{"id":2691,"date":"2021-12-14T14:37:36","date_gmt":"2021-12-14T14:37:36","guid":{"rendered":"https:\/\/kb.markestic.com\/?p=2601"},"modified":"2022-11-02T11:58:03","modified_gmt":"2022-11-02T10:58:03","slug":"markestic-monthly-2021-12","status":"publish","type":"post","link":"https:\/\/markestic.com\/en\/markestic-monthly-2021-12\/","title":{"rendered":"Markestic Monthly | 2021-12"},"content":{"rendered":"

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2021 DECEMBER<\/h1>\n

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Happy December! It\u2019s been a hectic year, but luckily, social giants have some news & updates for the last few days. We can see that their biggest news have been already introduced for Black Friday, but it\u2019s safe to say, we won\u2019t be bored in the last month either. Let\u2019s dive into them!<\/span><\/p>\n

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Every news starts with a short summary<\/strong> with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an additional link for further reference<\/strong>.<\/span><\/h2>\n

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1. Facebook(Meta) ordered to sell GIPHY<\/b><\/h2>\n

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EMarketer<\/span><\/i><\/p>\n

\u00a0The UK\u2019s Competition and Markets Authority ordered Facebook\u2019s parent company Meta to sell its GIF search engine GIPHY. The service has been used on various platforms including Messenger, WhatsApp and Instagram. The reason for the order is that by the acquisition Facebook reduces competition between social platforms. This move can be important because it is the first time regulators are ordering a social company to sell one of its acquisitions.<\/span><\/p>\n

<\/span>Read more. <\/span><\/a><\/p>\n

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2. Microsoft Edge is making Buy Now, Pay Later option the default
<\/span><\/b><\/h2>\n

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9to5 Google<\/span><\/i><\/p>\n

Microsoft has introduced a third-party feature called \u201cZip\u201d that enables users to pay payments between $35 and $1,000 in 4 installments, interest-fee, only with a $1 fee added for each payment. Now, they made it the default in the browser, and it\u2019s really hard to turn it off – that\u2019s why users and merchants don\u2019t like this option. Microsoft is dedicated to turn it into the \u201cbest browser for shopping\u201d, however, since users are quite unhappy with recent updates, we\u2019re yet to see their reaction.<\/span><\/p>\n

Read more. <\/a><\/p>\n

    <\/ol>\n

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    3. Now users can use disappearing messages by default on WhatsApp
    <\/span><\/b><\/h2>\n

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    Meta for Business<\/span><\/i><\/p>\n

    WhatsApp definitely has a growing popularity in some countries as users appreciate its respect towards privacy – and that\u2019s why WhatsApp also tries to help businesses to make it easier for them to reach their customers on the platform. In a new update, WhatsApp makes another move to support users privacy – after introducing disappearing messages (and pictures) earlier this year, now they made it one of the default settings. Users can now turn on disappearing messages (after 24 hours, a week, 90 days) as a default in all of their 1-on-1 messages.<\/span>
    <\/span><\/p>\n

    Read more. <\/a><\/span><\/p>\n

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    4. #TikTokMadeMeBuyIt: TikTok\u2019s holiday gift guide
    <\/b><\/h2>\n

    <\/b><\/p>\n

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    TikTok for Business<\/span><\/i>
    <\/span><\/p>\n

    After generating a huge boom in early 2020, TikTok tried to improve its platform in 2021, mainly its monetization strategy. While for ecommerce businesses, Facebook offers a smoother experience (e.g. Instagram Shops), TikTok tries to keep up with the pace, and since not just trends get popular on the platform but also products can be advertised very efficiently, they introduced the #TikTokMadeMeBuyIt, a collection of the most popular products from the platform. It\u2019s available under <\/span>http:\/\/tiktokgiftguide.com\/<\/span><\/a>.<\/span><\/p>\n

    Read more.<\/a>\u00a0
    <\/span><\/p>\n

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    5. Spotify testing with a vertical Discover feed
    <\/b><\/h2>\n

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    The Verge<\/span><\/i>
    <\/span><\/p>\n

    As TikTok\u2019s popularity and engagement hours soar, other platforms are experimenting with similar features. We could see it on Instagram and Facebook, and now lately Spotify has been testing a Discover feed – where users can listen to new music in a vertical feed, swiping up and down amongst them. Although Spotify hasn\u2019t commented further, they agreed that they\u2019re running several tests – the feature has been spotted on an iOS Beta application. It\u2019s also worth noting that Netflix has been testing a similar feature this year as well.<\/span><\/p>\n

    <\/span>Read more.\u00a0<\/span><\/a><\/p>\n

     <\/p>\n

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    6. Live Shopping is introduced on Twitter<\/b>
    <\/span><\/strong><\/h2>\n

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    Twitter Blog<\/i><\/p>\n

    Instagram has been experimenting with interactive Live Shopping sessions since earlier this year, and now in preparation for the holiday season, Twitter introduced its own version of the feature. In a livestream, users have the option to check out the shoppable banner and shop tab on the live event\u2019s page, toggle between the \u201clatest\u201d and \u201cshop\u201d tabs to not miss a single thing and be a part of the conversation while looking at products, and also Continue to watch the livestream on the merchant\u2019s website within an in-app browser, so they don\u2019t miss a thing while making a purchase. They kicked off the very first Twitter Live Shopping event in a collaboration with Walmart on Cyber Monday with special guest star Jason Derulo, a nice boost for the holiday season.<\/span><\/p>\n

    Read more. <\/a><\/span> <\/span><\/a><\/p>\n