{"id":3801,"date":"2023-04-11T10:52:37","date_gmt":"2023-04-11T08:52:37","guid":{"rendered":"https:\/\/markestic.com\/?p=3801"},"modified":"2023-04-11T11:01:09","modified_gmt":"2023-04-11T09:01:09","slug":"markestic-monthly-2023-04","status":"publish","type":"post","link":"https:\/\/markestic.com\/en\/markestic-monthly-2023-04\/","title":{"rendered":"Markestic Monthly | 2023-04"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.17.6&#8243; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@&#8221; 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global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_blurb title=&#8221;The article was written by Markestic&#8221; image=&#8221;<a href=\"https:\/\/markestic.com\/wp-content\/uploads\/2022\/07\/markestic-favicon.png&#038;#8221\">https:\/\/markestic.com\/wp-content\/uploads\/2022\/07\/markestic-favicon.png&#038;#8221<\/a>; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;24px&#8221; custom_padding=&#8221;|||10px|false|false&#8221; hover_transition_duration=&#8221;0ms&#8221; border_radii_image=&#8221;on|100px|100px|100px|100px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImV0X2JvZHlfbGF5b3V0X2NhdGVnb3J5In19@&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe08c;||divi||400&#8243; icon_color=&#8221;#dddddd&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; _builder_version=&#8221;4.17.6&#8243; _dynamic_attributes=&#8221;title&#8221; header_font=&#8221;Roboto|500|||||||&#8221; header_text_color=&#8221;#f92c8b&#8221; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;20px&#8221; custom_padding=&#8221;|||16px|false|false&#8221; hover_transition_duration=&#8221;0ms&#8221; icon_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe025;||divi||400&#8243; icon_color=&#8221;#dddddd&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; _builder_version=&#8221;4.17.6&#8243; _dynamic_attributes=&#8221;title&#8221; header_font=&#8221;Roboto|500|||||||&#8221; header_text_color=&#8221;#f92c8b&#8221; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;20px&#8221; custom_padding=&#8221;|||16px|false|false&#8221; hover_transition_duration=&#8221;0ms&#8221; icon_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;18px&#8221; header_2_font=&#8221;|700|||||||&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Welcome to our monthly newsletter! Stay updated on the latest news in PPC, Digital Marketing, and Social Media. Get valuable insights to optimize your online strategies and stay ahead of the game!<\/h2>\n<p>&nbsp;<\/p>\n<p>Every news article starts with a summary of the key points, however, if you are willing to dive deeper into a specific topic, you can always find an additional link for further reference.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#d8d8d8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;10 PPC Trends You Can\u2019t Ignore in 2023&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In this article there is data from 2019 to 2023 with all the new trends in the PPC world. Be sure to check out all the new ideas and trends you might use in your next campaigns.<\/p>\n<p><span><\/span><a href=\"https:\/\/www.singlegrain.com\/pay-per-click-2\/ppc-trends-2023\/\"><span>Read more.\u00a0<\/span><\/a><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#d8d8d8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Meta Could Ban Certain Ads in Europe to Adhere with Evolving Data Usage Laws&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In recent weeks we have seen news such as Meta giving EU users the ability to opt out of targeted advertising. Now we have news about political ads being banned completely.<\/p>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/Meta-Considers-Changes-to-EU-Ad-Regulations\/646464\/\"><span>Read more.\u00a0<\/span><\/a><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#d8d8d8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Google Ads Tests AI To Help You Create Ads&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Tired of writing Search ads? Google has your back! They are testing out the possibility of AI written ads. This might revolutionize advertising online.<\/p>\n<p><span><\/span><a href=\"https:\/\/www.seroundtable.com\/google-ads-ai-creator-35192.html\"><span>Read more.\u00a0<\/span><\/a><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#d8d8d8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Google Ads Update: Cross-Channel Conversion Credit Import&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions.<\/p>\n<p><span><\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-ads-update-cross-channel-conversion-credit-import\/483504\/\"><span>Read more.\u00a0<\/span><\/a><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#d8d8d8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;How To Use Performance Max For Travel Campaigns&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>This step-by-step tutorial teaches how to successfully create and optimize a Performance Max for Travel Goals campaign.<br \/><\/span><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/how-to-use-performance-max-for-travel-campaigns\/483155\/\"><span>Read more.<\/span><\/a><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#d8d8d8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Google Enhances Discovery Ads: Boosting Engagement &#038; Conversions&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>New features in Google&#8217;s Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis.<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-enhances-discovery-ads-boosting-engagement-conversions\/483253\/\"><span>Read more.<\/span><\/a><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#d8d8d8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Google To Unify GA4 &#038; Google Ads Conversion Windows&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Google Ads will use Google Analytics 4&#8217;s conversion window settings starting March 31 to ensure consistent reporting.<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-to-unify-ga4-google-ads-conversion-windows\/482128\/\"><span>Read more.\u00a0<\/span><\/a><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#d8d8d8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Google Plans To Integrate Conversational AI Into Search Engine&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Google plans to integrate conversational AI in search amid rising competition, CEO Sundar Pichai reveals in an interview.<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-plans-to-integrate-conversational-ai-into-search-engine\/484223\/\"><span>Read more.<\/span><\/a><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#d8d8d8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Facebook Adds Video Display Elements to Marketplace Listings&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Facebook has added a new element to Marketplace, with sellers now able to include video within their listings, and users able to request a video to assist in their purchase decision.<\/p>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-adds-video-display-elements-to-marketplace-listings\/647150\/\"><span>Read more.<\/span><\/a><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#d8d8d8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;7 new social media features you need to know this week&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We are seeing tons of new AI features being added to all sorts of applications. But there are other new features as well. Check out these 7 new features added to Social media platforms.<\/p>\n<p><span><\/span><a href=\"https:\/\/www.prdaily.com\/7-new-social-media-features-you-need-to-know-this-week-3\/\"><span>Read more.\u00a0<\/span><\/a><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.6&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_post_nav prev_text=&#8221;Previous: %title&#8221; next_text=&#8221;Next: %title&#8221; _builder_version=&#8221;4.17.4&#8243; title_font=&#8221;Roboto|700|||||||&#8221; title_text_color=&#8221;#f92c8b&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; header_2_font=&#8221;|600|||||||&#8221; header_2_font_size=&#8221;48px&#8221; header_2_font_size_tablet=&#8221;38px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What else might interest you&#8230;<\/h2>\n<p>[\/et_pb_text][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;all&#8221; use_manual_excerpt=&#8221;off&#8221; excerpt_length=&#8221;120&#8243; show_author=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; _builder_version=&#8221;4.17.6&#8243; header_font=&#8221;|600|||||||&#8221; header_font_size=&#8221;14px&#8221; header_line_height=&#8221;1.3em&#8221; body_font=&#8221;||||||||&#8221; meta_font=&#8221;|600|||||||&#8221; meta_text_color=&#8221;#f92c8b&#8221; meta_font_size=&#8221;13px&#8221; pagination_font_size=&#8221;14px&#8221; header_font_size_tablet=&#8221;15px&#8221; header_font_size_phone=&#8221;14px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;0px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(110,130,208,0.18)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to our monthly newsletter! Stay updated on the latest news in PPC, Digital Marketing, and Social Media. Get valuable insights to optimize your online strategies and stay ahead of the game!<\/p>\n","protected":false},"author":219950554,"featured_media":2836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"4.16\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\" use_custom_gutter=\"on\" gutter_width=\"2\" make_equal=\"on\" _builder_version=\"4.17.6\" custom_css_main_element=\"align-items: center;\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_image src=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\" align=\"center\" align_tablet=\"center\" align_phone=\"\" align_last_edited=\"on|desktop\" _builder_version=\"4.17.6\" _dynamic_attributes=\"src\" 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icon_placement=\"left\" image_icon_width=\"20px\" _builder_version=\"4.17.6\" _dynamic_attributes=\"title\" header_font=\"Roboto|500|||||||\" header_text_color=\"#f92c8b\" header_font_size=\"16px\" header_line_height=\"20px\" custom_padding=\"|||16px|false|false\" hover_transition_duration=\"0ms\" icon_font_size=\"20px\" global_colors_info=\"{}\"][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.17.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.17.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_font_size=\"18px\" header_2_font=\"|700|||||||\" width_tablet=\"80%\" width_phone=\"90%\" width_last_edited=\"on|phone\" module_alignment=\"center\" global_colors_info=\"{}\"]<h2>Welcome to our digital marketing newsletter, where we bring you the latest updates and insights on the ever-evolving world of online advertising, social media, SEO, and more. Stay ahead of the curve with our weekly roundup of the most important news and trends in the industry.<\/h2>\n<p>&nbsp;<\/p>\n<p><em>Every news starts with a short summary with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an additional link for further reference.<\/em><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"B2B Social Data: How to Build a Successful B2B Marketing Strategy For Social Media\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]<p>Don\u2019t be afraid to use social media platforms to promote your business to other businesses. In this article we\u2019ll go through everything you need to know about using social media to your advantage in B2B marketing.<\/p>\n<p><span><\/span><a href=\"https:\/\/original.newsbreak.com\/@debbie-moran-1599340\/2928278498676-b2b-social-data-how-to-build-a-successful-b2b-marketing-strategy-for-social-media\"><span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Meta Pauses Reels Bonus Program as it Develops a New Ad Revenue Share System\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]<p>Meta has paused its Reels Play bonus program in the US to focus on a revenue share system instead. The move comes as many platforms struggle with short-form content monetization, as ad performance can\u2019t be attributed directly to creators and creators often see their payments reduced as more sign on to fund programs. Meta is working on ad revenue share for Reels and is developing ways to enhance monetization offerings for short-form video.<\/p>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/Meta-Pauses-Reels-Creator-Fund-Program\/644663\/\"><span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"How To Scale Your PPC & Advertising Way Beyond Google Ads\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]<p>John Gentry, recently discussed the opportunities for advertising, including the importance of staying informed on changes in cookie usage, the growing significance of identity, and exploring opportunities in emerging platforms like connected TV. He explained how to take PPC and advertising efforts to new heights by reaching consumers in real-time and responding to their needs.<\/p>\n<p><span><\/span><a href=\"https:\/\/www.searchenginejournal.com\/scale-ppc-google-ads-podcast\/479377\/\"><span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"TikTok enters the search ad market, challenging Google and Microsoft\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]<p>More and more young people search on Instagram or TikTok rather than on Google. Soon you\u2019ll be able to bid on specific keywords and show your content in the search results on TikTok.<\/p>\n<p><span><\/span><a href=\"https:\/\/searchengineland.com\/tiktok-enters-the-search-ad-market-challenging-google-and-microsoft-394121\"><span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Social Media Engagement Rates Dropping Across Top Networks\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<p><span>In this article you\u2019ll learn about the different types of industry practices regarding social media posting customs. <br \/><\/span><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/social-media-engagement-report\/481911\/\"><span>Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Google Ads Simplifies Audience Creation W\/ GA4 Audience Builder\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<p>Google Ads has introduced a new feature that provides direct access to the GA4 audience builder, simplifying the audience creation process. To use the new feature, you must link your Google Ads account to their Analytics property and follow the necessary steps to create a connection.<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-ads-simplifies-audience-creation-w-ga4-audience-builder\/481883\/\"><span>Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Bing AI-Powered Search & Edge Browser Grow Users & Engagement\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<p>Since the release of ChatGPT there has been a surge of interest in AI all over the internet. Microsoft integrated this feature into their search engine and this makes it more and more desirable for users. More users meaning more relevant ads. <\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/bing-ai-powered-search-edge-browser-grow-users-engagement\/481948\/\"><span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<p>Learn five paid media strategies with actionable insights to growing your business while getting more bang for your buck.<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/smart-ads-paid-media-recap\/481697\/\"><span>Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Google Ads Launches Performance Max For Travel Goals\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<p>Performance Max for travel goals is Google's new AI-powered tool for hotel advertisers, enabling them to create multi-format ads and reach more travelers across channels.<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-ads-launches-performance-max-for-travel-goals\/481689\/\"><span>Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"6 PPC Strategies To Focus On Now\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<p>What are the PPC areas you should focus on right now? 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