{"id":3963,"date":"2023-07-16T22:00:43","date_gmt":"2023-07-16T20:00:43","guid":{"rendered":"https:\/\/markestic.com\/?p=3963"},"modified":"2023-07-24T09:27:05","modified_gmt":"2023-07-24T07:27:05","slug":"markestic-monthly-2023-07","status":"publish","type":"post","link":"https:\/\/markestic.com\/en\/markestic-monthly-2023-07\/","title":{"rendered":"Markestic Monthly | 2023-07"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.17.6″ custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.17.6″ _dynamic_attributes=”src” custom_margin=”||||false|false” custom_margin_tablet=”0vw|||” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” animation_direction=”left” border_radii=”on|8px|8px|8px|8px” box_shadow_style=”preset3″ box_shadow_vertical=”16px” box_shadow_blur=”96px” box_shadow_spread=”-24px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _dynamic_attributes=”content” text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”|700|||||||” header_text_align=”left” header_text_color=”#202020″ header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” custom_padding=”|||10px|false|false” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_blurb title=”The article was written by Markestic” image=”https:\/\/markestic.com\/wp-content\/uploads\/2022\/07\/markestic-favicon.png&#8221<\/a>; icon_placement=”left” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700|||||||” header_font_size=”24px” custom_padding=”|||10px|false|false” hover_transition_duration=”0ms” border_radii_image=”on|100px|100px|100px|100px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImV0X2JvZHlfbGF5b3V0X2NhdGVnb3J5In19@” use_icon=”on” font_icon=”||divi||400″ icon_color=”#dddddd” icon_placement=”left” image_icon_width=”20px” _builder_version=”4.17.6″ _dynamic_attributes=”title” header_font=”Roboto|500|||||||” header_text_color=”#f92c8b” header_font_size=”16px” header_line_height=”20px” custom_padding=”|||16px|false|false” hover_transition_duration=”0ms” icon_font_size=”20px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@” use_icon=”on” font_icon=”||divi||400″ icon_color=”#dddddd” icon_placement=”left” image_icon_width=”20px” _builder_version=”4.17.6″ _dynamic_attributes=”title” header_font=”Roboto|500|||||||” header_text_color=”#f92c8b” header_font_size=”16px” header_line_height=”20px” custom_padding=”|||16px|false|false” hover_transition_duration=”0ms” icon_font_size=”20px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” header_2_font=”|700|||||||” width_tablet=”80%” width_phone=”90%” width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Half of summer has already gone by. We all have holidays but marketing never goes on holiday. These are the latest news from the digital marketing world.<\/h2>\n

 <\/p>\n

Every news article starts with a summary of the key points, however, if you are willing to dive deeper into a specific topic, you can always find an additional link for further reference.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Google Ads Editor version 2.4 is out with 8 new featuresGoogle Ads Editor version 2.4 is out with 8 new features” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Google Ads Editor version 2.4 introduces new features such as a video asset library, multi-account overview, Google Drive integration, scheduled posts, and more. These updates enhance campaign management and optimization for Google Ads advertisers.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Google\u2019s New AI-Powered Ad Campaigns: Demand Gen & Video View” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Google’s new AI-powered ad campaign, Demand Gen Video View, helps advertisers reach Gen Z music enthusiasts by analyzing real-time data to identify popular songs and placing ads alongside relevant content.<\/span><\/p>\n

Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Google Performance Max adds Store Sales reporting, bidding” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Google has introduced updates to its Performance Max campaigns, focusing on store sales reporting and bidding. These enhancements offer advertisers improved insights and optimization capabilities for driving sales in physical stores.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Google recommends importing GA4 conversion data into Google Ads” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Google advises advertisers to import GA4 conversion events into Google Ads for improved tracking and optimization. This integration enables accurate measurement of conversions and data-driven decision-making for better campaign performance.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Get organized: PPC ad campaign structure in a changing world” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

The article highlights the significance of an organized PPC ad campaign structure for improved management, targeting, and optimization, resulting in better performance.
<\/span><\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”TikTok engages multigenerational shoppers with discovery and culture-informed creativity” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

TikTok engages multigenerational shoppers by leveraging discovery, culture, and user-generated content. This creates opportunities for brands to connect with diverse audiences and drive consumer engagement.<\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Why wacky ads work on TikTok, while sober is better for Facebook” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

The article explores the effectiveness of unconventional and humorous advertisements on TikTok compared to the preference for more conventional and serious ads on Facebook.<\/p>\n

Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”How the generative A.I. boom could forever change online advertising” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

The article explores the transformative impact of generative artificial intelligence (AI) on online advertising, highlighting its ability to create personalized and dynamic ad content on a large scale, revolutionizing the industry.<\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Why has Threads, Meta\u2019s answer to Twitter, not launched in the EU?” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Are you interested in Threads? Well, if you’re in the European Union, you’re out of luck! Find out the reasons behind its non-launch in the EU in this article.<\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”The new social media landscape in 2023 and how to navigate it” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Discover the evolving social media landscape in 2023 and gain insights on navigating the changes to effectively engage with audiences in this article.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.6″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_post_nav prev_text=”Previous: %title” next_text=”Next: %title” _builder_version=”4.17.4″ title_font=”Roboto|700|||||||” title_text_color=”#f92c8b” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ header_2_font=”|600|||||||” header_2_font_size=”48px” header_2_font_size_tablet=”38px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

What else might interest you…<\/h2>\n

[\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”all” use_manual_excerpt=”off” excerpt_length=”120″ show_author=”off” show_categories=”off” show_pagination=”off” _builder_version=”4.17.6″ header_font=”|600|||||||” header_font_size=”14px” header_line_height=”1.3em” body_font=”||||||||” meta_font=”|600|||||||” meta_text_color=”#f92c8b” meta_font_size=”13px” pagination_font_size=”14px” header_font_size_tablet=”15px” header_font_size_phone=”14px” header_font_size_last_edited=”off|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”0px” box_shadow_style=”preset1″ box_shadow_blur=”50px” box_shadow_color=”rgba(110,130,208,0.18)” global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Half of summer has already gone by. We all have holidays but marketing never goes on holiday. These are the latest news from the digital marketing world.<\/p>\n","protected":false},"author":219950554,"featured_media":3601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"4.16\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\" use_custom_gutter=\"on\" gutter_width=\"2\" make_equal=\"on\" _builder_version=\"4.17.6\" custom_css_main_element=\"align-items: center;\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_image src=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\" align=\"center\" align_tablet=\"center\" align_phone=\"\" align_last_edited=\"on|desktop\" _builder_version=\"4.17.6\" _dynamic_attributes=\"src\" custom_margin=\"||||false|false\" custom_margin_tablet=\"0vw|||\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" animation_direction=\"left\" border_radii=\"on|8px|8px|8px|8px\" box_shadow_style=\"preset3\" box_shadow_vertical=\"16px\" box_shadow_blur=\"96px\" box_shadow_spread=\"-24px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.6\" _dynamic_attributes=\"content\" text_font=\"Roboto||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" header_font=\"|700|||||||\" header_text_align=\"left\" header_text_color=\"#202020\" header_line_height=\"1.2em\" header_3_font=\"Roboto|700||on|||||\" header_3_text_align=\"center\" header_3_text_color=\"#ffffff\" header_3_font_size=\"24px\" header_3_letter_spacing=\"10px\" header_3_line_height=\"2em\" text_orientation=\"center\" background_layout=\"dark\" custom_padding=\"|||10px|false|false\" text_font_size_last_edited=\"off|desktop\" header_font_size_tablet=\"40px\" header_font_size_phone=\"32px\" header_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"14px\" header_3_font_size_last_edited=\"on|phone\" header_3_letter_spacing_tablet=\"5px\" header_3_letter_spacing_phone=\"\" header_3_letter_spacing_last_edited=\"on|tablet\" locked=\"off\" global_colors_info=\"{}\"]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_blurb title=\"The article was written by Markestic\" image=\"https:\/\/markestic.com\/wp-content\/uploads\/2022\/07\/markestic-favicon.png\" icon_placement=\"left\" _builder_version=\"4.17.6\" _module_preset=\"default\" header_font=\"|700|||||||\" header_font_size=\"24px\" custom_padding=\"|||10px|false|false\" hover_transition_duration=\"0ms\" border_radii_image=\"on|100px|100px|100px|100px\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_blurb title=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImV0X2JvZHlfbGF5b3V0X2NhdGVnb3J5In19@\" use_icon=\"on\" font_icon=\"||divi||400\" icon_color=\"#dddddd\" icon_placement=\"left\" image_icon_width=\"20px\" _builder_version=\"4.17.6\" _dynamic_attributes=\"title\" header_font=\"Roboto|500|||||||\" header_text_color=\"#f92c8b\" header_font_size=\"16px\" header_line_height=\"20px\" custom_padding=\"|||16px|false|false\" hover_transition_duration=\"0ms\" icon_font_size=\"20px\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_blurb title=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@\" use_icon=\"on\" font_icon=\"||divi||400\" icon_color=\"#dddddd\" icon_placement=\"left\" image_icon_width=\"20px\" _builder_version=\"4.17.6\" _dynamic_attributes=\"title\" header_font=\"Roboto|500|||||||\" header_text_color=\"#f92c8b\" header_font_size=\"16px\" header_line_height=\"20px\" custom_padding=\"|||16px|false|false\" hover_transition_duration=\"0ms\" icon_font_size=\"20px\" global_colors_info=\"{}\"][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.17.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.17.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_font_size=\"18px\" header_2_font=\"|700|||||||\" width_tablet=\"80%\" width_phone=\"90%\" width_last_edited=\"on|phone\" module_alignment=\"center\" global_colors_info=\"{}\"]

Summer is here and with it our monthly newsletter. Tech and marketing are both developing at an astounding rate and we have the most important news to cover for you!<\/h2>\n

 <\/p>\n

Every news article starts with a summary of the key points, however, if you are willing to dive deeper into a specific topic, you can always find an additional link for further reference.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Google introduces AI for ad campaigns\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]

Google introduces AI-powered ad campaigns, Demand Gen, and Video View to enhance mid-funnel reach and provide business insights. Google's latest ad campaign features AI-powered capabilities that aim to improve mid-funnel reach and provide valuable business insights for advertisers.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Linkedin catches up with AI\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

LinkedIn joins Google and Meta by launching generative AI-powered tools for advertisers. Following in the footsteps of Google and Meta, LinkedIn introduces generative AI tools to assist advertisers in creating new ads, providing up to five headline and ad copy recommendations.<\/p>\n

Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Google improves video indexing\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Google improves video indexing report in Search Console for more accurate video visibility feedback. Google has enhanced its video indexing report in Search Console to provide advertisers with more precise insights on the visibility of their videos.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"How Social Media, Content Marketing And Paid Media Ads Are Changing PR\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Social media revolutionizes PR professionals' connection with journalists and consumers. Social media platforms have transformed the way PR professionals engage with journalists and consumers, allowing for direct and informal access, thereby strengthening and expanding relationships.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Tutorial for Automatically created assets for Google Ads\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Google introduces a beta feature for automatically created assets to improve ad performance. Google introduces automatically created assets for responsive search ads, a beta feature that optimizes ad performance by generating relevant headlines and descriptions using existing content.
<\/span><\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"6 Advertising Trends to Watch 2023-2025\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

The advertising industry is set to recover from the pandemic with emerging trends for 2023-2025. Advertisers are expected to shift towards shorter video ads, mobile gaming ads, and AI-driven campaigns, emphasizing mobile devices, social media, and user-generated content.<\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"New Report Details Content Growth\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]

Google's Search Console Insights provides detailed information on content performance. Google has upgraded its Search Console Insights, providing advertisers with comprehensive information on the performance of their content, even for properties linked to Google Analytics.<\/p>\n

Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Social Media Marketing vs. Social Media Advertising\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

The difference between social media marketing and social media advertising. This article explains the distinction between social media marketing, which involves unpaid actions like posting and engaging, and social media advertising, which utilizes paid methods such as PPC ads to promote content and products\/services.<\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"TikTok launches new AI ad script generator\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

TikTok has launched a free AI tool that can create scripts in a matter of seconds. The feature, called Script Generator, is available to all TikTok Creative Center users with a desktop TikTok for Business account.<\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Expanding Ads on Reels\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Facebook made it available for users to earn money from posting Reels on their platform. Currently there are 52 countries where this is available for people to use.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.17.6\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_post_nav prev_text=\"Previous: %title\" next_text=\"Next: %title\" _builder_version=\"4.17.4\" title_font=\"Roboto|700|||||||\" title_text_color=\"#f92c8b\" global_colors_info=\"{}\"][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.4\" header_2_font=\"|600|||||||\" header_2_font_size=\"48px\" header_2_font_size_tablet=\"38px\" header_2_font_size_phone=\"28px\" header_2_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]

What else might interest you...<\/h2>[\/et_pb_text][et_pb_blog fullwidth=\"off\" posts_number=\"3\" include_categories=\"all\" use_manual_excerpt=\"off\" excerpt_length=\"120\" show_author=\"off\" show_categories=\"off\" show_pagination=\"off\" _builder_version=\"4.17.6\" header_font=\"|600|||||||\" header_font_size=\"14px\" header_line_height=\"1.3em\" body_font=\"||||||||\" meta_font=\"|600|||||||\" meta_text_color=\"#f92c8b\" meta_font_size=\"13px\" pagination_font_size=\"14px\" header_font_size_tablet=\"15px\" header_font_size_phone=\"14px\" header_font_size_last_edited=\"off|desktop\" border_radii=\"on|20px|20px|20px|20px\" border_width_all=\"0px\" box_shadow_style=\"preset1\" box_shadow_blur=\"50px\" box_shadow_color=\"rgba(110,130,208,0.18)\" global_colors_info=\"{}\"][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"2880","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1471],"tags":[],"class_list":["post-3963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markestic-monthly"],"yoast_head":"\nMarkestic Monthly | 2023-07 - Markestic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markestic.com\/en\/markestic-monthly-2023-07\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markestic Monthly | 2023-07 - Markestic\" \/>\n<meta property=\"og:description\" content=\"Half of summer has already gone by. 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