{"id":2694,"date":"2022-05-12T14:12:47","date_gmt":"2022-05-12T14:12:47","guid":{"rendered":"https:\/\/kb.markestic.com\/?p=2685"},"modified":"2022-11-02T12:14:10","modified_gmt":"2022-11-02T11:14:10","slug":"markestic-monthly-2022-05","status":"publish","type":"post","link":"https:\/\/markestic.com\/en\/markestic-monthly-2022-05\/","title":{"rendered":"Markestic Monthly | 2022-05"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.13.1&#8243; _dynamic_attributes=&#8221;background_image&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.6)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.6)&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@&#8221; custom_padding=&#8221;110px|0px|110px|0px|false|false&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.13.1&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.13.1&#8243; text_font=&#8221;Montserrat|500||on|||||&#8221; text_text_color=&#8221;#f7f7f7&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;3px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Markestic Monthly<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Montserrat|700||on|||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;||||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;36px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>May 2022<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Montserrat|700||on|||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;||||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;|241px||||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;fade&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;13px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The weather is sunny and summer is just around the corner. Let\u2019s see what news we have for this month.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Fullwidth Image&#8221; _builder_version=&#8221;4.13.1&#8243; background_color=&#8221;rgba(214,214,214,0.61)&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;110px|0px|110px|0px&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;18px&#8221; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Every news starts with a <strong>short summary<\/strong> with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an <strong>additional link for further reference<\/strong>.<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#63b753&#8243; header_2_font_size=&#8221;18px&#8221; custom_margin=&#8221;||14px||false|false&#8221; custom_padding=&#8221;30px|30px|0px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><a href=\"https:\/\/www.searchenginejournal.com\/advanced-adwords-audience-targeting-tactics\/232711\/\"><span style=\"font-weight: 400;\">4 Smart Tactics For Advanced Google Ads Audience Targeting<\/span><\/a><\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;rgba(0,0,0,0.52)&#8221; custom_padding=&#8221;0px|30px|30px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em>Search Engine journal<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Read about 4 techniques to improve your ROAS with Google Display ads. The 4 techniques are using remarketing lists for search ads, combining social audiences with RLSAs, using custom affinity audiences and combining in-market segments with remarketing.<\/span><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/advanced-adwords-audience-targeting-tactics\/232711\/\"><span style=\"font-weight: 400;\">Read more<\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#63b753&#8243; header_2_font_size=&#8221;18px&#8221; custom_margin=&#8221;||14px||false|false&#8221; custom_padding=&#8221;30px|30px|0px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><a href=\"https:\/\/www.blog.google\/products\/ads-commerce\/new-features-performance-max\/\"><span style=\"font-weight: 400;\">New features to grow your business with Performance Max<\/span><\/a><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;rgba(0,0,0,0.52)&#8221; custom_padding=&#8221;0px|30px|30px|30px|false|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em>Google Ads&amp;Commerce Blog<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Google is always improving their products. Performance max seems to be in the spotlight right now for Google. They are rolling out new features, like focusing your campaigns on new customers only, providing guidance with new insights or helping you upgrade your smart shopping campaigns with 1 click into performance max campaigns.<\/span><\/p>\n<p><a href=\"https:\/\/www.blog.google\/products\/ads-commerce\/new-features-performance-max\/\"><span style=\"font-weight: 400;\">Read more<\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#63b753&#8243; header_2_font_size=&#8221;18px&#8221; custom_margin=&#8221;||14px||false|false&#8221; custom_padding=&#8221;30px|30px|0px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><a href=\"https:\/\/www-seroundtable-com.cdn.ampproject.org\/v\/s\/www.seroundtable.com\/amp\/google-ads-rolls-out-new-create-ad-user-interface-33349.html?amp_js_v=a6&amp;amp_gsa=1&amp;usqp=mq331AQIKAGwASCAAgM%3D#aoh=16516462972327&amp;csi=0&amp;referrer=https%3A%2F%2Fwww.google.com&amp;amp_tf=From%20%251%24s&amp;ampshare=https%3A%2F%2Fwww.seroundtable.com%2Fgoogle-ads-rolls-out-new-create-ad-user-interface-33349.html\"><span style=\"font-weight: 400;\">Google Ads Rolls Out Updated Create Ad User Interface<\/span><\/a><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;rgba(0,0,0,0.52)&#8221; custom_padding=&#8221;0px|30px|30px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><i><span style=\"font-weight: 400;\">Search Engine Roundtable<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve used Google ads recently you might have noticed that there have been some changes in the UI. Click the link to view what changed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www-seroundtable-com.cdn.ampproject.org\/v\/s\/www.seroundtable.com\/amp\/google-ads-rolls-out-new-create-ad-user-interface-33349.html?amp_js_v=a6&amp;amp_gsa=1&amp;usqp=mq331AQIKAGwASCAAgM%3D#aoh=16516462972327&amp;csi=0&amp;referrer=https%3A%2F%2Fwww.google.com&amp;amp_tf=From%20%251%24s&amp;ampshare=https%3A%2F%2Fwww.seroundtable.com%2Fgoogle-ads-rolls-out-new-create-ad-user-interface-33349.html\">Read more<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#63b753&#8243; header_2_font_size=&#8221;18px&#8221; custom_margin=&#8221;||14px||false|false&#8221; custom_padding=&#8221;30px|30px|0px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><a href=\"https:\/\/searchengineland.com\/google-ads-reporting-issues-with-apis-and-ads-scripts-384903\"><span style=\"font-weight: 400;\">Google Ads reporting issues with APIs and Ads Scripts<\/span><\/a><\/h2>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;rgba(0,0,0,0.52)&#8221; custom_padding=&#8221;0px|30px|30px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><i><span style=\"font-weight: 400;\">Search Engline Land<\/span><\/i><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">In April there was a bug which impacted the reporting systems related to Google. If you might be affected, check the April 25-26 period.<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-ads-reporting-issues-with-apis-and-ads-scripts-384903\"><span style=\"font-weight: 400;\">Read more<\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#63b753&#8243; header_2_font_size=&#8221;18px&#8221; custom_margin=&#8221;||14px||false|false&#8221; custom_padding=&#8221;30px|30px|0px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><a href=\"https:\/\/www-seroundtable-com.cdn.ampproject.org\/v\/s\/www.seroundtable.com\/amp\/google-ads-customer-match-lists-33365.html?amp_js_v=a6&amp;amp_gsa=1&amp;usqp=mq331AQIKAGwASCAAgM%3D#aoh=16520749917558&amp;csi=0&amp;referrer=https%3A%2F%2Fwww.google.com&amp;amp_tf=From%20%251%24s&amp;ampshare=https%3A%2F%2Fwww.seroundtable.com%2Fgoogle-ads-customer-match-lists-33365.html\"><span style=\"font-weight: 400;\">Google Ads Customer Match Lists Will Work With Smart Bidding &amp; Optimized Targeting<\/span><\/a><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;rgba(0,0,0,0.52)&#8221; custom_padding=&#8221;0px|30px|0px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><i><span style=\"font-weight: 400;\">Search Engine Roundtable<\/span><\/i><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google released their timeline for 2022 regarding the changes to be made. This means slowly they will release the possibility to use smart bidding and optimized targeting with different types of campaigns.<\/span><\/p>\n<p><a href=\"https:\/\/www-seroundtable-com.cdn.ampproject.org\/v\/s\/www.seroundtable.com\/amp\/google-ads-customer-match-lists-33365.html?amp_js_v=a6&amp;amp_gsa=1&amp;usqp=mq331AQIKAGwASCAAgM%3D#aoh=16520749917558&amp;csi=0&amp;referrer=https%3A%2F%2Fwww.google.com&amp;amp_tf=From%20%251%24s&amp;ampshare=https%3A%2F%2Fwww.seroundtable.com%2Fgoogle-ads-customer-match-lists-33365.html\"><span style=\"font-weight: 400;\">Read more<\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#63b753&#8243; header_2_font_size=&#8221;18px&#8221; custom_margin=&#8221;||14px||false|false&#8221; custom_padding=&#8221;30px|30px|0px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><a href=\"https:\/\/www.searchenginejournal.com\/iab-newfronts-tiktok-meta-news\/448780\/\"><span style=\"font-weight: 400;\">Here\u2019s What We Learned From TikTok, Meta, Snap &amp; Twitter At IAB NewFronts<\/span><\/a><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;rgba(0,0,0,0.52)&#8221; custom_padding=&#8221;0px|30px|30px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><i>Search Engine Journal<\/i><\/p>\n<p><span style=\"font-weight: 400;\">Days 2 and 3 of the 2022 IAB NewFronts featured announcements from TikTok, Meta, Snapchat, and Twitter. TikTok introduced TikTok Pulse, a new contextual advertising option that enables advertisers to place their brand next to the top content in the For You Feed. There are more to the stories so read more in the article.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.searchenginejournal.com\/iab-newfronts-tiktok-meta-news\/448780\/\">Read more<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#63b753&#8243; header_2_font_size=&#8221;18px&#8221; custom_margin=&#8221;||14px||false|false&#8221; custom_padding=&#8221;30px|30px|0px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><a href=\"https:\/\/www.searchenginejournal.com\/google-shares-sneak-peek-at-new-advertising-features\/449222\/\"><span style=\"font-weight: 400;\">Google Shares Sneak Peek At New Advertising Features<\/span><\/a><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.52)&#8221; custom_padding=&#8221;0px|30px|30px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><i><span style=\"font-weight: 400;\">Search Engine Journal<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Improvements To Responsive Display Ads with Machine Learning comes in the form of image uncropping and more. 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Performance max seems to be doing very well. <\/span><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/performance-max-campaigns-driving-growth-in-google-ads-revenue\/448299\/#close\"><span style=\"font-weight: 400;\">Read more<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#63b753&#8243; header_2_font_size=&#8221;18px&#8221; custom_margin=&#8221;||14px||false|false&#8221; custom_padding=&#8221;30px|30px|0px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><a href=\"https:\/\/www.searchenginejournal.com\/google-on-performance-max\/446049\/\"><span style=\"font-weight: 400;\">Performance Max: 7 PPC Community &amp; Google Team Insights<\/span><\/a><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.52)&#8221; custom_padding=&#8221;0px|30px|30px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><i><span style=\"font-weight: 400;\">Search Engine Journal<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">In this article, you\u2019ll learn more about the upcoming changes to performance max and smart shopping campaigns and more. This information comes straight from Google professionals.<\/span><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-on-performance-max\/446049\/\"><span style=\"font-weight: 400;\">Read more<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#63b753&#8243; header_2_font_size=&#8221;18px&#8221; custom_margin=&#8221;||14px||false|false&#8221; custom_padding=&#8221;30px|30px|0px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><a href=\"https:\/\/searchengineland.com\/new-google-my-ad-center-experience-385061\"><span style=\"font-weight: 400;\">Google\u2019s My Ad Center lets users control their ad experience, follow brands<\/span><\/a><br \/><b><\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;rgba(0,0,0,0.52)&#8221; custom_padding=&#8221;0px|30px|30px|30px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><i><span style=\"font-weight: 400;\">Search Engine Land<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">A new privacy tool from Google will allow users to follow brands they love and opt-out of sensitive ad categories. If adopted by consumers, the My AdCenter solution should help to feed Google\u2019s ad serving intelligence while making the user experience better on Google Properties including YouTube, Discover and Search.<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/new-google-my-ad-center-experience-385061\"><span style=\"font-weight: 400;\">Read more.\u00a0<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The weather is sunny and summer is just around the corner. 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