{"id":4473,"date":"2023-09-18T09:21:45","date_gmt":"2023-09-18T07:21:45","guid":{"rendered":"https:\/\/markestic.com\/?p=4473"},"modified":"2023-09-18T09:30:22","modified_gmt":"2023-09-18T07:30:22","slug":"markestic-monthly-2023-09","status":"publish","type":"post","link":"https:\/\/markestic.com\/en\/markestic-monthly-2023-09\/","title":{"rendered":"Markestic Monthly | 2023-09"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.17.6″ custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.17.6″ _dynamic_attributes=”src” custom_margin=”||||false|false” custom_margin_tablet=”0vw|||” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” animation_direction=”left” border_radii=”on|8px|8px|8px|8px” box_shadow_style=”preset3″ box_shadow_vertical=”16px” box_shadow_blur=”96px” box_shadow_spread=”-24px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _dynamic_attributes=”content” text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”|700|||||||” header_text_align=”left” header_text_color=”#202020″ header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” custom_padding=”|||10px|false|false” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_blurb title=”The article was written by Markestic” image=”https:\/\/markestic.com\/wp-content\/uploads\/2022\/07\/markestic-favicon.png&#8221<\/a>; icon_placement=”left” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700|||||||” header_font_size=”24px” custom_padding=”|||10px|false|false” hover_transition_duration=”0ms” border_radii_image=”on|100px|100px|100px|100px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImV0X2JvZHlfbGF5b3V0X2NhdGVnb3J5In19@” use_icon=”on” font_icon=”||divi||400″ icon_color=”#dddddd” icon_placement=”left” image_icon_width=”20px” _builder_version=”4.17.6″ _dynamic_attributes=”title” header_font=”Roboto|500|||||||” header_text_color=”#f92c8b” header_font_size=”16px” header_line_height=”20px” custom_padding=”|||16px|false|false” hover_transition_duration=”0ms” icon_font_size=”20px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@” use_icon=”on” font_icon=”||divi||400″ icon_color=”#dddddd” icon_placement=”left” image_icon_width=”20px” _builder_version=”4.17.6″ _dynamic_attributes=”title” header_font=”Roboto|500|||||||” header_text_color=”#f92c8b” header_font_size=”16px” header_line_height=”20px” custom_padding=”|||16px|false|false” hover_transition_duration=”0ms” icon_font_size=”20px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” header_2_font=”|700|||||||” width_tablet=”80%” width_phone=”90%” width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”]

As the leaves start to turn and autumn paints the world in warm hues, the digital realm too witnesses its own transformative moments. Dive deep with us this September as we dissect the latest tremors and triumphs in digital marketing, PPC, and the ever-evolving world of social media. Prepare to be enlightened!<\/h2>\n

 <\/p>\n

Every news article starts with a summary of the key points, however, if you are willing to dive deeper into a specific topic, you can always find an additional link for further reference.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Google Adds Google Merchant center support” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]

Google has introduced a new customer support feature in the Merchant Center, allowing Google Shopping agencies and retailers to upload their support details and returns policy for increased transparency with shoppers. This initiative aims to foster trust, enhancing the likelihood of customer loyalty and effective brand representation.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”How to prepare for the holiday season?” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]

To optimize holiday preparations, brands should consider unconventional sales promotions outside traditional discount days, create themed product catalogs, ensure mobile optimization, leverage social media for engagement, and intensify email campaigns closer to the holiday season. These strategies aim to increase ROI, enhance user experience, and effectively engage both old and new customers.<\/p>\n

Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Demand Gen campaigns, the new Discovery campaigns” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]

Google’s Demand Gen campaigns, set to replace Discovery Ads, offer businesses enhanced reach on platforms like YouTube, Discovery, and Gmail. Dive in to maximize your advertising potential with this new approach!<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Microsoft Introduces Audience Features In Advertising Editor & More” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]

Microsoft Advertising unveils a host of updates: audience targeting now globally available in Editor, increased in-market audience support in EMEA, APAC, and LATAM, enhanced responsive search ads with auto-generated assets, a new Logo extensions format, and integrations with Hightouch and Zapier for Customer Match. These tools amplify ad optimization and require strategic A\/B testing for best results.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Why Enhanced Conversions Are Now More Important Than Ever For Google Ads” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]

Enhanced Conversion can help to supercharge your Google Ads performance. Find out how first-party data can boost your paid campaigns.
<\/span><\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Why Enhanced Conversions Are Now More Important Than Ever For Google Ads” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]

In the face of rising privacy concerns and evolving tech, Google introduced “enhanced conversions” to improve ad campaigns. This tool has been instrumental in increasing conversion rates and reducing costs, as seen in successful case studies.<\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Pinterest Unveils New Ad Tools and Creative Options at Pinterest Presents Event” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]

Pinterest introduced new ad options at “Pinterest Presents”: expanding Premiere Spotlight ads, launching Showcase and Quiz ads for engagement, adding direct links, integrating Salesforce and Adobe, and unveiling a Creative Studio tool.<\/p>\n

Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”WhatsApp Launches Topic-Based Channels in More Regions” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]

WhatsApp expands “Channels” to 150 markets, a one-way broadcast for real-time news and topics. Separate from chats, channels prioritize privacy and fresh content. The feature might change DMs’ traditionally personal nature.<\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Introducing the TikTok Search Ads Toggle” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]

TikTok introduces “Search Ads Toggle” for brands to display ads in search results. Leveraging existing In-Feed Ad creative, it enhances brand reach and user engagement. 58% of users discover new brands on TikTok, with this feature further optimizing brand discovery.<\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Meta introduces new targeting methods for B2B businesses” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]

This update is something we should keep an eye on if we are dealing with B2B marketing on Facebook. This allows users to reach companies based on their employee numbers and income.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.6″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_post_nav prev_text=”Previous: %title” next_text=”Next: %title” _builder_version=”4.17.4″ title_font=”Roboto|700|||||||” title_text_color=”#f92c8b” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ header_2_font=”|600|||||||” header_2_font_size=”48px” header_2_font_size_tablet=”38px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]

What else might interest you…<\/h2>[\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”all” use_manual_excerpt=”off” excerpt_length=”120″ show_author=”off” show_categories=”off” show_pagination=”off” _builder_version=”4.17.6″ header_font=”|600|||||||” header_font_size=”14px” header_line_height=”1.3em” body_font=”||||||||” meta_font=”|600|||||||” meta_text_color=”#f92c8b” meta_font_size=”13px” pagination_font_size=”14px” header_font_size_tablet=”15px” header_font_size_phone=”14px” header_font_size_last_edited=”off|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”0px” box_shadow_style=”preset1″ box_shadow_blur=”50px” box_shadow_color=”rgba(110,130,208,0.18)” global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

As the leaves start to turn and autumn paints the world in warm hues, the digital realm too witnesses its own transformative moments.<\/p>\n","protected":false},"author":219950554,"featured_media":4475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"4.16\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\" use_custom_gutter=\"on\" gutter_width=\"2\" make_equal=\"on\" _builder_version=\"4.17.6\" custom_css_main_element=\"align-items: center;\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_image src=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\" align=\"center\" align_tablet=\"center\" align_phone=\"\" align_last_edited=\"on|desktop\" _builder_version=\"4.17.6\" _dynamic_attributes=\"src\" custom_margin=\"||||false|false\" custom_margin_tablet=\"0vw|||\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" animation_direction=\"left\" border_radii=\"on|8px|8px|8px|8px\" box_shadow_style=\"preset3\" box_shadow_vertical=\"16px\" box_shadow_blur=\"96px\" box_shadow_spread=\"-24px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.6\" _dynamic_attributes=\"content\" text_font=\"Roboto||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" header_font=\"|700|||||||\" header_text_align=\"left\" header_text_color=\"#202020\" header_line_height=\"1.2em\" header_3_font=\"Roboto|700||on|||||\" header_3_text_align=\"center\" header_3_text_color=\"#ffffff\" header_3_font_size=\"24px\" header_3_letter_spacing=\"10px\" header_3_line_height=\"2em\" text_orientation=\"center\" background_layout=\"dark\" custom_padding=\"|||10px|false|false\" text_font_size_last_edited=\"off|desktop\" header_font_size_tablet=\"40px\" header_font_size_phone=\"32px\" header_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"14px\" header_3_font_size_last_edited=\"on|phone\" header_3_letter_spacing_tablet=\"5px\" header_3_letter_spacing_phone=\"\" header_3_letter_spacing_last_edited=\"on|tablet\" locked=\"off\" global_colors_info=\"{}\"]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_blurb title=\"The article was written by Markestic\" image=\"https:\/\/markestic.com\/wp-content\/uploads\/2022\/07\/markestic-favicon.png\" icon_placement=\"left\" _builder_version=\"4.17.6\" _module_preset=\"default\" header_font=\"|700|||||||\" header_font_size=\"24px\" custom_padding=\"|||10px|false|false\" hover_transition_duration=\"0ms\" border_radii_image=\"on|100px|100px|100px|100px\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_blurb title=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImV0X2JvZHlfbGF5b3V0X2NhdGVnb3J5In19@\" use_icon=\"on\" font_icon=\"||divi||400\" icon_color=\"#dddddd\" icon_placement=\"left\" image_icon_width=\"20px\" _builder_version=\"4.17.6\" _dynamic_attributes=\"title\" header_font=\"Roboto|500|||||||\" header_text_color=\"#f92c8b\" header_font_size=\"16px\" header_line_height=\"20px\" custom_padding=\"|||16px|false|false\" hover_transition_duration=\"0ms\" icon_font_size=\"20px\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_blurb title=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@\" use_icon=\"on\" font_icon=\"||divi||400\" icon_color=\"#dddddd\" icon_placement=\"left\" image_icon_width=\"20px\" _builder_version=\"4.17.6\" _dynamic_attributes=\"title\" header_font=\"Roboto|500|||||||\" header_text_color=\"#f92c8b\" header_font_size=\"16px\" header_line_height=\"20px\" custom_padding=\"|||16px|false|false\" hover_transition_duration=\"0ms\" icon_font_size=\"20px\" global_colors_info=\"{}\"][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.17.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.17.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_font_size=\"18px\" header_2_font=\"|700|||||||\" width_tablet=\"80%\" width_phone=\"90%\" width_last_edited=\"on|phone\" module_alignment=\"center\" global_colors_info=\"{}\"]

As the sun sets on another glorious summer month, we're reminded that while the season's warmth may be fleeting, the pulse of digital marketing remains ever steady. As we soak up the last of the summer rays, dive into this month's roundup from the ever-evolving world of digital marketing. Stay informed, stay ahead.<\/h2>\n

 <\/p>\n

Every news article starts with a summary of the key points, however, if you are willing to dive deeper into a specific topic, you can always find an additional link for further reference.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"ChatGPT is about to go bankrupt?\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]

We all love and use ChatGPT for our daily tasks. But now it seems like they might be in trouble. Very high upkeep costs and declining number of users causes people to believe that ChatGPT might not be eternal.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Tiktok will allow people to turn off personalizaiton\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Due to EU ruling TikTok will have to enable users to turn off the \u201cFor You\u201d page with personalisation. Instead of this users will get a \u201ctrending\u201d page. These rulings are made to protect kids from this addictive feature, help stop disinformation and hate speech.<\/p>\n

Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Meta will ask for permission to show personalised ads\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Meta will seek consent from EU users for targeted advertising on platforms like Facebook and Instagram, following regulatory directives from Ireland's Data Protection Commissioner. The legal basis for this data processing will change from 'Legitimate Interests' to 'Consent'.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Google repays advertisers after low quality ads\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Google is issuing refunds to some advertisers to fix billing discrepancies, according to multiple ad execs, a little over a month after a harsh report claimed to find low-quality ad inventory running through the Google Video Partner Program, which places YouTube-style ads on third-party sites.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"YouTube renames in-stream ad format to 'skippable ads' after claims it misled advertisers\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

If you are running Skippable ads then do not look for in-stream ads anymore. Only the name of the ad type changed nothing else.
<\/span><\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Google Search rolls out site name updates and workarounds\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Google updated its \"site names\" feature in Google Search, now supporting subdomains across all devices in English, French, German, and Japanese. In response to issues with site names, Google has provided updated guidance, introduced workarounds when preferred or alternate site names aren't used, and posted further support details in their forums.<\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Elon Musk rebrands Twitter as X\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

One, if not the biggest rebrands this year is Twitter. Elon Musk changed the logo and the brand to X. The website is still twitter.com but the domain x.com also brings you to twitter.com. Maybe in the future we will see x.com become the main domain as well.<\/p>\n

Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Introducing the AI Sandbox for advertisers and expanding our Meta Advantage suite\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

News Feed's new AI Sandbox tests generative AI tools for advertising, offering features like text variation, background generation, and image outcropping to enhance ads' effectiveness.<\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Microsoft\u2019s Performance Max is now in open beta\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Microsoft's Performance Max is now available in open beta, allowing select marketers to serve ads across its network. The product, designed to simplify marketers' tasks and improve transparency in campaign reporting, has been in development since 2022, with features like conversion tracking, bid strategy, and predictive targeting; Microsoft aims to soon introduce further features, including API support and expanded reporting.<\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Ads on Reels: Updated Options for Marketers\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

In this article you will find information on how to advertise on the new Facebook and Instagram Reels platforms effectively.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.17.6\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_post_nav prev_text=\"Previous: %title\" next_text=\"Next: %title\" _builder_version=\"4.17.4\" title_font=\"Roboto|700|||||||\" title_text_color=\"#f92c8b\" global_colors_info=\"{}\"][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.4\" header_2_font=\"|600|||||||\" header_2_font_size=\"48px\" header_2_font_size_tablet=\"38px\" header_2_font_size_phone=\"28px\" header_2_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]

What else might interest you...<\/h2>[\/et_pb_text][et_pb_blog fullwidth=\"off\" posts_number=\"3\" include_categories=\"all\" use_manual_excerpt=\"off\" excerpt_length=\"120\" show_author=\"off\" show_categories=\"off\" show_pagination=\"off\" _builder_version=\"4.17.6\" header_font=\"|600|||||||\" header_font_size=\"14px\" header_line_height=\"1.3em\" body_font=\"||||||||\" meta_font=\"|600|||||||\" meta_text_color=\"#f92c8b\" meta_font_size=\"13px\" pagination_font_size=\"14px\" header_font_size_tablet=\"15px\" header_font_size_phone=\"14px\" header_font_size_last_edited=\"off|desktop\" border_radii=\"on|20px|20px|20px|20px\" border_width_all=\"0px\" box_shadow_style=\"preset1\" box_shadow_blur=\"50px\" box_shadow_color=\"rgba(110,130,208,0.18)\" global_colors_info=\"{}\"][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"1280","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1471],"tags":[],"class_list":["post-4473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markestic-monthly"],"yoast_head":"\nMarkestic Monthly | 2023-09 - Markestic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markestic.com\/en\/markestic-monthly-2023-09\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markestic Monthly | 2023-09 - Markestic\" \/>\n<meta property=\"og:description\" content=\"As the leaves start to turn and autumn paints the world in warm hues, the digital realm too witnesses its own transformative moments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markestic.com\/en\/markestic-monthly-2023-09\/\" \/>\n<meta property=\"og:site_name\" content=\"Markestic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/markestic\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-18T07:21:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-18T07:30:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/markestic.com\/wp-content\/uploads\/2023\/09\/markestic-website-blog-cover.png?fit=1200%2C600&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"markestic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"markestic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/markestic.com\\\/en\\\/markestic-monthly-2023-09\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/markestic.com\\\/en\\\/markestic-monthly-2023-09\\\/\"},\"author\":{\"name\":\"markestic\",\"@id\":\"http:\\\/\\\/markestic.com\\\/en\\\/#\\\/schema\\\/person\\\/a18a57f5846432814b670858e2b78a05\"},\"headline\":\"Markestic Monthly | 2023-09\",\"datePublished\":\"2023-09-18T07:21:45+00:00\",\"dateModified\":\"2023-09-18T07:30:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/markestic.com\\\/en\\\/markestic-monthly-2023-09\\\/\"},\"wordCount\":2258,\"publisher\":{\"@id\":\"http:\\\/\\\/markestic.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/markestic.com\\\/en\\\/markestic-monthly-2023-09\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/markestic.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/markestic-website-blog-cover.png?fit=1200%2C600&ssl=1\",\"articleSection\":[\"Markestic Monthly\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/markestic.com\\\/en\\\/markestic-monthly-2023-09\\\/\",\"url\":\"https:\\\/\\\/markestic.com\\\/en\\\/markestic-monthly-2023-09\\\/\",\"name\":\"Markestic Monthly | 2023-09 - 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