.0″ _module_preset=”default” transform_scale=”110%|110%” transform_rotate=”0deg|0deg|344deg” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”|700|||||||” header_text_align=”left” header_text_color=”#FFFFFF” header_font_size=”45px” header_line_height=”1.2em” header_3_font=”|700||on|||||” header_3_text_align=”left” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” module_alignment=”center” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Private Health Care<\/span><\/h3>\n

Tangible results within 3 months in SEO on a highly competitive market?<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”2em” ul_font=”||||||||” header_font=”Roboto|700|||||||” header_text_align=”center” header_font_size=”80px” header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” background_layout=”dark” max_width=”800px” module_alignment=”center” custom_margin=”-30px||||false|false” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

SEO is a long-term game, however, some progress shall be already showcased within a couple months. That’s obviously a motivating factor to keep fine-tuning the engines. Typically after a flat growth rate, traction peaks up and a more steady and steeper increase rewards the initial investments.<\/p>\n

Let’s see some promising SEO signs at a 3-month-long test project in the private health care sector.\u00a0<\/strong><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/markestic.com\/wp-content\/uploads\/2023\/09\/1.-83.png&#8221<\/a>; title_text=”1.) (83)” disabled_on=”off|on|on” _builder_version=”4.18.0″ _module_preset=”default” transform_scale=”110%|110%” transform_translate=”29px|0px” transform_rotate=”0deg|0deg|351deg” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”About” _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” custom_padding_tablet=”0px|||” custom_padding_phone=”0px|||” border_radii=”on|10px|10px|10px|10px” saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” text_orientation_tablet=”center” text_orientation_phone=”left” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Problem Statement<\/h2>\n

Private health care industry players need to combat each other and also the public health care sector (where services are often completely free of charge). Competition is fierce online as well as offline but still online is often an untapped opportunity as larger players are a bit more rigid on the digital transformation.<\/p>\n

Even though private health care may seem to be a simple, really lucrative business, profitability rate is influenced by many factors that all must be very well played to generate positive return on investment. Such factors are: reasonable capacity load (rooms, equipments, treatments, etc.), availability at the doctors’ and other professionals’ end precisely and timely matched with incoming patients. 100% match rate at all these factors is not possible but the higher, the merrier since any lost, unmatched opportunity is gone forever. As a simple example: if a potential patient does not get a doctor (the doctor may be on holiday) or there is no examination room available, then the service cannot be provided to the patient and vice versa, meaning no money in the bank.<\/p>\n

Surprisingly, this highly complex setup of the health care system leaves a relatively slim room for a still acceptable CPO – Cost Per Order (reservations for medical treatment) that may underline to also investment into non-paid channels. “<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” background_color=”#ffffff” max_width=”1440px” custom_padding=”|||” custom_css_main_element=”align-items: center;” use_custom_width=”on” custom_width_px=”1440px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Industry: private health care” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#7FC242″ header_font_size=”18px” header_line_height=”1.7em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” background_color=”#ffffff” module_alignment=”left” custom_margin=”|||” custom_padding=”15px|30px|15px|30px|true|true” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(214,214,214,0.73)” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Employee: 250+” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#7FC242″ header_font_size=”18px” header_line_height=”1.7em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” background_color=”#ffffff” module_alignment=”left” custom_margin=”|||” custom_padding=”15px|30px|15px|30px|true|true” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(214,214,214,0.73)” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Partnership with Markestic: 2022 – ongoing” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#7FC242″ header_font_size=”18px” header_line_height=”1.7em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” background_color=”#ffffff” module_alignment=”left” custom_margin=”|||” custom_padding=”15px|30px|15px|30px|true|true” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(214,214,214,0.73)” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/markestic.com\/wp-content\/uploads\/2023\/09\/1.-2023-09-04T131920.098.png&#8221<\/a>; title_text=”1.) – 2023-09-04T131920.098″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”Benefits” _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” custom_padding_tablet=”0px|||” custom_padding_phone=”0px|||” bottom_divider_style=”ramp” bottom_divider_color=”#ffffff” bottom_divider_height=”250px” bottom_divider_height_tablet=”150px” bottom_divider_height_phone=”110px” bottom_divider_height_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” use_custom_width=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Solution” use_icon=”on” font_icon=”||fa||900″ icon_color=”#7FC242″ icon_placement=”left” image_icon_width=”32px” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_text_align=”left” header_font_size=”18px” header_line_height=”1.7em” body_font=”|300|||||||” body_text_align=”left” body_font_size=”16px” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_padding_last_edited=”off|desktop” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” icon_font_size=”32px” global_colors_info=”{}”]<\/p>\n

We started our partnership on 2 ends:<\/strong><\/p>\n

    \n
  1. introducing enhanced ecommerce tracking<\/strong> to tightly monitor the number of reservations not only as integers but also as dynamic values (what service to which doctor at what monetary value, etc. get booked).<\/li>\n
  2. optimising paid ads<\/strong> – mainly Google Search Ads and Facebook Ads as there are quite some channel-level limitations due to the sensitivity of the health care industry.<\/li>\n<\/ol>\n
    \n

    After some months, we reached to a reasonable and profitable CPO – Cost Per Order level where paid traffic got maxed out. Thus we opened up to new channel ideas that might require more patience and time to show results and pay off.<\/strong><\/p>\n<\/blockquote>\n

    We agreed on testing out SEO for 3 months<\/strong> to see if any visible results could be generated before giving it a full green light and more investment may be committed.<\/p>\n

    Some technical SEO clean-up happened first then the most lucrative service lines (e.g: mammography, surgery, orthopedy) started to be boosted with dedicated content creation in long-form content format and SEO-focused landing page optimisation as well as relevant link-building for the selected pages.<\/strong><\/p>\n

    On one hand, the primary goal was to start to rank on keywords related<\/strong> to these service lines. On the other hand, to indirectly gain better ranks<\/strong> and increased organic traffic overall to the whole website.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Results” use_icon=”on” font_icon=”R||divi||400″ icon_color=”#7FC242″ icon_placement=”left” image_icon_width=”32px” image_icon_width_tablet=”32px” image_icon_width_phone=”32px” image_icon_width_last_edited=”on|phone” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700|||||||” header_text_align=”left” header_font_size=”18px” header_line_height=”1.7em” body_font=”|300|||||||” body_text_align=”left” body_font_size=”16px” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_padding=”|||” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” icon_font_size=”32px” icon_font_size_tablet=”” icon_font_size_phone=”” icon_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    Within 3 months from March 2023 to Jun 2023, for the selected keywords, tangible uplift happened in the organic ranks.<\/strong><\/p>\n

    Some examples for ranks:<\/p>\n