{"id":2124,"date":"2022-02-19T11:16:19","date_gmt":"2022-02-19T10:16:19","guid":{"rendered":"https:\/\/markestic.com\/2022\/02\/19\/what-is-google-css-partner-how-can-you-reduce-your-expenditure\/"},"modified":"2022-11-25T18:16:48","modified_gmt":"2022-11-25T17:16:48","slug":"what-is-google-css-partner-how-can-you-reduce-your-expenditure","status":"publish","type":"post","link":"https:\/\/markestic.com\/en\/what-is-google-css-partner-how-can-you-reduce-your-expenditure\/","title":{"rendered":"What is Google CSS Partner? How can you reduce your expenditure?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||||false|false&#8221; global_module=&#8221;686&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.17.6&#8243; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.17.6&#8243; _dynamic_attributes=&#8221;src&#8221; custom_margin=&#8221;||||false|false&#8221; 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image=&#8221;<a href=\"https:\/\/markestic.com\/wp-content\/uploads\/2022\/07\/markestic-favicon.png&#038;#8221\">https:\/\/markestic.com\/wp-content\/uploads\/2022\/07\/markestic-favicon.png&#038;#8221<\/a>; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;24px&#8221; custom_padding=&#8221;|||10px|false|false&#8221; hover_transition_duration=&#8221;0ms&#8221; border_radii_image=&#8221;on|100px|100px|100px|100px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImV0X2JvZHlfbGF5b3V0X2NhdGVnb3J5In19@&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe08c;||divi||400&#8243; icon_color=&#8221;#dddddd&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; _builder_version=&#8221;4.17.6&#8243; _dynamic_attributes=&#8221;title&#8221; header_font=&#8221;Roboto|500|||||||&#8221; header_text_color=&#8221;#f92c8b&#8221; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;20px&#8221; custom_padding=&#8221;|||16px|false|false&#8221; hover_transition_duration=&#8221;0ms&#8221; icon_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImN1c3RvbSIsImN1c3RvbV9kYXRlX2Zvcm1hdCI6IlktbSJ9fQ==@&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe025;||divi||400&#8243; icon_color=&#8221;#dddddd&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; _builder_version=&#8221;4.18.0&#8243; _dynamic_attributes=&#8221;title&#8221; header_font=&#8221;Roboto|500|||||||&#8221; header_text_color=&#8221;#f92c8b&#8221; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;20px&#8221; custom_padding=&#8221;|||16px|false|false&#8221; hover_transition_duration=&#8221;0ms&#8221; icon_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|700|||||||&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;16px&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 id=\"viewer-foo\" class=\"eSWI6 _1j-51 _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">Could you reduce your online shop&#8217;s advertising spend?<\/span><\/h2>\n<div type=\"h2\" data-hook=\"rcv-block1\"><\/div>\n<div id=\"viewer-me6p\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block2\"><\/div>\n<p id=\"viewer-690c8\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>Although less well known in Hungary, Google Shopping is an<strong> excellent advertising platform<\/strong> for <strong>online shops <\/strong>to reach more customers with their products. In fact, an EU regulation makes it possible to use this service at <strong>a reduced rate<\/strong>. In this article, we&#8217;ll show you what Google Shopping is and how you can advertise your online shop products <strong>20% cheaper<\/strong>!<\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block3\"><\/div>\n<h2 id=\"viewer-ed7gn\" class=\"eSWI6 _1j-51 _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span><strong>What is Google Shopping?  <\/strong><\/span><\/span><\/h2>\n<div type=\"h2\" data-hook=\"rcv-block4\"><\/div>\n<p id=\"viewer-mikv\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>Since the summer of 2019, Google <em>Shopping<\/em> has been available in Hungary, offering e-commerce companies an excellent opportunity to use a new advertising tool. With Google Shopping, consumers at the bottom of the advertising funnel with a specific purchase intent can be targeted very effectively.  <\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block5\"><\/div>\n<div id=\"viewer-7epv7\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block6\"><\/div>\n<p id=\"viewer-a9c99\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>Google Shopping is basically a price comparison site (like \u00c1rG\u00e9p or \u00c1ruKeres\u0151), and there are several similar sites on the Hungarian market. It has the advantage of appearing in Google&#8217;s search interface for search results, and on a separate sub-page (like Maps or Images), and allows users to compare products with images and prices. So, if you search for &#8220;women&#8217;s running shoes&#8221;, you will not only find sites selling women&#8217;s running shoes, but also specific offers &#8211; Shopping&#8217;s advertising interface is usually placed above or next to the search results, in a prominent position.<\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block7\"><\/div>\n<div id=\"viewer-v9d5\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block8\"><\/div>\n<div id=\"viewer-6bqpo\" class=\"_2vd5k b6lcWf\">\n<div class=\"_3CWa- sxFoib sxFoib _3mymk\">\n<div data-hook=\"imageViewer\" class=\"_2kEVY\" role=\"button\" tabindex=\"0\">\n<div class=\"_3WJnn _2Ybje\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-pin-url=\"https:\/\/hu.markestic.com\/post\/mi-az-a-google-css-partner-hogyan-csokkentheted-vele-kiadasaid\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/1497a8_f26d45eab99b47eb934a47d2a832e408~mv2.jpg\/v1\/fit\/w_1000%2Ch_809%2Cal_c%2Cq_80,enc_auto\/file.jpg\" class=\"OzAYt _3xs9_\" src=\"https:\/\/i0.wp.com\/static.wixstatic.com\/media\/1497a8_f26d45eab99b47eb934a47d2a832e408~mv2.jpg\/v1\/fill\/w_740%2Ch_374%2Cal_c%2Cq_90\/1497a8_f26d45eab99b47eb934a47d2a832e408~mv2.webp?resize=1080%2C546&#038;ssl=1\" width=\"1080\" height=\"546\"><\/div>\n<div class=\"\"><\/div>\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div type=\"image\" data-hook=\"rcv-block9\"><\/div>\n<p id=\"viewer-3bkms\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span><em>Google Shopping ads appear prominently in search results.  <\/em><\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block10\"><\/div>\n<div id=\"viewer-7rmti\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block11\"><\/div>\n<p id=\"viewer-efb4q\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>Why is it worthwhile for your online shop to appear on Google Shopping?<\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block12\"><\/div>\n<ul class=\"public-DraftStyleDefault-ul\">\n<li id=\"viewer-djb60\" class=\"roLFQS ULPWlI _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size public-DraftStyleDefault-reset _1FoOD _3M0Fe Z63qyL roLFQS NSjbv\">\n<p class=\"_1j-51 _1FoOD _3M0Fe Z63qyL roLFQS\"><span><strong>Advertisements are prominently featured<\/strong><\/span><\/p>\n<\/li>\n<li id=\"viewer-3fdt6\" class=\"roLFQS ULPWlI _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe Z63qyL roLFQS NSjbv\">\n<p class=\"_1j-51 _1FoOD _3M0Fe Z63qyL roLFQS\"><span><strong>Includes pictures &#8211; users particularly like to see specific pictures of the product.<\/strong><\/span><\/p>\n<\/li>\n<li id=\"viewer-8b4s6\" class=\"roLFQS ULPWlI _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe Z63qyL roLFQS NSjbv\">\n<p class=\"_1j-51 _1FoOD _3M0Fe Z63qyL roLFQS\"><span><strong>Simple to run &#8211; no need to enter search terms like Google Ads, just a product feed from which Google automatically filters the keywords you need.<\/strong><\/span><\/p>\n<\/li>\n<li id=\"viewer-d1ua0\" class=\"roLFQS ULPWlI _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe Z63qyL roLFQS NSjbv\">\n<p class=\"_1j-51 _1FoOD _3M0Fe Z63qyL roLFQS\"><span><strong>Your ads can appear several times at the same time &#8211; for example, if you sell women&#8217;s running shoes and someone searches for women&#8217;s running shoes, they might see most of your products.  <\/strong><\/span><\/p>\n<\/li>\n<\/ul>\n<h2 id=\"viewer-58c2e\" class=\"eSWI6 _1j-51 _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span><strong>&#8230; and what is Google CSS Partner?<\/strong><\/span><\/span><\/h2>\n<div type=\"h2\" data-hook=\"rcv-block17\"><\/div>\n<p id=\"viewer-3luhj\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>So with Shopping, Google has gained a huge advantage over traditional price comparison sites, including the fact that initially only its own partners could appear in Google Shopping ads &#8211; creating a monopoly. But the European Union did not like this monopoly, and as a result of a lengthy process, they imposed the following sanction: Google must allow other price comparison services to appear on its Shopping ad space, at 20% less than they could appear directly on Google &#8211; and they were fined. As a result, the Google CSS (Comparison Shopping Service) Partner Service was created, through which the partners involved make this cost advantage available to businesses.  <\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block18\"><\/div>\n<div id=\"viewer-5epak\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block19\"><\/div>\n<div id=\"viewer-f5gjh\" class=\"_2vd5k b6lcWf\">\n<div class=\"_3CWa- sxFoib sxFoib _3mymk\">\n<div data-hook=\"imageViewer\" class=\"_2kEVY\" role=\"button\" tabindex=\"0\">\n<div class=\"_3WJnn _2Ybje\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-pin-url=\"https:\/\/hu.markestic.com\/post\/mi-az-a-google-css-partner-hogyan-csokkentheted-vele-kiadasaid\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/1497a8_eaf4484f01e0465387cb0e5e3a728abc~mv2.jpg\/v1\/fit\/w_1000%2Ch_1000%2Cal_c%2Cq_80,enc_auto\/file.jpg\" class=\"OzAYt _3xs9_\" src=\"https:\/\/i0.wp.com\/static.wixstatic.com\/media\/1497a8_eaf4484f01e0465387cb0e5e3a728abc~mv2.jpg\/v1\/fill\/w_740%2Ch_493%2Cal_c%2Cq_90\/1497a8_eaf4484f01e0465387cb0e5e3a728abc~mv2.webp?resize=1080%2C720&#038;ssl=1\" width=\"1080\" height=\"720\"><\/div>\n<div class=\"\"><\/div>\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div type=\"image\" data-hook=\"rcv-block20\"><\/div>\n<h2 id=\"viewer-8cpna\" class=\"eSWI6 _1j-51 _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span><strong>How does the Google CSS Partner service work?<\/strong><\/span><\/span><\/h2>\n<div type=\"h2\" data-hook=\"rcv-block21\"><\/div>\n<p id=\"viewer-92u5q\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>One of the key components of Google auctions is the bid price, and the discount applies to that, not a &#8220;coupon&#8221;. This means<\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block22\"><\/div>\n<ul class=\"public-DraftStyleDefault-ul\">\n<li id=\"viewer-c26sb\" class=\"roLFQS ULPWlI _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size public-DraftStyleDefault-reset _1FoOD _3M0Fe Z63qyL roLFQS NSjbv\">\n<p class=\"_1j-51 _1FoOD _3M0Fe Z63qyL roLFQS\">More traffic can be achieved for the same price &#8211; for the same amount of money, the ads will appear in a more prominent position.<\/p>\n<\/li>\n<li id=\"viewer-5qf0o\" class=\"roLFQS ULPWlI _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe Z63qyL roLFQS NSjbv\">\n<p class=\"_1j-51 _1FoOD _3M0Fe Z63qyL roLFQS\">The same turnover can be achieved at a lower price &#8211; same position, cheaper.<\/p>\n<\/li>\n<\/ul>\n<p id=\"viewer-1p7j\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span><em>It is important to note here, however, that the cost advantage only applies if the user clicks on the ad in the search results, not if they click on the &#8220;Shopping&#8221; sub-page &#8211; however, users will spend approximately. 85-90% do not click through.<\/em><\/span><\/span><span style=\"font-size: 14px;\"> <\/span><\/p>\n<div type=\"empty-line\" data-hook=\"rcv-block27\"><\/div>\n<p id=\"viewer-93hf0\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>Video: <a href=\"https:\/\/www.youtube.com\/watch?v=pC7cfJjlTgM&#038;ab_channel=GoogleAds\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=pC7cfJjlTgM&#038;ab_channel=GoogleAds<\/a><\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block28\"><\/div>\n<p id=\"viewer-4sm6r\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span><em>Google&#8217;s presentation of the CSS service.<\/em><\/span><\/span><span style=\"font-size: 14px;\">You see, it&#8217;s as simple as that, and it&#8217;s just a few clicks to set up. But then why isn&#8217;t everyone using it yet?<\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block31\"><\/div>\n<ul class=\"public-DraftStyleDefault-ul\">\n<li id=\"viewer-c80mg\" class=\"roLFQS ULPWlI _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size public-DraftStyleDefault-reset _1FoOD _3M0Fe Z63qyL roLFQS NSjbv\">\n<p class=\"_1j-51 _1FoOD _3M0Fe Z63qyL roLFQS\">Not everyone knows about it yet<\/p>\n<\/li>\n<li id=\"viewer-1t3f2\" class=\"roLFQS ULPWlI _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe Z63qyL roLFQS NSjbv\">\n<p class=\"_1j-51 _1FoOD _3M0Fe Z63qyL roLFQS\">For lower-spending branches, it may not be worth it at the known prices<\/p>\n<\/li>\n<\/ul>\n<div id=\"viewer-4mvhn\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block34\"><\/div>\n<p id=\"viewer-88kkd\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span><strong><em>However, Markestic&#8217;s offer is worthwhile for your webshop even at a monthly advertising cost of 30 000 HUF.<\/em><\/strong><\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block35\"><\/div>\n<div id=\"viewer-5u6ur\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block36\"><\/div>\n<h2 id=\"viewer-b1t7o\" class=\"eSWI6 _1j-51 _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span><strong>When and how will you perceive the advantage?<\/strong><\/span><\/span><\/h2>\n<div type=\"h2\" data-hook=\"rcv-block37\"><\/div>\n<p id=\"viewer-1pke5\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>The changeover is very fast, taking 1-2 days &#8211; for Smart Shopping campaigns it can take 1-2 weeks due to the learning curve of the algorithm.<\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block38\"><\/div>\n<p id=\"viewer-ec408\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>You will notice the change in the improvement of the following advertising indicators:<\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block39\"><\/div>\n<ul class=\"public-DraftStyleDefault-ul\">\n<li id=\"viewer-34lc9\" class=\"roLFQS ULPWlI _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size public-DraftStyleDefault-reset _1FoOD _3M0Fe Z63qyL roLFQS NSjbv\">\n<p class=\"_1j-51 _1FoOD _3M0Fe Z63qyL roLFQS\">Better impression share (impression share)<\/p>\n<\/li>\n<li id=\"viewer-bji8a\" class=\"roLFQS ULPWlI _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe Z63qyL roLFQS NSjbv\">\n<p class=\"_1j-51 _1FoOD _3M0Fe Z63qyL roLFQS\">Better click-through rate (CTR)<\/p>\n<\/li>\n<li id=\"viewer-141el\" class=\"roLFQS ULPWlI _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe Z63qyL roLFQS NSjbv\">\n<p class=\"_1j-51 _1FoOD _3M0Fe Z63qyL roLFQS\">Lower cost per click (CPC)<\/p>\n<\/li>\n<\/ul>\n<div id=\"viewer-99ri0\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block43\"><\/div>\n<p id=\"viewer-crpe0\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span><strong>There is no need for a new Merchan Center.<\/strong><\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block44\"><\/div>\n<p id=\"viewer-dshav\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span><strong>There is no need to replace your current agency.  <\/strong><\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block45\"><\/div>\n<div id=\"viewer-dku67\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block46\"><\/div>\n<p id=\"viewer-dcf2d\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span>So Google Shopping gives your online shop another advertising platform on Google&#8217;s interfaces, which can help you become more competitive with your competitors. And Google CSS Partner can help you reduce your Shopping spend by reaching more people for the same amount of money.<\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block47\"><\/div>\n<div id=\"viewer-bfcob\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<div type=\"empty-line\" data-hook=\"rcv-block48\"><\/div>\n<blockquote>\n<p id=\"viewer-dsds9\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span><strong><em>Markestic has assessed the offers of Hungarian and foreign service providers and partnered with a UK company, so we can offer a great deal for everyone &#8211; from as little as HUF 5000 per month!<\/em><\/strong><\/span><\/span><\/p>\n<div type=\"paragraph\" data-hook=\"rcv-block49\"><\/div>\n<div id=\"viewer-22te0\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span> <\/span><\/span><\/div>\n<\/blockquote>\n<div type=\"empty-line\" data-hook=\"rcv-block50\"><\/div>\n<p id=\"viewer-bkbkm\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\"><span><a data-hook=\"linkViewer\" href=\"https:\/\/hu.markestic.com\/google-css-offer\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"_3Bkfb _1lsz7\"><strong><u class=\"_3zM-5\">What are you waiting for? Contact us and enjoy the cost advantage yourself!<\/u><\/strong><\/a><\/span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.6&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_post_nav prev_text=&#8221;Previous: %title&#8221; next_text=&#8221;Next: %title&#8221; _builder_version=&#8221;4.18.0&#8243; title_font=&#8221;Roboto|700|||||||&#8221; title_text_color=&#8221;#f92c8b&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; title_font_size=&#8221;16px&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; global_module=&#8221;3195&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; header_2_font=&#8221;|600|||||||&#8221; header_2_font_size=&#8221;48px&#8221; header_2_font_size_tablet=&#8221;38px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>What else might interest you&#8230;<\/h2>\n<p>[\/et_pb_text][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;all&#8221; use_manual_excerpt=&#8221;off&#8221; excerpt_length=&#8221;200&#8243; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; _builder_version=&#8221;4.18.0&#8243; header_font=&#8221;|600|||||||&#8221; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;1.3em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; meta_font=&#8221;|600|||||||&#8221; meta_text_color=&#8221;#f92c8b&#8221; meta_font_size=&#8221;13px&#8221; pagination_font_size=&#8221;14px&#8221; header_font_size_tablet=&#8221;15px&#8221; header_font_size_phone=&#8221;14px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;0px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(110,130,208,0.18)&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we&#8217;ll show you what Google Shopping is and how you can advertise your online shop products 20% cheaper!<\/p>\n","protected":false},"author":219950554,"featured_media":2035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1435],"tags":[],"class_list":["post-2124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Google CSS Partner? How can you reduce your expenditure? - Markestic<\/title>\n<meta name=\"description\" content=\"In this article, we&#039;ll show you what Google Shopping is and how you can advertise your online shop products 20% cheaper!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markestic.com\/en\/what-is-google-css-partner-how-can-you-reduce-your-expenditure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Google CSS Partner? 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