{"id":2686,"date":"2021-06-15T06:17:04","date_gmt":"2021-06-15T06:17:04","guid":{"rendered":"https:\/\/kb.markestic.com\/?p=2457"},"modified":"2022-11-02T11:46:45","modified_gmt":"2022-11-02T10:46:45","slug":"markestic-monthly-2021-06","status":"publish","type":"post","link":"https:\/\/markestic.com\/en\/markestic-monthly-2021-06\/","title":{"rendered":"Markestic Monthly | 2021-06"},"content":{"rendered":"

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2021 June<\/h1>\n

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In the past month a lot of updates have been announced in the digital world – a lot of exciting features are coming for ecommerce businesses! Both social giants, Google and Facebook have introduced many new features in order to help small and medium businesses navigate in the online world, and also to help users have a seamless customer experience in the digital world – and their trending competitor, TikTok has announced similar updates. Let\u2019s dive into them!<\/span><\/p>\n

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Every news starts with a short summary<\/strong> with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an additional link for further reference<\/strong>.<\/span><\/h2>\n

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1. Google\u2019s upcoming eCommerce updates<\/b><\/h2>\n

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Google The Keyword<\/span><\/i><\/p>\n

Google has been eager to help customers and brands in the digital world with various social commerce updates, and recently they have introduced various upcoming updates. No official date has been announced yet, and we\u2019re not exactly sure that all of these will be available in every country – but maybe it\u2019s just a matter of time. The updates are the following<\/span><\/p>\n

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  1. \n
      \n
    1. \u2018Black owned business\u2019 was an attribute introduced not that long ago, in order to help customers in the decision to buy according to their values – and soon, \u2018women led\u2019 attribute will be also introduced.\u00a0<\/span><\/li>\n
    2. They have implemented AR solutions to help customers with their beauty product-shopping experience online – and soon, they will be able to try on clothes with the help of AR!<\/span><\/li>\n
    3. Loyalty programs and promotion updates are coming to Merchant Center!<\/span><\/li>\n
    4. Businesses will also have the opportunity to highlight all the options a customer can buy from them:: in-store, curbside pickup, pick up lantern and\/or delivery.<\/span><\/span><\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      <\/span>Read the full article to learn more about these updates.<\/a><\/p>\n

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      2. Shopify integration coming to Google! <\/b><\/h2>\n

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      Google The Keyword<\/span><\/i><\/p>\n

      Google has been really eager to give ecommerce businesses new features and updates in the past month! From now on, Shopify merchants will have the possibility to integrate their online shop with Google in just a few clicks – with WooCommerce, GoDaddy and Square solutions coming soon! Besides this, they are eager to help shoppers with their online shopping experience: since taking notes is an important part for most users, Google Photos will now help you with your screenshots, helping you where you can buy that sneaker that caught your eye! Furthermore, in order to reduce cart abandoners, Google Chrome will let users know when they have an open cart on any site when opening a new tab. Loyalty programs (e.g. Sephora) will also be available in Google Shopping as well.<\/span><\/p>\n

      Read more about Google\u2019s updates.\u00a0<\/span><\/a><\/p>\n

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      3. Neighborhoods are coming to Facebook!
      <\/span><\/b><\/h2>\n

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      Facebook<\/span><\/i><\/p>\n

      In the past year, people have become dependent on their local communities – neighbors have been there for each other when they needed to stay home and people have been supporting local businesses during lockdowns.\u00a0<\/span><\/p>\n

      To support this movement, Facebook has introduced Neighborhoods, a new interface on the application, where people can get to know people in their area, share tips on places to eat or go out to – they can even create their own neighborhood profiles with short introductions and local favorites.\u00a0<\/span>For now, it\u2019s only available in Canada.<\/span><\/p>\n

      <\/span>Read more about Neighborhoods.<\/span><\/a><\/p>\n

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      4. Facebook is introducing Live Shopping Fridays <\/b><\/h2>\n

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      Facebook<\/span><\/i>
      <\/span><\/span><\/p>\n

      Until July 16, 8 brands will have the possibility to showcase their products to their followers in a Facebook live – and their followers have the possibility to ask about the products, and even buy them, without leaving the app.\u00a0<\/span><\/p>\n

      Although in-app shopping is currently not available in Hungary, this is yet another endeavor of Facebook to boost their presence in the ecommerce industry – and we\u2019re sure there\u2019s more to come!<\/span><\/p>\n

      <\/span>Read more about Live Shopping Fridays.<\/span><\/a><\/p>\n

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      5. Community Content is Coming to Instagram<\/b><\/h2>\n

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      Business of Apps<\/span><\/i>
      <\/span><\/span><\/p>\n

      User generated content, being a very strong social proof, is at the core of many companies\u2019 marketing strategy. From now on, it will be easier to highlight these – the feature lets business profiles post content created by fans onto their product pages. This is a great way to show off good feedback and to verify the business and product itself. This feature is available in the US and the UK only.<\/span><\/p>\n

      Read more about Instagram\u2019s update.<\/span><\/a><\/p>\n

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      6. Giving people more control on Facebook and Instagram
      <\/span><\/b><\/h2>\n

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      Facebook <\/span>
      <\/span><\/span><\/p>\n

      Hiding the like counts on Facebook and Instagram have been a long term goal for Facebook, and they have started testing this feature for various users. In a recent announcement, while this feature was beneficial for some, it was annoying for others – since they don\u2019t have a feeling of what\u2019s trending and popular. Therefore the social giant has decided to give its users the choice whether they\u2019d like to see likes or don\u2019t – they can have this option for all the posts in their feed, and separately for their own (whether others see like counts or don\u2019t) and can turn it on and off anytime they want. These updates will be coming to Facebook really soon as well.<\/span><\/p>\n

      Read more on how users can hide like counts.\u00a0<\/span><\/a><\/p>\n

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      7. TikTok is \u2018pulling a Facebook\u2019<\/b><\/h2>\n

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      The Verge<\/span><\/i><\/p>\n

      Facebook rolled out its in-app shopping feature just a year ago, and TikTok is reportedly testing out similar features in various European countries. TikTok has made some ecommerce-friendly moves previously (like its integration with Shopify), however, this move is very similar to how Facebook has integrated Shopping into Instagram. TikTok\u2019s content type may fit perfectly with a shopping feature, and it’s very young user base might be a perfect target audience for this type of feature.<\/span><\/p>\n

      <\/span>Read more about what we know so far about TikTok\u2019s shopping test. <\/span><\/a><\/p>\n

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      8. Google\u2019s updates this month:<\/b><\/h2>\n

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        1. Performance Max campaigns<\/b>
          <\/span><\/a>Google is introducing and testing its brand new campaign type, Performance Max. \u201c It’s designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google’s channels\u2013YouTube, Display, Search, Discover, Gmail, and Maps.\u201d All it needs is your specific marketing goals (e.g. CPA, ROAs) and then its uses Google\u2019s automation technologies to maximize return.<\/span><\/li>\n
        2. Image extensions are coming to Google Search Ads<\/b>
          <\/span><\/a>From now on, advertisers will be able to add keyword-relevant creatives to their search ads in order to drive performance and catch the eye of the users. Creatives have to follow strict requirements in order to be eligible – check out the link to learn more about it.\u00a0<\/span><\/li>\n
        3. Introducing Customer Match<\/b>
          <\/b><\/a>Customer Match lets you use both your online and offline data to reach and re-engage previous customers or visitors. It\u2019s available across t Search, Shopping, Gmail, YouTube and Discover in order to maximize conversion. With the help of Customer Match, you will be able to maximize bids according to how much you know about the certain customer.\u00a0<\/span><\/li>\n<\/ol>\n<\/ol>\n