{"id":2648,"date":"2021-11-02T09:52:21","date_gmt":"2021-11-02T08:52:21","guid":{"rendered":"https:\/\/markestic.com\/?p=2648"},"modified":"2022-11-02T10:49:47","modified_gmt":"2022-11-02T09:49:47","slug":"markestic-monthly-2021-11","status":"publish","type":"post","link":"https:\/\/markestic.com\/en\/markestic-monthly-2021-11\/","title":{"rendered":"Markestic Monthly | 2021-11"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.17.6&#8243; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@&#8221; 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global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_blurb title=&#8221;The article was written by Markestic&#8221; image=&#8221;<a href=\"https:\/\/markestic.com\/wp-content\/uploads\/2022\/07\/markestic-favicon.png&#038;#8221\">https:\/\/markestic.com\/wp-content\/uploads\/2022\/07\/markestic-favicon.png&#038;#8221<\/a>; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;24px&#8221; custom_padding=&#8221;|||10px|false|false&#8221; hover_transition_duration=&#8221;0ms&#8221; border_radii_image=&#8221;on|100px|100px|100px|100px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImV0X2JvZHlfbGF5b3V0X2NhdGVnb3J5In19@&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe08c;||divi||400&#8243; icon_color=&#8221;#dddddd&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; _builder_version=&#8221;4.17.6&#8243; _dynamic_attributes=&#8221;title&#8221; header_font=&#8221;Roboto|500|||||||&#8221; header_text_color=&#8221;#f92c8b&#8221; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;20px&#8221; custom_padding=&#8221;|||16px|false|false&#8221; hover_transition_duration=&#8221;0ms&#8221; icon_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe025;||divi||400&#8243; icon_color=&#8221;#dddddd&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; _builder_version=&#8221;4.17.6&#8243; _dynamic_attributes=&#8221;title&#8221; header_font=&#8221;Roboto|500|||||||&#8221; header_text_color=&#8221;#f92c8b&#8221; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;20px&#8221; custom_padding=&#8221;|||16px|false|false&#8221; hover_transition_duration=&#8221;0ms&#8221; icon_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;18px&#8221; header_2_font=&#8221;|700|||||||&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Facebook had some big news this week, and they also launched and announced a lot of updates for their platforms. Besides that, most of the Internet giants are gearing up for Christmas and Black Friday, trying to help the advertisers and reach many more customers than ever before. Let\u2019s dive deeper into this months\u2019 findings!<\/h2>\n<p>&nbsp;<\/p>\n<p><em>Every news starts with a short summary with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an additional link for further reference.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#d8d8d8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;1. PINTEREST\u2019S REDESIGN IS INSPIRED BY TIKTOK&#8221; position=&#8221;Tech Crunch&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Pinterest is working hard to keep up with the trends and catch the users attention. In a recent update, they introduced a new look, including a vertical video feed, where users can browse or watch Idea Pins \u2013 with the interaction buttons on the right side, and swiping up and down available, this looks like a Pinterestified TikTok edition. However, Pinterest users have more possibilities to organize their saved pins. They are also introducing \u201cTakes\u201d \u2013 another nod to TikTok and its Duets feature \u2013 with it, creators are able to reply to another Idea Pin, and the response is linked back to the original. It can be extremely useful to DIY projects, recipes, costume ideas, etc., where users can show their own results or variation.<\/span><\/p>\n<p><span><\/span><a href=\"https:\/\/techcrunch.com\/2021\/10\/20\/pinterest-gets-more-tiktok-like-with-a-watch-tab-for-videos-announces-20m-in-creator-rewards\/\"><span>Read more.\u00a0<\/span><\/a><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#d8d8d8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;2. FACEBOOK INTRODUCES META: A SOCIAL TECHNOLOGY COMPANY&#8221; position=&#8221;Meta&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>In a recent announcement, Facebook announced Meta, it\u2019s new name for the parent company owning Facebook, Instagram, Messenger and WhatsApp \u2013 their goal is to create a metaverse that helps people to connect, find communities and grow businesses \u2013 now the Facebook \u201cabout us\u201d page is available at meta.com as well. While the company\u2019s mission and financials doesn\u2019t change, with this move, they put a higher focus on social commerce and showcase their development goals in the future.<\/span><\/p>\n<p><span><\/span><a href=\"https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/\"><span>Read more.\u00a0<\/span><\/a><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#d8d8d8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;3. CHANGES TO PRE-CAMPAIGN ESTIMATES ON FACEBOOK&#8221; position=&#8221;Meta for Business&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>When setting up a new campaign, so far Facebook has tried to come up with an estimate of the possible audience, taking into account the different targeting settings. In order to emphasize that this number is only an estimate, from now on they will showcase a possible range \u2013 e.g. instead of 100,000, it will show 100,000-200,000. This update won\u2019t affect campaign delivery at all.<\/span><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/news\/update-to-our-pre-campaign-estimates\"><span>Read more.\u00a0<\/span><\/a><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#d8d8d8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;4. FACEBOOK CHANGES ITS USER COUNTING METHOD&#8221; position=&#8221;Meta for Business&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>Previously, if a user had an Instagram and a Facebook account with the same email address, but they weren\u2019t connected within the apps, it was still counted as a single user. From now on, only connected accounts will be counted as one \u2013\u00a0 this may cause a sudden unexpected boost in campaign estimates and reach, not accompanied by a growth in CTR.<\/span><\/p>\n<p><span><\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/an-update-on-how-we-count-people-for-ads-planning-and-measurement\"><span>Read more.\u00a0<\/span><\/a><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#d8d8d8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;5. REELS ARE INTRODUCED ON FACEBOOK&#8221; position=&#8221;Meta &#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>Instagram\u2019s TikTok-like vertical content type, Reels has been launched on the Facebook app in the US as well. Reels are short-formed, entertaining vertical video formats, sometimes consisting of audio background. On Facebook, they can appear in the News Feed and Groups as well. The connection between Instagram Reels and Facebook Reels is currently being tested. Reels also provides a library of audio, video effects and tools to make the video more engaging and entertaining.<\/span><span><br \/><\/span><\/p>\n<p><a href=\"https:\/\/about.fb.com\/news\/2021\/09\/launching-reels-on-facebook-us\/\"><span>Read more.<\/span><\/a><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#d8d8d8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;6. FACEBOOK GROUP\u2019S UPDATE FOR CREATING STRONGER COMMUNITIES&#8221; position=&#8221;Search Engine Journal&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>Facebook has launched some updates to Facebook Groups in order to have a stronger community building function: groups will now feature custom emojis, welcome messages, subgroups, community chats, recurring events and many other things! An update is also in progress, where the group admin\u2019s post will be featured like an official announcement posted by the Group, just like a post on a Facebook Page.<\/span><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/new-facebook-groups-features-for-building-strong-communities\/426408\/\"><span>Read more.<\/span><\/a><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#d8d8d8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;7. INSTAGRAM ADDS COLLABORATION &#038; MUSIC ENGAGEMENT TOOLS&#8221; position=&#8221;Social Media Today&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>Instagram has added a collaboration tool for its feed posts and reels \u2013 mostly targeting friends, since from now on, these collaborative posts will appear on both users\u2019 feeds, both of them will have the opportunity to look at likes counts, reach, etc. This is most likely an answer to TikTok\u2019s duet feature (IG Reels also has a \u201cTag a friend\u201d option). In another move to keep up with its biggest competitor, new sound effects have also been introduced on IG Reels.<\/span><\/p>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-adds-collaboration-options-for-feed-posts-and-reels-new-music-en\/608519\/\"><span>Read more.\u00a0<\/span><\/a><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#d8d8d8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;8. INSTAGRAM ADDS MORE DEMOGRAPHIC INSIGHTS FOR BUSINESSES&#8221; position=&#8221;Social Media Today&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>Businesses on Instagram now have more insights about the users that interact with their content \u2013 previously demographics was available only about the followers of a page. Now it\u2019s about every account that you reach \u2013 hence the new sections called Accounts Reached and Accounts Engaged. The summary includes top cities, top countries, top age ranges and gender \u2013 and it shows the followers and non-followers in different colors, making it easier to spot the differences. The Accounts Reached and Accounts Engaged sections feature the same demographic insights.<\/span><\/p>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-adds-collaboration-options-for-feed-posts-and-reels-new-music-en\/608519\/\"><span>Read more.<\/span><\/a><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#d8d8d8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;9. TIKTOK SET TO BECOME THE TOP SOCIAL MEDIA PLATFORM IN 2022&#8243; position=&#8221;The Drum&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>The headline isn\u2019t surprising for anyone who\u2019s been following the news lately: TikTok users spend the most time on the app (compared to other social media platforms), and it was the most downloaded application for months. Though there are still some big giants with more users, TikTok\u2019s steady growth shows that in 2022, it will be the top social media platform.<\/span><\/p>\n<p><a href=\"https:\/\/www.thedrum.com\/news\/2021\/10\/19\/tiktok-set-become-top-social-media-platform-2022-leaving-rivals-its-wake\"><span>Read more.<\/span><\/a><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#d8d8d8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;10. INSTAGRAM TO HOLD LIVE-STREAM SHOPPING SESSIONS FOR THE HOLIDAYS&#8221; position=&#8221;Instagram&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>In the last two months of the year, leading up to the busiest retail season of the year including Black Friday and Christmas, Instagram plans to hold live-streamed shopping events, including many brands and creators \u2013 the streams will include product launches and influencer recommendations. On Fridays in November (5th, 12th, 19th), they will host the #BuyBlack events featuring brands from talented black creators , and in December, on the 5-15th, they will host the Holiday Pop-up LIVE series. Instagram also offers holiday discounts for Instagram: 20% off the first shopping and free delivery.<\/span><\/p>\n<p><span><\/span><a href=\"https:\/\/about.instagram.com\/blog\/announcements\/holiday-shopping-instagram-shopping-2021\"><span>Read more.\u00a0<\/span><\/a><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.6&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_post_nav prev_text=&#8221;Previous: %title&#8221; next_text=&#8221;Next: %title&#8221; _builder_version=&#8221;4.17.4&#8243; title_font=&#8221;Roboto|700|||||||&#8221; title_text_color=&#8221;#f92c8b&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; header_2_font=&#8221;|600|||||||&#8221; header_2_font_size=&#8221;48px&#8221; header_2_font_size_tablet=&#8221;38px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What else might interest you&#8230;<\/h2>\n<p>[\/et_pb_text][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;all&#8221; use_manual_excerpt=&#8221;off&#8221; excerpt_length=&#8221;120&#8243; show_author=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; _builder_version=&#8221;4.17.6&#8243; header_font=&#8221;|600|||||||&#8221; header_font_size=&#8221;14px&#8221; header_line_height=&#8221;1.3em&#8221; body_font=&#8221;||||||||&#8221; meta_font=&#8221;|600|||||||&#8221; meta_text_color=&#8221;#f92c8b&#8221; meta_font_size=&#8221;13px&#8221; pagination_font_size=&#8221;14px&#8221; header_font_size_tablet=&#8221;15px&#8221; header_font_size_phone=&#8221;14px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;0px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(110,130,208,0.18)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok is one of the fastest growing platforms in the world, with a growing reach in terms of both users and advertisers.<\/p>\n","protected":false},"author":219950554,"featured_media":2649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1471],"tags":[],"class_list":["post-2648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markestic-monthly"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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