{"id":2658,"date":"2022-03-15T11:29:11","date_gmt":"2022-03-15T11:29:11","guid":{"rendered":"https:\/\/kb.markestic.com\/?p=2658"},"modified":"2022-11-02T12:11:01","modified_gmt":"2022-11-02T11:11:01","slug":"markestic-monthly-2022-03","status":"publish","type":"post","link":"https:\/\/markestic.com\/en\/markestic-monthly-2022-03\/","title":{"rendered":"Markestic Monthly | 2022-03"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.13.1&#8243; _dynamic_attributes=&#8221;background_image&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.6)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.6)&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@&#8221; custom_padding=&#8221;110px|0px|110px|0px|false|false&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.13.1&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; text_font=&#8221;Montserrat|500||on|||||&#8221; text_text_color=&#8221;#f7f7f7&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;3px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Markestic Monthly<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Montserrat|700||on|||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;||||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;36px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>March 2022\u00a0<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Montserrat|700||on|||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;||||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;|241px||||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;fade&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;13px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>While the world has been turned upside down for some time, one thing remains the same: the digital world is seeing innovations and e-commerce players have the opportunity to try out new tools and features to boost their business. Stay up to date with the latest digital trends!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Fullwidth Image&#8221; _builder_version=&#8221;4.13.1&#8243; background_color=&#8221;rgba(214,214,214,0.61)&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;110px|0px|110px|0px&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;18px&#8221; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Every news starts with a <strong>short summary<\/strong> with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an <strong>additional link for further reference<\/strong>.<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#63b753&#8243; header_2_font_size=&#8221;18px&#8221; custom_margin=&#8221;||14px||false|false&#8221; custom_padding=&#8221;30px|30px|0px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b><span style=\"font-weight: 400;\">Facebook Reels rolls out worldwide along with new creative tools and ads<\/span><\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;rgba(0,0,0,0.52)&#8221; custom_padding=&#8221;0px|30px|30px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><i>Techcrunch<\/i><\/p>\n<p><span style=\"font-weight: 400;\">Instagram had its Reels feature for quite a while now, but Meta released this feature for Facebook as well. This is of course done to combat TikTok\u2019s fast growth. This format was available in the U.S. first and now it is accessible in more than 130 countries globally. Ads between Reels will be available in a few months, they will be full-screen immersive ads, just like in the case of TikTok. <\/span><\/p>\n<p><a href=\"https:\/\/techcrunch.com\/2022\/02\/22\/facebook-reels-rolls-out-worldwide-along-with-new-ads-and-creative-tools\/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAEIu6JM1piS0b2bi4mXuyO9vlHuQNIgF02A5E9JkM4wQSZxypW0--1SqFvTA0dtuG7EhdegvMiWLg4XiU-epO5ok0Kx0dj4ukroGNM4n1qN7nZxOMoFh2iCAXjiVJPOcYfQyM9amxcQtSag34TEZCNhDOITJLtPqMPfCIh-JsGxk\"><span style=\"font-weight: 400;\">Read more<\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#63b753&#8243; header_2_font_size=&#8221;18px&#8221; custom_margin=&#8221;||14px||false|false&#8221; custom_padding=&#8221;30px|30px|0px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b><span style=\"font-weight: 400;\">What\u2019s A Good Google Ads CTR\/CPC\/CPA In 2022?<\/span><\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;rgba(0,0,0,0.52)&#8221; custom_padding=&#8221;0px|30px|30px|30px|false|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em>Search Engine Journal<\/em><\/p>\n<p><span style=\"font-weight: 400;\">A question that bothers all advertisers in the digital space. What are the best numbers I can squeeze out of my budget? Now you have the answer. Here are the benchmarks for 20 industries for CTR, CPC, CVR and CPA. <\/span><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/data-whats-good-ctr-cpa-conversion-rate-adwords-2018\/248947\/#close\"><span style=\"font-weight: 400;\">Read more<\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#63b753&#8243; header_2_font_size=&#8221;18px&#8221; custom_margin=&#8221;||14px||false|false&#8221; custom_padding=&#8221;30px|30px|0px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b><span style=\"font-weight: 400;\">Google Rolls Out Short Titles For Product Ads<\/span><\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;rgba(0,0,0,0.52)&#8221; custom_padding=&#8221;0px|30px|30px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><i><span style=\"font-weight: 400;\">Search Engine Journal<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">A new feature is always interesting. Now Google brought us something new with Merchant Center enabling Short Titles. What are short titles? It is a brief and concise identification of your product. Learn more about the best <\/span><span style=\"font-weight: 400;\">practices, how it differs from regular product titles and more. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.searchenginejournal.com\/google-ads-short-titles\/439433\/#close\">Read more<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#63b753&#8243; header_2_font_size=&#8221;18px&#8221; custom_margin=&#8221;||14px||false|false&#8221; custom_padding=&#8221;30px|30px|0px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b><span style=\"font-weight: 400;\">Google Ads Announces Top 3 Priorities for 2022<\/span><br \/><\/b><\/h2>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;rgba(0,0,0,0.52)&#8221; custom_padding=&#8221;0px|30px|30px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><i><span style=\"font-weight: 400;\">Search Engine Journal<\/span><\/i><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Due to constant changes in the advertising industry, there are things we need to know more about all the time. How much time can we save? How can we accurately measure our audiences? How do privacy settings affect my business? Google has you covered in these areas.<\/span><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-ads-announces-top-3-priorities-for-2022\/438491\/#close\"><span style=\"font-weight: 400;\">Read more<\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#63b753&#8243; header_2_font_size=&#8221;18px&#8221; custom_margin=&#8221;||14px||false|false&#8221; custom_padding=&#8221;30px|30px|0px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b><span style=\"font-weight: 400;\">Performance Max campaigns are the new big thing for Google ads<\/span><\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;rgba(0,0,0,0.52)&#8221; custom_padding=&#8221;0px|30px|0px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><i><span style=\"font-weight: 400;\">Store Growers<\/span><\/i><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why should you care about PMax campaigns? Google announced them in November 2021 and they are going to replace Smart Shopping in September 2022. With them, you can show your ads everywhere, where Google ads can appear. They offer a very quick setup and they are very easy to manage. With it, you can appear in Shopping, Display, YouTube, and Gmail. They do offer some advantages, which you should be aware of. On the other hand, they are a big black box with almost no insight and they tend to cannibalize other types of campaigns.<\/span><\/p>\n<p><a href=\"https:\/\/www.storegrowers.com\/performance-max-campaigns\/\"><span style=\"font-weight: 400;\">Read more<\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#63b753&#8243; header_2_font_size=&#8221;18px&#8221; custom_margin=&#8221;||14px||false|false&#8221; custom_padding=&#8221;30px|30px|0px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong><span style=\"font-weight: 400;\">How to Create Facebook Ad Campaigns With ODAX<\/span><\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;rgba(0,0,0,0.52)&#8221; custom_padding=&#8221;0px|30px|30px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><i>Social Media Examiner<\/i><\/p>\n<p><span style=\"font-weight: 400;\">Meta announced Outcome-Driven Ad Experiences with a fully-fledged release in June 2022. This simplifies the campaign setup, improves ad campaign results, streamlines cross-channel campaigns. If you are advertising on Facebook you want to know more about the outcome-driven objectives for sure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-create-facebook-ad-campaigns-with-odax\/\">Read more<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#63b753&#8243; header_2_font_size=&#8221;18px&#8221; custom_margin=&#8221;||14px||false|false&#8221; custom_padding=&#8221;30px|30px|0px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong><b><span style=\"font-weight: 400;\">16 ad examples for Facebook<\/span><\/b><\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.52)&#8221; custom_padding=&#8221;0px|30px|30px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><i><span style=\"font-weight: 400;\">Word Stream<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking for new and fun ideas for your Facebook ads, that work well, here are 16 ideas for you to ponder upon. 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But this platform can be used the same way when selling something. TikTok has an algorithm that shows people what they want to see. This brings them into a funnel that just repeats itself over and over again. This improves brand loyalty, repeated purchases and greater spending.<\/span><\/p>\n<p><a href=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/infinite-loop-tiktok-retail-path-to-purchase\"><span style=\"font-weight: 400;\">Read more<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#63b753&#8243; header_2_font_size=&#8221;18px&#8221; custom_margin=&#8221;||14px||false|false&#8221; custom_padding=&#8221;30px|30px|0px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">Google Ads Has A New Way To Measure Offline Leads<\/span><br \/><b><\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;rgba(0,0,0,0.52)&#8221; custom_padding=&#8221;0px|30px|30px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><i><span style=\"font-weight: 400;\">Search Engine Journal<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">If your business is relying on leads, then enhanced conversions lead might be very important to you. This way Google can store your converters&#8217; data even if the actual conversion happens offline. Making it much easier to remarket the audience.<\/span><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-ads-enhanced-conversions-leads\/440883\/\"><span style=\"font-weight: 400;\">Read more.\u00a0<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While the world has been turned upside down for some time, one thing remains the same: the digital world is seeing innovations and e-commerce players have the opportunity to try out new tools and features to boost their business. 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