{"id":3600,"date":"2023-02-14T16:50:02","date_gmt":"2023-02-14T15:50:02","guid":{"rendered":"https:\/\/markestic.com\/?p=3600"},"modified":"2023-02-14T16:58:17","modified_gmt":"2023-02-14T15:58:17","slug":"markestic-monthly-2023-02","status":"publish","type":"post","link":"https:\/\/markestic.com\/en\/markestic-monthly-2023-02\/","title":{"rendered":"Markestic Monthly | 2023-02"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.17.6″ custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.17.6″ _dynamic_attributes=”src” custom_margin=”||||false|false” custom_margin_tablet=”0vw|||” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” animation_direction=”left” border_radii=”on|8px|8px|8px|8px” box_shadow_style=”preset3″ box_shadow_vertical=”16px” box_shadow_blur=”96px” box_shadow_spread=”-24px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _dynamic_attributes=”content” text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”|700|||||||” header_text_align=”left” header_text_color=”#202020″ header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” custom_padding=”|||10px|false|false” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_blurb title=”The article was written by Markestic” image=”https:\/\/markestic.com\/wp-content\/uploads\/2022\/07\/markestic-favicon.png&#8221<\/a>; icon_placement=”left” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700|||||||” header_font_size=”24px” custom_padding=”|||10px|false|false” hover_transition_duration=”0ms” border_radii_image=”on|100px|100px|100px|100px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImV0X2JvZHlfbGF5b3V0X2NhdGVnb3J5In19@” use_icon=”on” font_icon=”||divi||400″ icon_color=”#dddddd” icon_placement=”left” image_icon_width=”20px” _builder_version=”4.17.6″ _dynamic_attributes=”title” header_font=”Roboto|500|||||||” header_text_color=”#f92c8b” header_font_size=”16px” header_line_height=”20px” custom_padding=”|||16px|false|false” hover_transition_duration=”0ms” icon_font_size=”20px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@” use_icon=”on” font_icon=”||divi||400″ icon_color=”#dddddd” icon_placement=”left” image_icon_width=”20px” _builder_version=”4.17.6″ _dynamic_attributes=”title” header_font=”Roboto|500|||||||” header_text_color=”#f92c8b” header_font_size=”16px” header_line_height=”20px” custom_padding=”|||16px|false|false” hover_transition_duration=”0ms” icon_font_size=”20px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” header_2_font=”|700|||||||” width_tablet=”80%” width_phone=”90%” width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Welcome to our February digital marketing newsletter, packed with the latest news and insights in the ever-evolving world of digital marketing. In this edition, we’ll be discussing exciting new features from Google, Microsoft, and TikTok, as well as optimization ideas to improve your online presence. Plus, we’ll cover the latest social media updates to keep you in the know. Let’s get started!<\/h2>\n

 <\/p>\n

Every news starts with a short summary with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an additional link for further reference.<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”How to Write Persuasive Facebook Ads That Convert” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Creating ads on Facebook can be a bit tricky nowadays. Everyone and their friends are advertising on Facebook making it hard to stand out of the crowd. In this article you\u2019ll learn how to create eye-catching headlines for your ads that convert.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”5 new social media features you need to know this week” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Every social media app is evolving. This year is no different. From new story bubble buttons in Instagram to a TikTok like Twitter feed there have been many changes. Read more about these features and how to use them. <\/p>\n

Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Google to expand misinformation \u2018prebunking\u2019 in Europe” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Google is set to launch a prebunking campaign in Germany and India to combat misinformation. Prebunking involves the production of short videos, highlighting the techniques used in misleading claims, which will be distributed across social media platforms. Last autumn, Google carried out a successful pilot project in Eastern Europe that used prebunking videos to counter false claims about Ukrainian refugees.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”TikTok Introduces More Ways To Boost Organic Content With Promote” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

TikTok is one of the most changing platforms on the internet currently. They always have new features for people to try out. Now they have released new content boosting methods. <\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Microsoft Advertising Launches Audience Segments For Valentine\u2019s Day” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

In this update Microsoft released automated bidding and last-touch attribution settings as well as new audience segments with conversions tracking updates. Read more in the article about these new changes.
<\/span><\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Sitelink Assets (Extensions) Best Practices & Examples” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Learn how to get the most out of sitelink assets, previously known as sitelink extensions \u2013 a versatile & strategic addition to Google Ads.<\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”New Google Ads Feature: Account-Level Negative Keywords” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. This allows users to filter out any unwanted appearances.<\/p>\n

Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Microsoft Announces Store Ads & Other Updates” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Microsoft makes its first advertising product announcements and updates of 2023. Here’s everything advertisers need to know.\u00a0<\/span><\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Seven tips to optimize page speed in 2023″ _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

There are many ways in which website owners can improve their UX. One of the main elements is site load speeds. This is something that should always be looked at when creating a website fit for conversions.<\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Five things you need to know about content optimization in 2023″ _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Discover 5 must-know factors for successful content optimization, including the emerging technologies and significance of audience behavior. Today there are many AI enhanced tools that will help you carry out optimization steps.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.6″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_post_nav prev_text=”Previous: %title” next_text=”Next: %title” _builder_version=”4.17.4″ title_font=”Roboto|700|||||||” title_text_color=”#f92c8b” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ header_2_font=”|600|||||||” header_2_font_size=”48px” header_2_font_size_tablet=”38px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

What else might interest you…<\/h2>\n

[\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”all” use_manual_excerpt=”off” excerpt_length=”120″ show_author=”off” show_categories=”off” show_pagination=”off” _builder_version=”4.17.6″ header_font=”|600|||||||” header_font_size=”14px” header_line_height=”1.3em” body_font=”||||||||” meta_font=”|600|||||||” meta_text_color=”#f92c8b” meta_font_size=”13px” pagination_font_size=”14px” header_font_size_tablet=”15px” header_font_size_phone=”14px” header_font_size_last_edited=”off|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”0px” box_shadow_style=”preset1″ box_shadow_blur=”50px” box_shadow_color=”rgba(110,130,208,0.18)” global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Welcome to our February digital marketing newsletter, packed with the latest news and insights in the ever-evolving world of digital marketing.<\/p>\n","protected":false},"author":219950554,"featured_media":3601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":true},"categories":[1471],"tags":[],"class_list":["post-3600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markestic-monthly"],"yoast_head":"\nMarkestic Monthly | 2023-02 - Markestic<\/title>\n<meta name=\"description\" content=\"Welcome to our February digital marketing 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