{"id":2681,"date":"2021-01-13T09:44:13","date_gmt":"2021-01-13T09:44:13","guid":{"rendered":"http:\/\/kb.markestic.com\/?p=2256"},"modified":"2022-11-02T11:33:11","modified_gmt":"2022-11-02T10:33:11","slug":"markestic-monthly-2021-01","status":"publish","type":"post","link":"https:\/\/markestic.com\/en\/markestic-monthly-2021-01\/","title":{"rendered":"Markestic Monthly | 2021-01"},"content":{"rendered":"

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Markestic Monthly<\/p>\n

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2021 January<\/h1>\n

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Happy 2021! We hope that you had some time to relax and head into the new year refreshed & full with energy! We\u2019re pretty sure that 2020 won\u2019t be the ideal year for benchmarking (as you couldn\u2019t really compare YoY numbers between 2019-2020), but still, it\u2019s worth a shot to look back and on this past 12 months, sum up all we\u2019ve learned from this whirlwind time, and look forward!<\/span><\/p>\n

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Every news starts with a short summary<\/strong> with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an additional link for further reference<\/strong>.<\/span><\/h2>\n

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1. Interactive Search Results Page Coming to Google<\/b><\/h2>\n

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Search Engine Journal<\/i><\/span><\/p>\n

Google is testing a new feature, in which users are able to have a sneak peek of the images of a website in the search results section. The company is testing the function using a control group in order to have a deeper understanding of user intent and how these images can benefit the user. If this feature is made available to all users, it\u00a0 could have a serious effect on a page\u2019s click through rate.<\/span><\/p>\n


<\/span>Although there hasn\u2019t been any official comment on this feature from Google, <\/span>read more about Search Engine Journal\u2019s report of everything we know so far.\u00a0<\/span><\/a><\/p>\n

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Featured images will appear like this in search results.\u00a0<\/em><\/span><\/p>\n

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2. \u2018Why\u2019 Dominated Google Search in 2020<\/b><\/h2>\n

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Search Engine Journal<\/span><\/i>
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It\u2019s time for another year-end toplist, and Google has published its Search Term report for 2020. In a year like no other, people turned to the tech giant for their everyday questions, with \u2018why?\u2019 questions dominating the report. There\u2019s also a noticeable shift because of staying at home and quarantining, since people started asking lots of \u2018how-to\u2019 questions to help them adapt to the change (e.g . how to cut men\u2019s hair at home or how to make masks, hand sanitizer, etc.), but the US election and the BLM movement also made a serious impact. You can take a look at the <\/span>global report here<\/span><\/a>, and you can also filter by 70 countries individually. <\/span><\/p>\n


<\/span>Read more on Search Engine Journal\u2019s thoughts about the report.<\/span>
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