[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.13.1″ _dynamic_attributes=”background_image” use_background_color_gradient=”on” background_color_gradient_start=”rgba(0,0,0,0.6)” background_color_gradient_end=”rgba(0,0,0,0.6)” background_color_gradient_overlays_image=”on” background_image=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” custom_padding=”110px|0px|110px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row admin_label=”Row” _builder_version=”4.13.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.13.1″ text_font=”Montserrat|500||on|||||” text_text_color=”#f7f7f7″ text_font_size=”16px” text_letter_spacing=”3px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n
Markestic Monthly<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.13.1″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#ffffff” header_font_size=”60px” header_line_height=”1.3em” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_tablet=”” header_font_size_phone=”36px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.13.1″ text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”19px” text_line_height=”1.8em” header_font=”Montserrat|700||on|||||” header_text_color=”#ffffff” header_font_size=”60px” header_line_height=”1.3em” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|241px||||” custom_margin_tablet=”” custom_margin_phone=”|0px|||false|false” custom_margin_last_edited=”on|phone” animation_style=”fade” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
Half of the summer had gone by already. Let\u2019s see what the PPC world had to change in this timeframe. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fullwidth Image” _builder_version=”4.13.1″ background_color=”rgba(214,214,214,0.61)” background_enable_image=”off” custom_padding=”110px|0px|110px|0px” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row admin_label=”Row” _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.6.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.13.1″ _module_preset=”default” header_2_font=”||||||||” header_2_font_size=”18px” background_color=”#ffffff” custom_padding=”30px|30px|30px|30px|true|true” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” admin_label=”Row” _builder_version=”4.6.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_color=”#ffffff” box_shadow_style=”preset5″ global_colors_info=”{}”][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” header_2_font=”|||on|||||” header_2_text_color=”#63b753″ header_2_font_size=”18px” custom_margin=”||14px||false|false” custom_padding=”30px|30px|0px|30px|false|true” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.13.1″ _module_preset=”default” text_text_color=”rgba(0,0,0,0.52)” custom_padding=”0px|30px|30px|30px|false|true” global_colors_info=”{}”]<\/p>\n WordStream<\/em><\/p>\n Google is trying really hard to make us \u201cupgrade\u201d our keywords to broad match. But does it really worth it? Why not just use Phrase and Exact match keywords instead? In this article, you\u2019ll learn more about changing your keywords to Broad match and enhancing your results. <\/span><\/p>\n Read more<\/span><\/a><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_color=”#ffffff” box_shadow_style=”preset5″ global_colors_info=”{}”][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” header_2_font=”|||on|||||” header_2_text_color=”#63b753″ header_2_font_size=”18px” custom_margin=”||14px||false|false” custom_padding=”30px|30px|0px|30px|false|true” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” text_text_color=”rgba(0,0,0,0.52)” custom_padding=”0px|30px|30px|30px|false|true” locked=”off” global_colors_info=”{}”]<\/p>\n Search Engine Land<\/em><\/p>\n The new insights could be helpful when it comes to ensuring advertisers don\u2019t violate ad policies, and giving helpful visibility into ad strength. But advertisers should be aware that these are insights, and not all suggestions will be required fixes.<\/span><\/p>\n Read more<\/span><\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.6.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_color=”#ffffff” box_shadow_style=”preset5″ global_colors_info=”{}”][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” header_2_font=”|||on|||||” header_2_text_color=”#63b753″ header_2_font_size=”18px” custom_margin=”||14px||false|false” custom_padding=”30px|30px|0px|30px|false|true” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” text_text_color=”rgba(0,0,0,0.52)” custom_padding=”0px|30px|30px|30px|false|true” global_colors_info=”{}”]<\/p>\n Search Engine Land<\/span><\/i><\/p>\n This new Google Ads Editor update was huge. A new UI for the Overview page greets you as soon as you launch the program. There are now table header recommendations, primary display status, recommendations, final URL expansion, and more. <\/span><\/p>\n Read more<\/a><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_color=”#ffffff” box_shadow_style=”preset5″ global_colors_info=”{}”][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” header_2_font=”|||on|||||” header_2_text_color=”#63b753″ header_2_font_size=”18px” custom_margin=”||14px||false|false” custom_padding=”30px|30px|0px|30px|false|true” global_colors_info=”{}”]<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” text_text_color=”rgba(0,0,0,0.52)” custom_padding=”0px|30px|30px|30px|false|true” global_colors_info=”{}”]<\/p>\n Social Media Today<\/span><\/i> TikTok has been gaining ground quickly since its release. Now we see that small- and medium-sized businesses are going there for their online needs. More and more businesses are opening up to TikTok as it provides organic reach besides the usual paid approach.<\/span><\/p>\n Read more<\/span><\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.6.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_color=”#ffffff” box_shadow_style=”preset5″ global_colors_info=”{}”][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” header_2_font=”|||on|||||” header_2_text_color=”#63b753″ header_2_font_size=”18px” custom_margin=”||14px||false|false” custom_padding=”30px|30px|0px|30px|false|true” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” text_text_color=”rgba(0,0,0,0.52)” custom_padding=”0px|30px|0px|30px|false|true” global_colors_info=”{}”]<\/p>\n Politico<\/span><\/i> Some not-so-good news this month is that due to some Irish regulations we might see some Facebook shutdowns. This also includes Instagram. The Irish are restricting Meta from sending European user data to the US. This might cause Facebook and Instagram to shut down for unforeseen lengths. <\/span><\/p>\n Read more<\/span><\/a><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_color=”#ffffff” box_shadow_style=”preset5″ global_colors_info=”{}”][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” header_2_font=”|||on|||||” header_2_text_color=”#63b753″ header_2_font_size=”18px” custom_margin=”||14px||false|false” custom_padding=”30px|30px|0px|30px|false|true” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” text_text_color=”rgba(0,0,0,0.52)” custom_padding=”0px|30px|30px|30px|false|true” global_colors_info=”{}”]<\/p>\n Social Media Today<\/i><\/p>\n A feature that was unavailable for a while became available for TikTok advertisers. The Attribution manager tool enables advertisers to set the desired attribution windows for their campaigns.<\/span><\/p>\n Read more<\/a><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.6.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_color=”#ffffff” box_shadow_style=”preset5″ global_colors_info=”{}”][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” header_2_font=”|||on|||||” header_2_text_color=”#63b753″ header_2_font_size=”18px” custom_margin=”||14px||false|false” custom_padding=”30px|30px|0px|30px|false|true” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”rgba(0,0,0,0.52)” custom_padding=”0px|30px|30px|30px|false|true” global_colors_info=”{}”]<\/p>\n Search Engine Journal<\/span><\/i><\/p>\n In this article, there are 6 best practices to improve your remarketing campaigns. These tips might help you build a successful remarketing campaign in the future. From scaling to budgeting with regards to cookies.\u00a0<\/span><\/p>\n Read more<\/span><\/a><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_color=”#ffffff” box_shadow_style=”preset5″ global_colors_info=”{}”][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” header_2_font=”|||on|||||” header_2_text_color=”#63b753″ header_2_font_size=”18px” custom_margin=”||14px||false|false” custom_padding=”30px|30px|0px|30px|false|true” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” text_text_color=”rgba(0,0,0,0.52)” custom_padding=”0px|30px|30px|30px|false|true” global_colors_info=”{}”]<\/p>\n Search Engine Land<\/span><\/i><\/p>\n Third-party cookies are soon going to be a thing of the past. Now is the time to prepare for a First-party data-based future. You only have one year to prepare for a complete change in analytics systems. Frankly, that\u2019s not a lot of time. <\/span><\/p>\n Read more<\/span><\/a><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.6.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_color=”#ffffff” box_shadow_style=”preset5″ global_colors_info=”{}”][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” header_2_font=”|||on|||||” header_2_text_color=”#63b753″ header_2_font_size=”18px” custom_margin=”||14px||false|false” custom_padding=”30px|30px|0px|30px|false|true” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”rgba(0,0,0,0.52)” custom_padding=”0px|30px|30px|30px|false|true” global_colors_info=”{}”]<\/p>\n Search Engine Land<\/span><\/i><\/p>\n SEO and PPC are closely related yet can not always work together easily and effectively. In this article, you will learn about 5 ways to improve the cohesion between the two. <\/span><\/p>\n Read more<\/span><\/a><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_color=”#ffffff” box_shadow_style=”preset5″ global_colors_info=”{}”][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” header_2_font=”|||on|||||” header_2_text_color=”#63b753″ header_2_font_size=”18px” custom_margin=”||14px||false|false” custom_padding=”30px|30px|0px|30px|false|true” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” text_text_color=”rgba(0,0,0,0.52)” custom_padding=”0px|30px|30px|30px|false|true” global_colors_info=”{}”]<\/p>\nEvery news starts with a short summary<\/strong> with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an additional link for further reference<\/strong>.<\/span><\/h2>\n
Should You Really \u201cUpgrade\u201d to Broad Match + Smart Bidding in Google Ads?<\/span><\/a><\/h2>\n
Google launches diagnostic insights for Performance Max campaigns<\/span><\/a><\/h2>\n
Google releases Ads Editor version 2.1 with 13 new features<\/span><\/a><\/h2>\n
New Report Highlights TikTok\u2019s Rising Value as a Promotional Option for SMBs<\/span><\/a><\/h2>\n
<\/span><\/p>\nEurope faces Facebook blackout<\/span><\/a><\/h2>\n
<\/span><\/p>\nTikTok Launches New \u2018Attribution Manager\u2019 to Provide More Ad Performance Tracking Capacity<\/a><\/h2>\n
Avoid These Top 6 Remarketing Campaign Mistakes<\/span><\/a><\/h2>\n
How to build a framework for PPC measurement in 2023<\/span><\/a>
<\/b><\/h2>\n5 ways to get PPC and SEO working together<\/span><\/a><\/h2>\n
How to find the balance between creativity and automation in PPC<\/span><\/a>
<\/b><\/h2>\n