{"id":2748,"date":"2022-10-13T18:02:54","date_gmt":"2022-10-13T18:02:54","guid":{"rendered":"https:\/\/kb.markestic.com\/?p=2748"},"modified":"2022-11-02T12:23:01","modified_gmt":"2022-11-02T11:23:01","slug":"markestic-monthly-2022-10","status":"publish","type":"post","link":"https:\/\/markestic.com\/en\/markestic-monthly-2022-10\/","title":{"rendered":"Markestic Monthly | 2022-10"},"content":{"rendered":"

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Markestic Monthly<\/p>\n

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October 2022<\/h1>\n

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The weather is getting colder and colder, but the news we see on the world wide web stay as fire as ever. Here are our top picks for October.<\/span><\/p>\n

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Every news starts with a short summary<\/strong> with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an additional link for further reference<\/strong>.<\/span><\/h2>\n

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Your guide to Google Analytics 4 attribution<\/span><\/a><\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.13.1″ _module_preset=”default” text_text_color=”rgba(0,0,0,0.52)” custom_padding=”0px|30px|30px|30px|false|true” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Search Engine Land<\/em><\/p>\n

There are many things that differ from Universal analytics in the new GA4. One thing is Attribution. While UA used the last click as the default, in GA4 the new data-driven option will be used. In this article, there is much more information on the upcoming standard, Google Analytics 4\u2019s quirks.<\/span><\/p>\n

Read more<\/span><\/a><\/p>\n

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3 new Google travel and tour booking features<\/span><\/a><\/h2>\n

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Search Engine Land<\/em><\/p>\n

Three new features for comparing prices, booking additional attractions, and editing prices are now available to attraction and tour operators. You can edit these things directly from the Google My Business settings.<\/span><\/p>\n

Read more<\/span><\/a><\/p>\n

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TikTok Adds New Photo Feature to Rival Instagram<\/span><\/a><\/h2>\n

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Search Engine Journal<\/span><\/i><\/p>\n

TikTok is known as the trend setter in the last few years. Now they implement something that was developed by others. Sharing pictures is now available on the platform together with various picture editing tools.<\/span><\/p>\n

Read more<\/a><\/span><\/p>\n

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Google Ads Update: Target Users Who Click On In-App Ads<\/span><\/a><\/h2>\n

 <\/p>\n

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Search Engine Journal<\/span><\/i>
<\/span><\/p>\n

This is an update to the Target Return on Ad Spend, or tROAS bid strategy, which is recommended if you are seeking a specific Return on Ad Spend from your App campaigns.<\/span><\/p>\n

Read more<\/span><\/a><\/p>\n

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Google Integrates The Google Tag With Ads & Analytics<\/span><\/a><\/h2>\n

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Search Engine Journal<\/span><\/i>
<\/span><\/p>\n

Google makes it easier to implemented the Google tag via integrations with Google Ads, Google Analyics, and popular CMS platforms.<\/span><\/p>\n

Read more<\/span><\/a><\/p>\n

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Twitter Update Sets Goal To Be \u201cBest Place To Share Media\u201d<\/span><\/a><\/h2>\n

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Search Engine Journal<\/i><\/p>\n

Twitter announced an update to multimedia sharing that, together with another update, makes it easier to discover videos and in essence transitions Twitter toward becoming a multimedia sharing platform.<\/span><\/p>\n

Read more<\/a><\/span><\/p>\n

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How To Lower Average Cost Per Click<\/span><\/a><\/h2>\n

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Search Engine Journal<\/span><\/i><\/p>\n

Having a lower CPC is always better. More clicks will fit into your budget and with it, you\u2019ll have more conversions. But how exactly do you do that? You can\u2019t just magically decrease your CPC costs. In this article, you\u2019ll read more about the tactics you can implement to lower your costs.<\/span><\/p>\n

Read more<\/span><\/a><\/p>\n

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Instagram Is Now Putting Ads In Your Profile Feed<\/span><\/a>
<\/b><\/h2>\n

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Search Engine Journal<\/span><\/i><\/p>\n

This feature is not yet live but is an interesting one to be tested by Meta. Meta is testing this feature to display ads on creators\u2019 profiles to let them earn more money from monetization. <\/span><\/p>\n

Read more<\/span><\/a><\/p>\n

 <\/p>\n

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Google Streamlines Ad Creation Process<\/span><\/a><\/h2>\n

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Search Engine Journal<\/span><\/i><\/p>\n

Google has been very busy releasing more and more updates to its systems. Now you\u2019ll be able to create campaigns and extensions in one go! By implementing Sitelink and other extensions into the campaign creation process it is much easier and more streamlined than ever.<\/span><\/p>\n

Read more<\/span><\/a><\/p>\n

 <\/p>\n

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TikTok introduces new comment downvotes feature<\/span><\/a>
<\/b><\/h2>\n

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Plann That<\/span><\/i><\/p>\n

In order to make the platform safer and to make it easier to filter out unwanted content, TikTok is adding the downvote button to its platform. You won\u2019t see the number of downvotes but it\u2019ll signal the system if something is not alright. <\/span><\/p>\n

Read more.\u00a0<\/span><\/a><\/p>\n

 <\/p>\n

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