{"id":2115,"date":"2022-05-30T14:55:58","date_gmt":"2022-05-30T12:55:58","guid":{"rendered":"https:\/\/markestic.com\/2022\/05\/30\/why-should-you-try-google-display-and-video-360\/"},"modified":"2022-11-25T18:15:17","modified_gmt":"2022-11-25T17:15:17","slug":"why-should-you-try-google-display-and-video-360","status":"publish","type":"post","link":"https:\/\/markestic.com\/en\/why-should-you-try-google-display-and-video-360\/","title":{"rendered":"Why should you try Google Display and Video 360?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||||false|false&#8221; global_module=&#8221;686&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.17.6&#8243; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; 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use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe08c;||divi||400&#8243; icon_color=&#8221;#dddddd&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; _builder_version=&#8221;4.17.6&#8243; _dynamic_attributes=&#8221;title&#8221; header_font=&#8221;Roboto|500|||||||&#8221; header_text_color=&#8221;#f92c8b&#8221; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;20px&#8221; custom_padding=&#8221;|||16px|false|false&#8221; hover_transition_duration=&#8221;0ms&#8221; icon_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImN1c3RvbSIsImN1c3RvbV9kYXRlX2Zvcm1hdCI6IlktbSJ9fQ==@&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe025;||divi||400&#8243; icon_color=&#8221;#dddddd&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; _builder_version=&#8221;4.18.0&#8243; _dynamic_attributes=&#8221;title&#8221; header_font=&#8221;Roboto|500|||||||&#8221; header_text_color=&#8221;#f92c8b&#8221; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;20px&#8221; custom_padding=&#8221;|||16px|false|false&#8221; hover_transition_duration=&#8221;0ms&#8221; icon_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|700|||||||&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;16px&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p id=\"viewer-foo\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>It would be a shame to miss out on the fastest growing online advertising opportunity, wouldn&#8217;t it? iProgrammed advertising spend grew by 27% last year and is forecast to reach $100 billion this year.<\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block1\"><\/div>\n<div id=\"viewer-7pl0r\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _1oG79 WJlzbz roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block2\"><\/div>\n<h2 id=\"viewer-ah3j7\" class=\"eSWI6 _1j-51 _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span><strong>What is a programmatic ad type?<\/strong><\/span><\/span><\/h2>\n<div type=\"h2\" data-hook=\"rcv-block3\"><\/div>\n<blockquote id=\"viewer-e4m7p\" class=\"_3cMZT _3Dd1B YUJc6d _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\">\n<p><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>Programmatic advertising is the technology behind automated media buying, as opposed to the traditional (manual) ways of buying online advertising space.<\/span><\/span><\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<p><span style=\"font-size: 16px;\">Different programmatic algorithms can serve the right ads to the right user in the right place at the right time.<\/span><\/p>\n<\/blockquote>\n<div type=\"blockquote\" data-hook=\"rcv-block5\"><\/div>\n<p id=\"viewer-ek0o\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>Programmed media buying can be divided into three types:<\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block6\"><\/div>\n<ul class=\"public-DraftStyleDefault-ul\">\n<li id=\"viewer-e17d0\" class=\"roLFQS ULPWlI _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size public-DraftStyleDefault-reset _1FoOD _3M0Fe Z63qyL roLFQS NSjbv\">\n<p class=\"_1j-51 _1FoOD _3M0Fe Z63qyL roLFQS\">Real-time bidding (RTB): this is an open marketplace for ad placements, where the price of an ad placement is decided by a real-time auction. This is considered a cost-effective way to buy display advertising.<\/p>\n<\/li>\n<\/ul>\n<div id=\"viewer-579kj\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block8\"><\/div>\n<ul class=\"public-DraftStyleDefault-ul\">\n<li id=\"viewer-c9cvh\" class=\"roLFQS ULPWlI _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size public-DraftStyleDefault-reset _1FoOD _3M0Fe Z63qyL roLFQS NSjbv\">\n<p class=\"_1j-51 _1FoOD _3M0Fe Z63qyL roLFQS\">Private marketplace (PMP): The algorithm works in a similar way to open auctions, but these private marketplaces are invitation-based and only available to selected advertisers.<\/p>\n<\/li>\n<\/ul>\n<div id=\"viewer-94iv8\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block10\"><\/div>\n<ul class=\"public-DraftStyleDefault-ul\">\n<li id=\"viewer-1sf0o\" class=\"roLFQS ULPWlI _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size public-DraftStyleDefault-reset _1FoOD _3M0Fe Z63qyL roLFQS NSjbv\">\n<p class=\"_1j-51 _1FoOD _3M0Fe Z63qyL roLFQS\">Programmatic Direct: If a website owner wants to do a 1-for-1 deal with a media buyer, this is called a Programmatic Direct deal. These ad placements are the most &#8220;premium&#8221;, but also the most expensive.<\/p>\n<\/li>\n<\/ul>\n<div id=\"viewer-dlijh\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _78FBa sk96G9 roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block12\"><\/div>\n<h2 id=\"viewer-59r9b\" class=\"eSWI6 _1j-51 _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span><strong>What is DV360?<\/strong><\/span><\/span><\/h2>\n<div type=\"h2\" data-hook=\"rcv-block13\"><\/div>\n<h2 id=\"viewer-749l6\" class=\"eSWI6 _1j-51 _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/h2>\n<div type=\"empty-line\" data-hook=\"rcv-block14\"><\/div>\n<p id=\"viewer-60qte\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>There are a lot of programmatic advertising agencies offering different ad sets and advertising solutions.<\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block15\"><\/div>\n<p id=\"viewer-fpmdk\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>With Google Display and Video 360, you can access almost all the different programmatic inventory providers and\/or make private deals. DV360 is a platform that brings together most of the programmatic advertising options known today.<\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block16\"><\/div>\n<div id=\"viewer-865bd\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _78FBa sk96G9 roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block17\"><\/div>\n<div id=\"viewer-bi8d3\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _78FBa sk96G9 roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block18\"><\/div>\n<div id=\"viewer-71qk7\" class=\"_2vd5k b6lcWf\">\n<div class=\"_3CWa- sxFoib sxFoib _1GSK2\">\n<div data-hook=\"imageViewer\" class=\"_2kEVY\" role=\"button\" tabindex=\"0\">\n<div class=\"_3WJnn _2i-Gt _2Ybje\" id=\"new-image18\"><wow-image id=\"18e5cb_f807a40d7d8e4a13ad33ed78a729c370~mv2.jpg\" class=\"VqZCHB \" data-image-info=\"{\"containerId\":\"new-image18\",\"displayMode\":\"fill\",\"isLQIP\":true,\"lqipTransition\":\"blur\",\"imageData\":{\"width\":3000,\"height\":1298,\"uri\":\"18e5cb_f807a40d7d8e4a13ad33ed78a729c370~mv2.jpg\",\"name\":\"\",\"displayMode\":\"fill\"}}\" data-bg-effect-name=\"\" data-has-ssr-src=\"\" data-animate-blur=\"\" data-src=\"https:\/\/static.wixstatic.com\/media\/18e5cb_f807a40d7d8e4a13ad33ed78a729c370~mv2.jpg\/v1\/fill\/w_740,h_320,al_c,q_80,usm_0.66_1.00_0.01,enc_auto\/18e5cb_f807a40d7d8e4a13ad33ed78a729c370~mv2.jpg\" data-transitioned=\"\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/static.wixstatic.com\/media\/18e5cb_f807a40d7d8e4a13ad33ed78a729c370~mv2.jpg\/v1\/fill\/w_740%2Ch_320%2Cal_c%2Cq_80%2Cusm_0.66_1.00_0.01%2Cenc_auto\/18e5cb_f807a40d7d8e4a13ad33ed78a729c370~mv2.jpg?w=1080&#038;ssl=1\" alt=\"\" data-pin-url=\"https:\/\/hu.markestic.com\/post\/dv360-benefits-3\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/18e5cb_f807a40d7d8e4a13ad33ed78a729c370~mv2.jpg\/v1\/fit\/w_1000%2Ch_1000%2Cal_c%2Cq_80,enc_auto\/file.jpg\" data-load-done=\"\"><\/wow-image><\/div>\n<div class=\"\"><\/div>\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div type=\"image\" data-hook=\"rcv-block19\"><\/div>\n<div id=\"viewer-7e2nd\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block20\"><\/div>\n<div id=\"viewer-5mg6v\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _78FBa sk96G9 roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block21\"><\/div>\n<h2 id=\"viewer-63f44\" class=\"eSWI6 _1j-51 _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span><strong>Specific targeting<\/strong><\/span><\/span><\/h2>\n<div type=\"h2\" data-hook=\"rcv-block22\"><\/div>\n<h2 id=\"viewer-ej802\" class=\"eSWI6 _1j-51 _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/h2>\n<div type=\"empty-line\" data-hook=\"rcv-block23\"><\/div>\n<p id=\"viewer-frn7a\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>In DV360, you can not only create custom audiences, but also use third-party data providers and connect your data management platforms (such as Adobe, Weborama, Eyeota, etc&#8230;).<\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block24\"><\/div>\n<p id=\"viewer-4v8sd\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>What&#8217;s more, you can mix and match all these audiences to create the perfect audience for your campaigns.<\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block25\"><\/div>\n<div id=\"viewer-bejes\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _78FBa sk96G9 roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block26\"><\/div>\n<h2 id=\"viewer-ag6rc\" class=\"eSWI6 _1j-51 _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span><strong>Unique advertising formats<\/strong><\/span><\/span><\/h2>\n<div type=\"h2\" data-hook=\"rcv-block27\"><\/div>\n<h2 id=\"viewer-7rses\" class=\"eSWI6 _1j-51 _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/h2>\n<div type=\"empty-line\" data-hook=\"rcv-block28\"><\/div>\n<p id=\"viewer-77dr4\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>DV360 offers the possibility to run Display, Video, Audio or even TV ads from one platform. You can also easily create and use special ad formats that are not available elsewhere.  <a data-hook=\"linkViewer\" href=\"https:\/\/www.richmediagallery.com\/formats\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"_3Bkfb _1lsz7\"><u class=\"_3zM-5\">LINK  <\/u><\/a><\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block29\"><\/div>\n<p id=\"viewer-175vj\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>You can create these unique creatives using simple banners, some text and your creativity. \ud83d\ude09<\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block30\"><\/div>\n<div id=\"viewer-6b9g0\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block31\"><\/div>\n<div id=\"viewer-6rea7\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _78FBa sk96G9 roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block32\"><\/div>\n<h2 id=\"viewer-6fdbs\" class=\"eSWI6 _1j-51 _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span><strong>Concluding thoughts<\/strong><\/span><\/span><\/h2>\n<div type=\"h2\" data-hook=\"rcv-block33\"><\/div>\n<h2 id=\"viewer-houo\" class=\"eSWI6 _1j-51 _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/h2>\n<div type=\"empty-line\" data-hook=\"rcv-block34\"><\/div>\n<p id=\"viewer-81ola\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>Google Display and Video 360 offer a wealth of options for advertisers who want to run unique ads to perfectly targeted audiences.<\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block35\"><\/div>\n<p id=\"viewer-cq9ng\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>However, creating the right campaign plan, selecting and setting up the target audience, and then optimising the ads to reach their maximum potential is a complex task.  <\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block36\"><\/div>\n<div id=\"viewer-ckdsn\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block37\"><\/div>\n<p id=\"viewer-1rbok\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>If you have a website where you want to test how programmatic advertising performs, but think it&#8217;s too complicated, we have great news!  <\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block38\"><\/div>\n<div id=\"viewer-bjhom\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block39\"><\/div>\n<p id=\"viewer-9i760\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>Contact us and we&#8217;ll tell you about the potential of your online shop in an informal chat lasting about half an hour.<\/span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.6&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_post_nav prev_text=&#8221;Previous: %title&#8221; next_text=&#8221;Next: %title&#8221; _builder_version=&#8221;4.18.0&#8243; title_font=&#8221;Roboto|700|||||||&#8221; title_text_color=&#8221;#f92c8b&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; title_font_size=&#8221;16px&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; global_module=&#8221;3195&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; header_2_font=&#8221;|600|||||||&#8221; header_2_font_size=&#8221;48px&#8221; header_2_font_size_tablet=&#8221;38px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>What else might interest you&#8230;<\/h2>\n<p>[\/et_pb_text][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;all&#8221; use_manual_excerpt=&#8221;off&#8221; excerpt_length=&#8221;200&#8243; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; _builder_version=&#8221;4.18.0&#8243; header_font=&#8221;|600|||||||&#8221; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;1.3em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; meta_font=&#8221;|600|||||||&#8221; meta_text_color=&#8221;#f92c8b&#8221; meta_font_size=&#8221;13px&#8221; pagination_font_size=&#8221;14px&#8221; header_font_size_tablet=&#8221;15px&#8221; header_font_size_phone=&#8221;14px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;0px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(110,130,208,0.18)&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It would be a shame to miss out on the fastest growing online advertising opportunity, wouldn&#8217;t it? Programmatic ad spend grew by 27% last year.<\/p>\n","protected":false},"author":219950554,"featured_media":2038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1435],"tags":[],"class_list":["post-2115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why should you try Google Display and Video 360? - Markestic<\/title>\n<meta name=\"description\" content=\"It would be a shame to miss out on the fastest growing online advertising opportunity, wouldn&#039;t it? 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