{"id":3935,"date":"2023-06-15T13:18:35","date_gmt":"2023-06-15T11:18:35","guid":{"rendered":"https:\/\/markestic.com\/?p=3935"},"modified":"2023-06-15T13:26:50","modified_gmt":"2023-06-15T11:26:50","slug":"markestic-monthly-2023-06","status":"publish","type":"post","link":"https:\/\/markestic.com\/en\/markestic-monthly-2023-06\/","title":{"rendered":"Markestic Monthly | 2023-06"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.17.6″ custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.17.6″ _dynamic_attributes=”src” custom_margin=”||||false|false” custom_margin_tablet=”0vw|||” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” animation_direction=”left” border_radii=”on|8px|8px|8px|8px” box_shadow_style=”preset3″ box_shadow_vertical=”16px” box_shadow_blur=”96px” box_shadow_spread=”-24px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _dynamic_attributes=”content” text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”|700|||||||” header_text_align=”left” header_text_color=”#202020″ header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” custom_padding=”|||10px|false|false” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_blurb title=”The article was written by Markestic” image=”https:\/\/markestic.com\/wp-content\/uploads\/2022\/07\/markestic-favicon.png&#8221<\/a>; icon_placement=”left” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700|||||||” header_font_size=”24px” custom_padding=”|||10px|false|false” hover_transition_duration=”0ms” border_radii_image=”on|100px|100px|100px|100px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImV0X2JvZHlfbGF5b3V0X2NhdGVnb3J5In19@” use_icon=”on” font_icon=”||divi||400″ icon_color=”#dddddd” icon_placement=”left” image_icon_width=”20px” _builder_version=”4.17.6″ _dynamic_attributes=”title” header_font=”Roboto|500|||||||” header_text_color=”#f92c8b” header_font_size=”16px” header_line_height=”20px” custom_padding=”|||16px|false|false” hover_transition_duration=”0ms” icon_font_size=”20px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@” use_icon=”on” font_icon=”||divi||400″ icon_color=”#dddddd” icon_placement=”left” image_icon_width=”20px” _builder_version=”4.17.6″ _dynamic_attributes=”title” header_font=”Roboto|500|||||||” header_text_color=”#f92c8b” header_font_size=”16px” header_line_height=”20px” custom_padding=”|||16px|false|false” hover_transition_duration=”0ms” icon_font_size=”20px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” header_2_font=”|700|||||||” width_tablet=”80%” width_phone=”90%” width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Summer is here and with it our monthly newsletter. Tech and marketing are both developing at an astounding rate and we have the most important news to cover for you!<\/h2>\n

 <\/p>\n

Every news article starts with a summary of the key points, however, if you are willing to dive deeper into a specific topic, you can always find an additional link for further reference.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Google introduces AI for ad campaigns” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Google introduces AI-powered ad campaigns, Demand Gen, and Video View to enhance mid-funnel reach and provide business insights. Google’s latest ad campaign features AI-powered capabilities that aim to improve mid-funnel reach and provide valuable business insights for advertisers.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Linkedin catches up with AI” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

LinkedIn joins Google and Meta by launching generative AI-powered tools for advertisers. Following in the footsteps of Google and Meta, LinkedIn introduces generative AI tools to assist advertisers in creating new ads, providing up to five headline and ad copy recommendations.<\/p>\n

Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Google improves video indexing” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Google improves video indexing report in Search Console for more accurate video visibility feedback. Google has enhanced its video indexing report in Search Console to provide advertisers with more precise insights on the visibility of their videos.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”How Social Media, Content Marketing And Paid Media Ads Are Changing PR” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Social media revolutionizes PR professionals’ connection with journalists and consumers. Social media platforms have transformed the way PR professionals engage with journalists and consumers, allowing for direct and informal access, thereby strengthening and expanding relationships.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Tutorial for Automatically created assets for Google Ads” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Google introduces a beta feature for automatically created assets to improve ad performance. Google introduces automatically created assets for responsive search ads, a beta feature that optimizes ad performance by generating relevant headlines and descriptions using existing content.
<\/span><\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”6 Advertising Trends to Watch 2023-2025″ _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

The advertising industry is set to recover from the pandemic with emerging trends for 2023-2025. Advertisers are expected to shift towards shorter video ads, mobile gaming ads, and AI-driven campaigns, emphasizing mobile devices, social media, and user-generated content.<\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”New Report Details Content Growth” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Google’s Search Console Insights provides detailed information on content performance. Google has upgraded its Search Console Insights, providing advertisers with comprehensive information on the performance of their content, even for properties linked to Google Analytics.<\/p>\n

Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Social Media Marketing vs. Social Media Advertising” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

The difference between social media marketing and social media advertising. This article explains the distinction between social media marketing, which involves unpaid actions like posting and engaging, and social media advertising, which utilizes paid methods such as PPC ads to promote content and products\/services.<\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”TikTok launches new AI ad script generator” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

TikTok has launched a free AI tool that can create scripts in a matter of seconds. The feature, called Script Generator, is available to all TikTok Creative Center users with a desktop TikTok for Business account.<\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Expanding Ads on Reels” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Facebook made it available for users to earn money from posting Reels on their platform. Currently there are 52 countries where this is available for people to use.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.6″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_post_nav prev_text=”Previous: %title” next_text=”Next: %title” _builder_version=”4.17.4″ title_font=”Roboto|700|||||||” title_text_color=”#f92c8b” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ header_2_font=”|600|||||||” header_2_font_size=”48px” header_2_font_size_tablet=”38px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

What else might interest you…<\/h2>\n

[\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”all” use_manual_excerpt=”off” excerpt_length=”120″ show_author=”off” show_categories=”off” show_pagination=”off” _builder_version=”4.17.6″ header_font=”|600|||||||” header_font_size=”14px” header_line_height=”1.3em” body_font=”||||||||” meta_font=”|600|||||||” meta_text_color=”#f92c8b” meta_font_size=”13px” pagination_font_size=”14px” header_font_size_tablet=”15px” header_font_size_phone=”14px” header_font_size_last_edited=”off|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”0px” box_shadow_style=”preset1″ box_shadow_blur=”50px” box_shadow_color=”rgba(110,130,208,0.18)” global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Summer is here and with it our monthly newsletter. Tech and marketing are both developing at an astounding rate and we have the most important news to cover for you!<\/p>\n","protected":false},"author":219950554,"featured_media":3940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"4.16\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\" use_custom_gutter=\"on\" gutter_width=\"2\" make_equal=\"on\" _builder_version=\"4.17.6\" custom_css_main_element=\"align-items: center;\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_image src=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\" align=\"center\" align_tablet=\"center\" align_phone=\"\" align_last_edited=\"on|desktop\" _builder_version=\"4.17.6\" _dynamic_attributes=\"src\" custom_margin=\"||||false|false\" custom_margin_tablet=\"0vw|||\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" animation_direction=\"left\" border_radii=\"on|8px|8px|8px|8px\" box_shadow_style=\"preset3\" box_shadow_vertical=\"16px\" box_shadow_blur=\"96px\" box_shadow_spread=\"-24px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.6\" _dynamic_attributes=\"content\" text_font=\"Roboto||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" header_font=\"|700|||||||\" header_text_align=\"left\" header_text_color=\"#202020\" header_line_height=\"1.2em\" header_3_font=\"Roboto|700||on|||||\" header_3_text_align=\"center\" header_3_text_color=\"#ffffff\" header_3_font_size=\"24px\" header_3_letter_spacing=\"10px\" header_3_line_height=\"2em\" text_orientation=\"center\" background_layout=\"dark\" custom_padding=\"|||10px|false|false\" text_font_size_last_edited=\"off|desktop\" header_font_size_tablet=\"40px\" header_font_size_phone=\"32px\" header_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"14px\" header_3_font_size_last_edited=\"on|phone\" header_3_letter_spacing_tablet=\"5px\" header_3_letter_spacing_phone=\"\" header_3_letter_spacing_last_edited=\"on|tablet\" locked=\"off\" global_colors_info=\"{}\"]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_blurb title=\"The article was written by Markestic\" image=\"https:\/\/markestic.com\/wp-content\/uploads\/2022\/07\/markestic-favicon.png\" icon_placement=\"left\" _builder_version=\"4.17.6\" _module_preset=\"default\" header_font=\"|700|||||||\" header_font_size=\"24px\" custom_padding=\"|||10px|false|false\" hover_transition_duration=\"0ms\" border_radii_image=\"on|100px|100px|100px|100px\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_blurb title=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImV0X2JvZHlfbGF5b3V0X2NhdGVnb3J5In19@\" use_icon=\"on\" font_icon=\"||divi||400\" icon_color=\"#dddddd\" icon_placement=\"left\" image_icon_width=\"20px\" _builder_version=\"4.17.6\" _dynamic_attributes=\"title\" header_font=\"Roboto|500|||||||\" header_text_color=\"#f92c8b\" header_font_size=\"16px\" header_line_height=\"20px\" custom_padding=\"|||16px|false|false\" hover_transition_duration=\"0ms\" icon_font_size=\"20px\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_blurb title=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@\" use_icon=\"on\" font_icon=\"||divi||400\" icon_color=\"#dddddd\" icon_placement=\"left\" image_icon_width=\"20px\" _builder_version=\"4.17.6\" _dynamic_attributes=\"title\" header_font=\"Roboto|500|||||||\" header_text_color=\"#f92c8b\" header_font_size=\"16px\" header_line_height=\"20px\" custom_padding=\"|||16px|false|false\" hover_transition_duration=\"0ms\" icon_font_size=\"20px\" global_colors_info=\"{}\"][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.17.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.17.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_font_size=\"18px\" header_2_font=\"|700|||||||\" width_tablet=\"80%\" width_phone=\"90%\" width_last_edited=\"on|phone\" module_alignment=\"center\" global_colors_info=\"{}\"]

Welcome to our monthly newsletter! Stay updated on the latest news in PPC, Digital Marketing, and Social Media. Get valuable insights to optimize your online strategies and stay ahead of the game!<\/h2>\n

 <\/p>\n

Every news article starts with a summary of the key points, however, if you are willing to dive deeper into a specific topic, you can always find an additional link for further reference.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"10 PPC Trends You Can\u2019t Ignore in 2023\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

In this article there is data from 2019 to 2023 with all the new trends in the PPC world. Be sure to check out all the new ideas and trends you might use in your next campaigns.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Meta Could Ban Certain Ads in Europe to Adhere with Evolving Data Usage Laws\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

In recent weeks we have seen news such as Meta giving EU users the ability to opt out of targeted advertising. Now we have news about political ads being banned completely.<\/p>\n

Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Google Ads Tests AI To Help You Create Ads\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Tired of writing Search ads? Google has your back! They are testing out the possibility of AI written ads. This might revolutionize advertising online.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Google Ads Update: Cross-Channel Conversion Credit Import\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"How To Use Performance Max For Travel Campaigns\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

This step-by-step tutorial teaches how to successfully create and optimize a Performance Max for Travel Goals campaign.
<\/span><\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Google Enhances Discovery Ads: Boosting Engagement & Conversions\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

New features in Google's Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis.<\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Google To Unify GA4 & Google Ads Conversion Windows\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Google Ads will use Google Analytics 4's conversion window settings starting March 31 to ensure consistent reporting.<\/p>\n

Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Google Plans To Integrate Conversational AI Into Search Engine\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Google plans to integrate conversational AI in search amid rising competition, CEO Sundar Pichai reveals in an interview.<\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Facebook Adds Video Display Elements to Marketplace Listings\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Facebook has added a new element to Marketplace, with sellers now able to include video within their listings, and users able to request a video to assist in their purchase decision.<\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"7 new social media features you need to know this week\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

We are seeing tons of new AI features being added to all sorts of applications. But there are other new features as well. Check out these 7 new features added to Social media platforms.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.17.6\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_post_nav prev_text=\"Previous: %title\" next_text=\"Next: %title\" _builder_version=\"4.17.4\" title_font=\"Roboto|700|||||||\" title_text_color=\"#f92c8b\" global_colors_info=\"{}\"][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.4\" header_2_font=\"|600|||||||\" header_2_font_size=\"48px\" header_2_font_size_tablet=\"38px\" header_2_font_size_phone=\"28px\" header_2_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]

What else might interest you...<\/h2>[\/et_pb_text][et_pb_blog fullwidth=\"off\" posts_number=\"3\" include_categories=\"all\" use_manual_excerpt=\"off\" excerpt_length=\"120\" show_author=\"off\" show_categories=\"off\" show_pagination=\"off\" _builder_version=\"4.17.6\" header_font=\"|600|||||||\" header_font_size=\"14px\" header_line_height=\"1.3em\" body_font=\"||||||||\" meta_font=\"|600|||||||\" meta_text_color=\"#f92c8b\" meta_font_size=\"13px\" pagination_font_size=\"14px\" header_font_size_tablet=\"15px\" header_font_size_phone=\"14px\" header_font_size_last_edited=\"off|desktop\" border_radii=\"on|20px|20px|20px|20px\" border_width_all=\"0px\" box_shadow_style=\"preset1\" box_shadow_blur=\"50px\" box_shadow_color=\"rgba(110,130,208,0.18)\" global_colors_info=\"{}\"][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"1280","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1471],"tags":[],"class_list":["post-3935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markestic-monthly"],"yoast_head":"\nMarkestic Monthly | 2023-06 - Markestic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markestic.com\/en\/markestic-monthly-2023-06\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markestic Monthly | 2023-06 - Markestic\" \/>\n<meta property=\"og:description\" content=\"Summer is here and with it our monthly newsletter. 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