{"id":7859,"date":"2025-09-19T09:48:27","date_gmt":"2025-09-19T07:48:27","guid":{"rendered":"https:\/\/markestic.com\/case-studies\/koffein-service\/"},"modified":"2025-09-26T15:54:51","modified_gmt":"2025-09-26T13:54:51","slug":"koffein-service","status":"publish","type":"page","link":"https:\/\/markestic.com\/en\/case-studies\/koffein-service\/","title":{"rendered":"Koffein service"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” next_background_color=”#ffffff” admin_label=”Header” _builder_version=”4.17.6″ _module_preset=”default” background_color=”#F4CC47″ background_enable_image=”off” parallax=”on” custom_padding=”7vw||6vw||false|false” custom_padding_tablet=”100px||100px||true” custom_padding_phone=”||||true” bottom_divider_style=”ramp” bottom_divider_height=”150px” bottom_divider_flip=”horizontal” bottom_divider_height_tablet=”150px” bottom_divider_height_phone=”110px” bottom_divider_height_last_edited=”on|phone” saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/markestic.com\/wp-content\/uploads\/2025\/09\/1.png&#8221<\/a>; title_text=”1″ disabled_on=”on|off|off” _builder_version=”4.25.1″ _module_preset=”default” transform_scale=”138%|138%” transform_rotate=”0deg|0deg|343deg” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”|700|||||||” header_text_align=”left” header_text_color=”#202020″ header_font_size=”45px” header_line_height=”1.2em” header_3_font=”|700||on|||||” header_3_text_align=”left” header_3_text_color=”#202020″ header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” module_alignment=”center” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Koffein ServicE<\/h3>\n

Sustainable Client Growth Below Target CPA with a Scalable Campaign Structure<\/span><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#202020″ text_font_size=”20px” text_line_height=”2em” ul_font=”||||||||” header_font=”Roboto|700|||||||” header_text_align=”center” header_font_size=”80px” header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” background_layout=”dark” max_width=”800px” module_alignment=”center” custom_margin=”-30px||||false|false” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Koffein Service is a provider specializing in coffee machine rentals. To scale their business operations sustainably, they needed to acquire more clients, which is why they chose Markestic\u2019s services. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”About” _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” custom_padding_tablet=”0px|||” custom_padding_phone=”0px|||” border_radii=”on|10px|10px|10px|10px” saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” text_orientation_tablet=”center” text_orientation_phone=”left” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Problem statement<\/h2>\n

Due to its unique service, Koffein Service has a rather niche target audience, which could not be reached effectively with poorly performing static creatives. As a result, demand was very low, conversions stagnated, and neither client nor sales numbers increased. Cost efficiency was crucial for Koffein Service, so they set a strict CPA (Cost per Acquisition \u2013 the cost of acquiring a new client) level, under which our team had to deliver clients. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”#ffffff” max_width=”1440px” custom_padding=”|||” use_custom_width=”on” custom_width_px=”1440px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Domain: http:\/\/www.koffeinservice.hu&#8221<\/a>; url=”http:\/\/koffeinservice.hu&#8221<\/a>; url_new_window=”on” _builder_version=”4.25.1″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#7FC242″ header_font_size=”18px” header_line_height=”1.7em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” background_color=”#ffffff” module_alignment=”left” custom_margin=”|||” custom_padding=”30px|30px|30px|30px|false|true” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(214,214,214,0.73)” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Industry: B2B coffee delivery” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#7FC242″ header_font_size=”18px” header_line_height=”1.7em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” background_color=”#ffffff” module_alignment=”left” custom_margin=”|||” custom_padding=”30px|30px|30px|30px|false|true” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(214,214,214,0.73)” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Employees: 20″ _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#7FC242″ header_font_size=”18px” header_line_height=”1.7em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” background_color=”#ffffff” module_alignment=”left” custom_margin=”|||” custom_padding=”30px|30px|30px|30px|false|true” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(214,214,214,0.73)” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Partnership with Markestic: 2024″ _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#7FC242″ header_font_size=”18px” header_line_height=”1.7em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” background_color=”#ffffff” module_alignment=”left” custom_margin=”|||” custom_padding=”30px|30px|30px|30px|false|true” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(214,214,214,0.73)” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/markestic.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-19-at-09.56.17.png&#8221<\/a>; title_text=”Screenshot 2025-09-19 at 09.56.17″ _builder_version=”4.25.1″ _module_preset=”default” box_shadow_style=”preset1″ box_shadow_color=”rgba(214,214,214,0.86)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Hiring” _builder_version=”4.17.6″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 0%|rgba(158,158,158,0.12) 50%” background_color_gradient_start=”#ffffff” background_color_gradient_end=”#f2f2fa” background_color_gradient_end_position=”50%” background_size=”initial” custom_margin=”|||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” bottom_divider_style=”ramp” bottom_divider_color=”#ffffff” bottom_divider_height=”200px” bottom_divider_flip=”horizontal” saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Solution<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” module_class=”two-col-mob” _builder_version=”4.25.1″ _module_preset=”default” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” max_width=”1440px” custom_padding=”|||” use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”|||” link_option_url=”https:\/\/markestic.com\/en\/our-services\/social-media-advertising\/&#8221<\/a>; border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_blur=”30px” box_shadow_color=”rgba(32,32,32,0.14)” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Facebook Ads” url=”#top” use_icon=”on” font_icon=”||divi||400″ icon_color=”#202020″ image_icon_background_color=”#F4CC47″ image_icon_width=”32px” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” image_icon_custom_padding=”25px|25px|25px|25px|false|false” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” header_font_size_tablet=”18px” header_font_size_phone=”14px” header_font_size_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” border_width_all=”20px” border_color_all=”#ffffff” border_width_top=”20px” border_color_top=”#ffffff” border_width_right=”20px” border_color_right=”#ffffff” border_width_bottom=”20px” border_color_bottom=”#ffffff” border_width_left=”20px” border_color_left=”#ffffff” border_radii_image=”on|100%|100%|100%|100%” icon_font_size=”32px” use_circle=”on” circle_color=”rgba(106,154,232,0.3)” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#7EBEC5″ image_icon_background_color__sticky=”#7EBEC5″][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”|||” link_option_url=”https:\/\/youtube.com\/shorts\/ybulfEX9Sjc?si=JaspsKdyn1j33pSRube.com\/watch?v=M66U_DuMCS8&#8243<\/a>; link_option_url_new_window=”on” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_blur=”30px” box_shadow_color=”rgba(32,32,32,0.14)” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Video creatives” url=”#top” use_icon=”on” font_icon=”||fa||900″ icon_color=”#202020″ image_icon_background_color=”#F4CC47″ image_icon_width=”32px” _builder_version=”4.25.1″ _module_preset=”default” header_font=”|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_enable_color=”off” image_icon_custom_padding=”25px|25px|25px|25px|false|false” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” header_font_size_tablet=”18px” header_font_size_phone=”14px” header_font_size_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” border_width_all=”20px” border_color_all=”#ffffff” border_width_top=”20px” border_color_top=”#ffffff” border_width_right=”20px” border_color_right=”#ffffff” border_width_bottom=”20px” border_color_bottom=”#ffffff” border_width_left=”20px” border_color_left=”#ffffff” border_radii_image=”on|100%|100%|100%|100%” icon_font_size=”32px” use_circle=”on” circle_color=”rgba(247,103,180,0.3)” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#7EBEC5″ image_icon_background_color__sticky=”#7EBEC5″][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”|||” link_option_url=”https:\/\/markestic.com\/szolgaltatasaink\/kozossegi-media-menedzsment\/&#8221<\/a>; 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The first and most important step was creating new creative materials. Alongside static ads \u2013 which already provided a fresher appearance \u2013 we also developed video content<\/strong>, as videos perform much better in terms of conversions. Videos were not only more attention-grabbing but also significantly increased user interactions.<\/p>\n

You can check out some of these videos here.<\/p>\n

[\/et_pb_blurb][et_pb_video src=”https:\/\/youtube.com\/shorts\/ybulfEX9Sjc?si=JaspsKdyn1j33pSRube.com\/watch?v=M66U_DuMCS8&#8243<\/a>; _builder_version=”4.25.1″ _module_preset=”default” max_width=”40%” module_alignment=”center” global_colors_info=”{}” locked=”off”][\/et_pb_video][et_pb_blurb icon_placement=”left” image_icon_width=”32px” _builder_version=”4.25.1″ _module_preset=”default” header_font=”|700|||||||” header_text_align=”left” header_font_size=”18px” header_line_height=”1.7em” body_font=”|300|||||||” body_text_align=”left” body_font_size=”16px” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_padding_last_edited=”off|desktop” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” hover_enabled=”0″ icon_font_size=”32px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

We tested creatives in multiple rounds: by A\/B testing videos against static ads<\/strong>, we refined performance while introducing new visual approaches to better capture the target audience\u2019s attention.<\/p>\n

Additionally, we launched a brand-new conversion campaign<\/strong> on Facebook with broad and lookalike targeting<\/strong>, which helped attract new prospects. To maximize quote requests from acquired visitors, we also created a remarketing campaign targeting those who had already interacted with the website or social media channels but had not yet converted.<\/p>\n

As part of international expansion, we also launched Koffein Service ads in Slovakia<\/strong>, placing special emphasis on creatives and messages built around the Delonghi brand<\/strong>.<\/p>\n

Finally, in summer 2025, TikTok became an important part of the strategy: from July to August, we posted 2\u20133 organic videos per week while running 3 active sponsored videos weekly in parallel.<\/strong> This reached new audience segments and strengthened the brand\u2019s presence among younger target groups.<\/p>\n

This way, we built a combination that reached new audiences, reactivated existing prospects, and successfully entered new markets.<\/p>\n

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By January\u2013May 2025, ad spend increased by 124.5%, while the number of leads grew by 56.3%. Although CPA rose by 39.8% compared to the same period in 2024, it still remained below 50% of the originally set CPA threshold. This allowed the campaigns to scale successfully and sustainably.<\/p>\n

For Koffein Service, the originally defined CPA threshold represented the break-even point: below this value, leads could be acquired profitably.<\/p>\n

However, CPA alone is not a sufficient metric, because if the lead volume remains low, staff capacity is underutilized, and no real business value is generated. Thanks to the 2025 campaign structure and scaling, not only did we stay below the target CPA, but the significant increase in lead volume also ensured sufficient workload for the team, guaranteeing continuous operations and sustainable growth.<\/p>\n

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WANT TO BE THE NEXT SUCCESS STORY?<\/h2>\n

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Koffein ServicE Sustainable Client Growth Below Target CPA with a Scalable Campaign StructureKoffein Service is a provider specializing in coffee machine rentals. To scale their business operations sustainably, they needed to acquire more clients, which is why they chose Markestic\u2019s services. 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