{"id":2109,"date":"2022-07-30T15:05:22","date_gmt":"2022-07-30T13:05:22","guid":{"rendered":"https:\/\/markestic.com\/2022\/07\/30\/what-is-tiktok-why-advertise-on-the-platform\/"},"modified":"2023-02-24T11:10:39","modified_gmt":"2023-02-24T10:10:39","slug":"what-is-tiktok-why-advertise-on-the-platform","status":"publish","type":"post","link":"https:\/\/markestic.com\/en\/what-is-tiktok-why-advertise-on-the-platform\/","title":{"rendered":"What is TikTok? Why advertise on the platform?"},"content":{"rendered":"

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What is TikTok?<\/span><\/span><\/h2>\n
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TikTok is a social media platform that you can use to create, share and discover short videos of up to 60 seconds. Recently, TikTok has also introduced 3 and 10 minute videos!<\/span><\/span><\/p>\n

TikTok is one of the fastest growing platforms in the world, with a growing reach in terms of both users and advertisers.<\/span><\/span><\/p>\n

In 2016, it merged with Musical.ly, a platform mainly used by 12-15 year olds. TikTok is no longer just for Generation Z, but also for Generations X and Y.<\/span><\/span><\/p>\n

TikTok has an average of 52 minutes of global traffic per day, and thanks to its fast-learning algorithm, it shows videos that might be of interest to you. That’s why the platform glues your eyes to the screen.<\/span><\/span><\/p>\n

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Why is it worth advertising on TikTok?<\/span><\/span><\/h2>\n
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TikTok has over 1 billion monthly active users.<\/span><\/span><\/p>\n

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Today it is the number one downloaded app, ahead of popular social platforms such as Instagram, Snapchat and Facebook.<\/span><\/span><\/p>\n

For reference – active users of other social platforms: <\/span><\/span><\/h3>\n

Facebook – 2.9 billion <\/span><\/span><\/p>\n

YouTube – 2.2 billion<\/span><\/span><\/p>\n

Instagram – 1.4 billion <\/span><\/span><\/p>\n

TikTok – 1.0 billion<\/strong><\/span><\/span><\/p>\n

Snapchat – 500 million<\/span><\/span><\/p>\n

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Pinterest – 480 million<\/span><\/span><\/p>\n

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Twitter – 397 million<\/span><\/span><\/p>\n

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Demographic data by sex<\/span><\/span><\/h3>\n
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As of March 2021, 61% of active TikTok accounts in the US were held by female users, compared to only 39% of male users.<\/span><\/span><\/p>\n

Top 3 themes for successful advertising:<\/span><\/span><\/h2>\n
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