{"id":4083,"date":"2023-08-15T12:01:29","date_gmt":"2023-08-15T10:01:29","guid":{"rendered":"https:\/\/markestic.com\/?p=4083"},"modified":"2023-08-15T13:06:47","modified_gmt":"2023-08-15T11:06:47","slug":"markestic-monthly-2023-08","status":"publish","type":"post","link":"https:\/\/markestic.com\/en\/markestic-monthly-2023-08\/","title":{"rendered":"Markestic Monthly | 2023-08"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.17.6″ custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.17.6″ _dynamic_attributes=”src” custom_margin=”||||false|false” custom_margin_tablet=”0vw|||” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” animation_direction=”left” border_radii=”on|8px|8px|8px|8px” box_shadow_style=”preset3″ box_shadow_vertical=”16px” box_shadow_blur=”96px” box_shadow_spread=”-24px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _dynamic_attributes=”content” text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”|700|||||||” header_text_align=”left” header_text_color=”#202020″ header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” custom_padding=”|||10px|false|false” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_blurb title=”The article was written by Markestic” image=”https:\/\/markestic.com\/wp-content\/uploads\/2022\/07\/markestic-favicon.png&#8221<\/a>; icon_placement=”left” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700|||||||” header_font_size=”24px” custom_padding=”|||10px|false|false” hover_transition_duration=”0ms” border_radii_image=”on|100px|100px|100px|100px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImV0X2JvZHlfbGF5b3V0X2NhdGVnb3J5In19@” use_icon=”on” font_icon=”||divi||400″ icon_color=”#dddddd” icon_placement=”left” image_icon_width=”20px” _builder_version=”4.17.6″ _dynamic_attributes=”title” header_font=”Roboto|500|||||||” header_text_color=”#f92c8b” header_font_size=”16px” header_line_height=”20px” custom_padding=”|||16px|false|false” hover_transition_duration=”0ms” icon_font_size=”20px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@” use_icon=”on” font_icon=”||divi||400″ icon_color=”#dddddd” icon_placement=”left” image_icon_width=”20px” _builder_version=”4.17.6″ _dynamic_attributes=”title” header_font=”Roboto|500|||||||” header_text_color=”#f92c8b” header_font_size=”16px” header_line_height=”20px” custom_padding=”|||16px|false|false” hover_transition_duration=”0ms” icon_font_size=”20px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” header_2_font=”|700|||||||” width_tablet=”80%” width_phone=”90%” width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

As the sun sets on another glorious summer month, we’re reminded that while the season’s warmth may be fleeting, the pulse of digital marketing remains ever steady. As we soak up the last of the summer rays, dive into this month’s roundup from the ever-evolving world of digital marketing. Stay informed, stay ahead.<\/h2>\n

 <\/p>\n

Every news article starts with a summary of the key points, however, if you are willing to dive deeper into a specific topic, you can always find an additional link for further reference.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”ChatGPT is about to go bankrupt?” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

We all love and use ChatGPT for our daily tasks. But now it seems like they might be in trouble. Very high upkeep costs and declining number of users causes people to believe that ChatGPT might not be eternal.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Tiktok will allow people to turn off personalizaiton” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Due to EU ruling TikTok will have to enable users to turn off the \u201cFor You\u201d page with personalisation. Instead of this users will get a \u201ctrending\u201d page. These rulings are made to protect kids from this addictive feature, help stop disinformation and hate speech.<\/p>\n

Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Meta will ask for permission to show personalised ads” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Meta will seek consent from EU users for targeted advertising on platforms like Facebook and Instagram, following regulatory directives from Ireland’s Data Protection Commissioner. The legal basis for this data processing will change from ‘Legitimate Interests’ to ‘Consent’.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Google repays advertisers after low quality ads” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Google is issuing refunds to some advertisers to fix billing discrepancies, according to multiple ad execs, a little over a month after a harsh report claimed to find low-quality ad inventory running through the Google Video Partner Program, which places YouTube-style ads on third-party sites.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”YouTube renames in-stream ad format to ‘skippable ads’ after claims it misled advertisers” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

If you are running Skippable ads then do not look for in-stream ads anymore. Only the name of the ad type changed nothing else.
<\/span><\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Google Search rolls out site name updates and workarounds” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Google updated its “site names” feature in Google Search, now supporting subdomains across all devices in English, French, German, and Japanese. In response to issues with site names, Google has provided updated guidance, introduced workarounds when preferred or alternate site names aren’t used, and posted further support details in their forums.<\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Elon Musk rebrands Twitter as X” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

One, if not the biggest rebrands this year is Twitter. Elon Musk changed the logo and the brand to X. The website is still twitter.com but the domain x.com also brings you to twitter.com. Maybe in the future we will see x.com become the main domain as well.<\/p>\n

Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Introducing the AI Sandbox for advertisers and expanding our Meta Advantage suite” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

News Feed’s new AI Sandbox tests generative AI tools for advertising, offering features like text variation, background generation, and image outcropping to enhance ads’ effectiveness.<\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Microsoft\u2019s Performance Max is now in open beta” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Microsoft’s Performance Max is now available in open beta, allowing select marketers to serve ads across its network. The product, designed to simplify marketers’ tasks and improve transparency in campaign reporting, has been in development since 2022, with features like conversion tracking, bid strategy, and predictive targeting; Microsoft aims to soon introduce further features, including API support and expanded reporting.<\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Ads on Reels: Updated Options for Marketers” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

In this article you will find information on how to advertise on the new Facebook and Instagram Reels platforms effectively.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.6″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_post_nav prev_text=”Previous: %title” next_text=”Next: %title” _builder_version=”4.17.4″ title_font=”Roboto|700|||||||” title_text_color=”#f92c8b” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ header_2_font=”|600|||||||” header_2_font_size=”48px” header_2_font_size_tablet=”38px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

What else might interest you…<\/h2>\n

[\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”all” use_manual_excerpt=”off” excerpt_length=”120″ show_author=”off” show_categories=”off” show_pagination=”off” _builder_version=”4.17.6″ header_font=”|600|||||||” header_font_size=”14px” header_line_height=”1.3em” body_font=”||||||||” meta_font=”|600|||||||” meta_text_color=”#f92c8b” meta_font_size=”13px” pagination_font_size=”14px” header_font_size_tablet=”15px” header_font_size_phone=”14px” header_font_size_last_edited=”off|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”0px” box_shadow_style=”preset1″ box_shadow_blur=”50px” box_shadow_color=”rgba(110,130,208,0.18)” global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

As the sun sets on another glorious summer month, we’re reminded that while the season’s warmth may be fleeting, the pulse of digital marketing remains ever steady. As we soak up the last of the summer rays, dive into this month’s roundup from the ever-evolving world of digital marketing. Stay informed, stay ahead.<\/p>\n","protected":false},"author":219950554,"featured_media":4088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"4.16\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\" use_custom_gutter=\"on\" gutter_width=\"2\" make_equal=\"on\" _builder_version=\"4.17.6\" custom_css_main_element=\"align-items: center;\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_image src=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\" align=\"center\" align_tablet=\"center\" align_phone=\"\" align_last_edited=\"on|desktop\" _builder_version=\"4.17.6\" _dynamic_attributes=\"src\" custom_margin=\"||||false|false\" custom_margin_tablet=\"0vw|||\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" animation_direction=\"left\" border_radii=\"on|8px|8px|8px|8px\" box_shadow_style=\"preset3\" box_shadow_vertical=\"16px\" box_shadow_blur=\"96px\" box_shadow_spread=\"-24px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.6\" _dynamic_attributes=\"content\" text_font=\"Roboto||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" header_font=\"|700|||||||\" header_text_align=\"left\" header_text_color=\"#202020\" header_line_height=\"1.2em\" header_3_font=\"Roboto|700||on|||||\" header_3_text_align=\"center\" header_3_text_color=\"#ffffff\" header_3_font_size=\"24px\" header_3_letter_spacing=\"10px\" header_3_line_height=\"2em\" text_orientation=\"center\" background_layout=\"dark\" custom_padding=\"|||10px|false|false\" text_font_size_last_edited=\"off|desktop\" header_font_size_tablet=\"40px\" header_font_size_phone=\"32px\" header_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"14px\" header_3_font_size_last_edited=\"on|phone\" header_3_letter_spacing_tablet=\"5px\" header_3_letter_spacing_phone=\"\" header_3_letter_spacing_last_edited=\"on|tablet\" locked=\"off\" global_colors_info=\"{}\"]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_blurb title=\"The article was written by Markestic\" image=\"https:\/\/markestic.com\/wp-content\/uploads\/2022\/07\/markestic-favicon.png\" icon_placement=\"left\" _builder_version=\"4.17.6\" _module_preset=\"default\" header_font=\"|700|||||||\" header_font_size=\"24px\" custom_padding=\"|||10px|false|false\" hover_transition_duration=\"0ms\" border_radii_image=\"on|100px|100px|100px|100px\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_blurb title=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImV0X2JvZHlfbGF5b3V0X2NhdGVnb3J5In19@\" use_icon=\"on\" font_icon=\"||divi||400\" icon_color=\"#dddddd\" icon_placement=\"left\" image_icon_width=\"20px\" _builder_version=\"4.17.6\" _dynamic_attributes=\"title\" header_font=\"Roboto|500|||||||\" header_text_color=\"#f92c8b\" header_font_size=\"16px\" header_line_height=\"20px\" custom_padding=\"|||16px|false|false\" hover_transition_duration=\"0ms\" icon_font_size=\"20px\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_blurb title=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@\" use_icon=\"on\" font_icon=\"||divi||400\" icon_color=\"#dddddd\" icon_placement=\"left\" image_icon_width=\"20px\" _builder_version=\"4.17.6\" _dynamic_attributes=\"title\" header_font=\"Roboto|500|||||||\" header_text_color=\"#f92c8b\" header_font_size=\"16px\" header_line_height=\"20px\" custom_padding=\"|||16px|false|false\" hover_transition_duration=\"0ms\" icon_font_size=\"20px\" global_colors_info=\"{}\"][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.17.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.17.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_font_size=\"18px\" header_2_font=\"|700|||||||\" width_tablet=\"80%\" width_phone=\"90%\" width_last_edited=\"on|phone\" module_alignment=\"center\" global_colors_info=\"{}\"]

Half of summer has already gone by. We all have holidays but marketing never goes on holiday. These are the latest news from the digital marketing world.<\/h2>\n

 <\/p>\n

Every news article starts with a summary of the key points, however, if you are willing to dive deeper into a specific topic, you can always find an additional link for further reference.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Google Ads Editor version 2.4 is out with 8 new featuresGoogle Ads Editor version 2.4 is out with 8 new features\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Google Ads Editor version 2.4 introduces new features such as a video asset library, multi-account overview, Google Drive integration, scheduled posts, and more. These updates enhance campaign management and optimization for Google Ads advertisers.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Google\u2019s New AI-Powered Ad Campaigns: Demand Gen & Video View\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Google's new AI-powered ad campaign, Demand Gen Video View, helps advertisers reach Gen Z music enthusiasts by analyzing real-time data to identify popular songs and placing ads alongside relevant content.<\/span><\/p>\n

Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Google Performance Max adds Store Sales reporting, bidding\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Google has introduced updates to its Performance Max campaigns, focusing on store sales reporting and bidding. These enhancements offer advertisers improved insights and optimization capabilities for driving sales in physical stores.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Google recommends importing GA4 conversion data into Google Ads\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Google advises advertisers to import GA4 conversion events into Google Ads for improved tracking and optimization. This integration enables accurate measurement of conversions and data-driven decision-making for better campaign performance.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Get organized: PPC ad campaign structure in a changing world\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

The article highlights the significance of an organized PPC ad campaign structure for improved management, targeting, and optimization, resulting in better performance.
<\/span><\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"TikTok engages multigenerational shoppers with discovery and culture-informed creativity\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

TikTok engages multigenerational shoppers by leveraging discovery, culture, and user-generated content. This creates opportunities for brands to connect with diverse audiences and drive consumer engagement.<\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Why wacky ads work on TikTok, while sober is better for Facebook\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

The article explores the effectiveness of unconventional and humorous advertisements on TikTok compared to the preference for more conventional and serious ads on Facebook.<\/p>\n

Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"How the generative A.I. boom could forever change online advertising\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

The article explores the transformative impact of generative artificial intelligence (AI) on online advertising, highlighting its ability to create personalized and dynamic ad content on a large scale, revolutionizing the industry.<\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Why has Threads, Meta\u2019s answer to Twitter, not launched in the EU?\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Are you interested in Threads? Well, if you're in the European Union, you're out of luck! Find out the reasons behind its non-launch in the EU in this article.<\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"The new social media landscape in 2023 and how to navigate it\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Discover the evolving social media landscape in 2023 and gain insights on navigating the changes to effectively engage with audiences in this article.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.17.6\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_post_nav prev_text=\"Previous: %title\" next_text=\"Next: %title\" _builder_version=\"4.17.4\" title_font=\"Roboto|700|||||||\" title_text_color=\"#f92c8b\" global_colors_info=\"{}\"][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.4\" header_2_font=\"|600|||||||\" header_2_font_size=\"48px\" header_2_font_size_tablet=\"38px\" header_2_font_size_phone=\"28px\" header_2_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]

What else might interest you...<\/h2>[\/et_pb_text][et_pb_blog fullwidth=\"off\" posts_number=\"3\" include_categories=\"all\" use_manual_excerpt=\"off\" excerpt_length=\"120\" show_author=\"off\" show_categories=\"off\" show_pagination=\"off\" _builder_version=\"4.17.6\" header_font=\"|600|||||||\" header_font_size=\"14px\" header_line_height=\"1.3em\" body_font=\"||||||||\" meta_font=\"|600|||||||\" meta_text_color=\"#f92c8b\" meta_font_size=\"13px\" pagination_font_size=\"14px\" header_font_size_tablet=\"15px\" header_font_size_phone=\"14px\" header_font_size_last_edited=\"off|desktop\" border_radii=\"on|20px|20px|20px|20px\" border_width_all=\"0px\" box_shadow_style=\"preset1\" box_shadow_blur=\"50px\" box_shadow_color=\"rgba(110,130,208,0.18)\" global_colors_info=\"{}\"][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"1280","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1471],"tags":[],"class_list":["post-4083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markestic-monthly"],"yoast_head":"\nMarkestic Monthly | 2023-08 - Markestic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markestic.com\/en\/markestic-monthly-2023-08\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markestic Monthly | 2023-08 - Markestic\" \/>\n<meta property=\"og:description\" content=\"As the sun sets on another glorious summer month, we're reminded that while the season's warmth may be fleeting, the pulse of digital marketing remains ever steady. 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