{"id":3501,"date":"2023-01-13T14:13:43","date_gmt":"2023-01-13T13:13:43","guid":{"rendered":"https:\/\/markestic.com\/?p=3501"},"modified":"2023-01-13T14:24:08","modified_gmt":"2023-01-13T13:24:08","slug":"markestic-monthly-2023-01","status":"publish","type":"post","link":"https:\/\/markestic.com\/en\/markestic-monthly-2023-01\/","title":{"rendered":"Markestic Monthly | 2023-01"},"content":{"rendered":"

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There was plenty of news coming from January 2023. Here are some of the most interesting ones, from PPC to the impact of AI on SEO, we’ve got you covered with the latest insights and expert advice.<\/h2>\n

 <\/p>\n

Every news starts with a short summary with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an additional link for further reference.<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”5 PPC Advertising Lessons From A B2B Growth Marketer” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

If you are still wondering whether PPC is worth it for your business, or you are trying to understand it further, look no further. Here are 5 absolutely essential pieces of information on PPC.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

If you thought it was going to be a dull year, you were wrong. Here\u2019s a look at the most significant changes and most important PPC updates that happened in 2022.<\/p>\n

Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Apple Ad Network Gives Marketers A New Opportunity” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Learn how Apple is claiming its place in the search market, the revenue streams for its services category, and the challenges it faces.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”LinkedIn Announces 7 Updates Coming In 2023″ _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

LinkedIn previews seven new features coming in 2023, including improved video accessibility, updates to job search, post scheduling, and content analytics.<\/span><\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”10 Biggest & Best PPC Features Of The Year 2022″ _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Check out the top 10 PPC features and enhancements of 2022 and why they’re important to your 2023 marketing strategy.
<\/span><\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”How To Create B2B Google Ads Campaigns That Nurture And Convert Customers” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

In this article, learn how to create B2B Google Ads campaigns that nurture & convert customers in the sales funnel.<\/span><\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Email remains number one marketing channel for business leads” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

According to a new whitepaper by Sopro, the State of Prospecting 2023, Email is still the top marketing channel when it comes to new business prospecting. The report reveals that 59% of marketers believe that email is over twice as effective at generating leads than channels such as PPC and paid social media, despite some marketers focussing spend in those channels.<\/span><\/p>\n

Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Five things that will shape social media in 2023″ _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Social commerce is expected to become more prevalent in 2023, with a recent study by Accenture revealing that the current $492 billion social commerce industry is expected to grow three times faster than traditional e-commerce to reach $1.2 trillion by 2025. The growth is predicted to be mainly driven by Gen Z and Millenials, a mobile-first demographic when it comes to shopping.<\/span><\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”20 Best Practices for Designing a Successful Ecommerce Website” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

These are just a few ideas on how to optimize your website for conversions. With some creativity, experimentation, and dedication, you can make small changes that have a big impact on your business.<\/span><\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”6 Ways SEO Pros Are Using ChatGPT Right Now” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

ChatGPT is all the news nowadays. Here are some ways you can actually make use of it. ChatGPT can be used in a lot of different ways SEO is one of them.<\/span><\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.6″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_post_nav prev_text=”Previous: %title” next_text=”Next: %title” _builder_version=”4.17.4″ title_font=”Roboto|700|||||||” title_text_color=”#f92c8b” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ header_2_font=”|600|||||||” header_2_font_size=”48px” header_2_font_size_tablet=”38px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

What else might interest you…<\/h2>\n

[\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”all” use_manual_excerpt=”off” excerpt_length=”120″ show_author=”off” show_categories=”off” show_pagination=”off” _builder_version=”4.17.6″ header_font=”|600|||||||” header_font_size=”14px” header_line_height=”1.3em” body_font=”||||||||” meta_font=”|600|||||||” meta_text_color=”#f92c8b” meta_font_size=”13px” pagination_font_size=”14px” header_font_size_tablet=”15px” header_font_size_phone=”14px” header_font_size_last_edited=”off|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”0px” box_shadow_style=”preset1″ box_shadow_blur=”50px” box_shadow_color=”rgba(110,130,208,0.18)” global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

There was plenty of news coming from January 2023. 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