{"id":5167,"date":"2023-11-16T11:44:00","date_gmt":"2023-11-16T10:44:00","guid":{"rendered":"https:\/\/markestic.com\/?p=5167"},"modified":"2023-11-16T11:48:55","modified_gmt":"2023-11-16T10:48:55","slug":"markestic-monthly-2023-11","status":"publish","type":"post","link":"https:\/\/markestic.com\/en\/markestic-monthly-2023-11\/","title":{"rendered":"Markestic Monthly | 2023-11"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.17.6″ custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.17.6″ _dynamic_attributes=”src” custom_margin=”||||false|false” custom_margin_tablet=”0vw|||” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” animation_direction=”left” border_radii=”on|8px|8px|8px|8px” box_shadow_style=”preset3″ box_shadow_vertical=”16px” box_shadow_blur=”96px” box_shadow_spread=”-24px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _dynamic_attributes=”content” text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”|700|||||||” header_text_align=”left” header_text_color=”#202020″ header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” custom_padding=”|||10px|false|false” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_blurb title=”The article was written by Markestic” image=”https:\/\/markestic.com\/wp-content\/uploads\/2022\/07\/markestic-favicon.png&#8221<\/a>; icon_placement=”left” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700|||||||” header_font_size=”24px” custom_padding=”|||10px|false|false” hover_transition_duration=”0ms” border_radii_image=”on|100px|100px|100px|100px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImV0X2JvZHlfbGF5b3V0X2NhdGVnb3J5In19@” use_icon=”on” font_icon=”||divi||400″ icon_color=”#dddddd” icon_placement=”left” image_icon_width=”20px” _builder_version=”4.17.6″ _dynamic_attributes=”title” header_font=”Roboto|500|||||||” header_text_color=”#f92c8b” header_font_size=”16px” header_line_height=”20px” custom_padding=”|||16px|false|false” hover_transition_duration=”0ms” icon_font_size=”20px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@” use_icon=”on” font_icon=”||divi||400″ icon_color=”#dddddd” icon_placement=”left” image_icon_width=”20px” _builder_version=”4.17.6″ _dynamic_attributes=”title” header_font=”Roboto|500|||||||” header_text_color=”#f92c8b” header_font_size=”16px” header_line_height=”20px” custom_padding=”|||16px|false|false” hover_transition_duration=”0ms” icon_font_size=”20px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” header_2_font=”|700|||||||” width_tablet=”80%” width_phone=”90%” width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

As November ushers in a quieter, introspective ambiance, the digital marketing world responds with its own reflective transformations. Join us in exploring the latest in SEO tactics, compelling content creation, and dynamic social media trends, paralleling nature’s shift towards the serene and the profound.<\/h2>\n

 <\/p>\n

Every news article starts with a summary of the key points, however, if you are willing to dive deeper into a specific topic, you can always find an additional link for further reference.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Amazon allies with Meta for shopping via Instagram, Facebook” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Two of tech\u2019s largest players, Amazon.com and Facebook parent Meta Platforms, are testing a feature that lets shoppers buy Amazon products directly from ads on Instagram and Facebook.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”7 tips to create PPC text ads that are trustworthy and clickworthy” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Your text ads should build trust, not set off alarm bells. Use these trust signals to make your PPC ads drive confidence and clicks.<\/p>\n

Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Google Analytics 4 can now be integrated with Salesforce Marketing Cloud” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

For the first time, integration is accessible to both GA4 standard and 360 properties.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Google Performance Max adds new AI features” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Advertisers in the U.S. will be able to use the tools to generate text and image assets for campaigns by the end of the year.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Instagram Rolls Out Option To Share Reels and Feed Posts With \u2018Close Friends\u2019 Only” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

While Instagram actually started rolling this out with selected users back in September, it\u2019s now officially announced that all users will be able to share feed posts and Reels with a selected group of people that they\u2019ve added to their \u201cClose Friends\u201d list.
<\/span><\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Meta\u2019s Ad-Free Subscription Package Restricts Capacity To Run Ads in Its Apps” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

As per Meta\u2019s documentation, not only will you no longer see ads in your own feed as a result of paying \u20ac9.99 per month, but you also won\u2019t be able to run ads, or boost posts for yourself, or your business, depending on your subscription.<\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”TikTok Launches Integration With Music Streaming Platforms” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

TikTok\u2019s looking to further solidify its connection to the recording industry via a new \u201cAdd to Music App\u201d option in the app, which will enable you to add tracks that you hear in TikTok clips to your music library on your preferred streaming service.<\/p>\n

Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Google Ads Rolls Out Generative AI Features To Performance Max” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Google launches generative AI in Performance Max to help marketers easily create customized text and image ads at scale.<\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Microsoft Ads Announces New Bid Strategies For Audience Ads” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Just in: Microsoft Ads added new bid strategies to its Microsoft Audience Network ads. While Microsoft has supported automated bidding strategies for its core campaign types, they\u2019ve added two new types for all Microsoft Audience Network ads.<\/p>\n

Read more.<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”#d8d8d8″ global_colors_info=”{}”][et_pb_team_member name=”Google Performance Max Evolves With New \u201cSearch Themes\u201d Feature” _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_line_height=”1.2em” body_font=”|300|||||||” body_font_size=”16px” body_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Google rolls out “Search Themes” for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.6″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_post_nav prev_text=”Previous: %title” next_text=”Next: %title” _builder_version=”4.17.4″ title_font=”Roboto|700|||||||” title_text_color=”#f92c8b” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ header_2_font=”|600|||||||” header_2_font_size=”48px” header_2_font_size_tablet=”38px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

What else might interest you…<\/h2>\n

[\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”all” use_manual_excerpt=”off” excerpt_length=”120″ show_author=”off” show_categories=”off” show_pagination=”off” _builder_version=”4.17.6″ header_font=”|600|||||||” header_font_size=”14px” header_line_height=”1.3em” body_font=”||||||||” meta_font=”|600|||||||” meta_text_color=”#f92c8b” meta_font_size=”13px” pagination_font_size=”14px” header_font_size_tablet=”15px” header_font_size_phone=”14px” header_font_size_last_edited=”off|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”0px” box_shadow_style=”preset1″ box_shadow_blur=”50px” box_shadow_color=”rgba(110,130,208,0.18)” global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

As the leaves start to turn and autumn paints the world in warm hues, the digital realm too witnesses its own transformative moments.<\/p>\n","protected":false},"author":219950554,"featured_media":5169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"4.16\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\" use_custom_gutter=\"on\" gutter_width=\"2\" make_equal=\"on\" _builder_version=\"4.17.6\" custom_css_main_element=\"align-items: center;\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_image src=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\" align=\"center\" align_tablet=\"center\" align_phone=\"\" align_last_edited=\"on|desktop\" _builder_version=\"4.17.6\" _dynamic_attributes=\"src\" custom_margin=\"||||false|false\" custom_margin_tablet=\"0vw|||\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" animation_direction=\"left\" border_radii=\"on|8px|8px|8px|8px\" box_shadow_style=\"preset3\" box_shadow_vertical=\"16px\" box_shadow_blur=\"96px\" box_shadow_spread=\"-24px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.6\" _dynamic_attributes=\"content\" text_font=\"Roboto||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" header_font=\"|700|||||||\" header_text_align=\"left\" header_text_color=\"#202020\" header_line_height=\"1.2em\" header_3_font=\"Roboto|700||on|||||\" header_3_text_align=\"center\" header_3_text_color=\"#ffffff\" header_3_font_size=\"24px\" header_3_letter_spacing=\"10px\" header_3_line_height=\"2em\" text_orientation=\"center\" background_layout=\"dark\" custom_padding=\"|||10px|false|false\" text_font_size_last_edited=\"off|desktop\" header_font_size_tablet=\"40px\" header_font_size_phone=\"32px\" header_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"16px\" header_3_font_size_phone=\"14px\" header_3_font_size_last_edited=\"on|phone\" header_3_letter_spacing_tablet=\"5px\" header_3_letter_spacing_phone=\"\" header_3_letter_spacing_last_edited=\"on|tablet\" locked=\"off\" global_colors_info=\"{}\"]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_blurb title=\"The article was written by Markestic\" image=\"https:\/\/markestic.com\/wp-content\/uploads\/2022\/07\/markestic-favicon.png\" icon_placement=\"left\" _builder_version=\"4.17.6\" _module_preset=\"default\" header_font=\"|700|||||||\" header_font_size=\"24px\" custom_padding=\"|||10px|false|false\" hover_transition_duration=\"0ms\" border_radii_image=\"on|100px|100px|100px|100px\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_blurb title=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImV0X2JvZHlfbGF5b3V0X2NhdGVnb3J5In19@\" use_icon=\"on\" font_icon=\"||divi||400\" icon_color=\"#dddddd\" icon_placement=\"left\" image_icon_width=\"20px\" _builder_version=\"4.17.6\" _dynamic_attributes=\"title\" header_font=\"Roboto|500|||||||\" header_text_color=\"#f92c8b\" header_font_size=\"16px\" header_line_height=\"20px\" custom_padding=\"|||16px|false|false\" hover_transition_duration=\"0ms\" icon_font_size=\"20px\" global_colors_info=\"{}\"][\/et_pb_blurb][et_pb_blurb title=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@\" use_icon=\"on\" font_icon=\"||divi||400\" icon_color=\"#dddddd\" icon_placement=\"left\" image_icon_width=\"20px\" _builder_version=\"4.17.6\" _dynamic_attributes=\"title\" header_font=\"Roboto|500|||||||\" header_text_color=\"#f92c8b\" header_font_size=\"16px\" header_line_height=\"20px\" custom_padding=\"|||16px|false|false\" hover_transition_duration=\"0ms\" icon_font_size=\"20px\" global_colors_info=\"{}\"][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.17.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.17.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_font_size=\"18px\" header_2_font=\"|700|||||||\" width_tablet=\"80%\" width_phone=\"90%\" width_last_edited=\"on|phone\" module_alignment=\"center\" global_colors_info=\"{}\"]

As the crisp October air sets in and nature's palette shifts to vibrant reds and golds, the digital landscape undergoes its own captivating transformations. Join us on this autumnal journey through the world of digital marketing, pay-per-click wonders, and the ever-shifting realm of social media.<\/h2>\n

 <\/p>\n

Every news article starts with a summary of the key points, however, if you are willing to dive deeper into a specific topic, you can always find an additional link for further reference.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Google Demand Gen campaigns: Migration and best practices\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Google Ads introduces Demand Gen campaigns, replacing Discovery. Harnessing automation and machine learning, Demand Gen focuses on generating awareness and upper-funnel engagement. Testing underway.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Google quietly increases ad prices to meet targets, claims exec\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Google quietly tweaked ad auctions, raising costs by up to 10% without notifying advertisers, raising concerns about Smart Bidding.<\/p>\n

Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Bard to be combined with Google products like Gmail and YouTube in latest upgrade\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Google said that its AI-powered chatbot Bard will be integrated into apps such as Gmail, Docs, YouTube, and even Flights, to create Bard Extensions<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Google\u2019s AI-powered search experience can now generate images, write drafts\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Google's SGE is expanding its capabilities with image generation and customizable writing drafts, bolstered by stringent filters for responsible use. These updates will be available to users in the near future, enhancing their search experience.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Recession Fears Still Haven't Gone Away \u2014 Here's How This Strategy Can Save Your Small Business in a Downturn.\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Recession fears are on every business owner's mind, which means we all want to get - and keep - more customers. Building strong relationships with them can help protect the small business owner during a downturn, so here's how you can automate this process.
<\/span><\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Meta rolls out new features for Facebook and Instagram Reels ads\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

The new capabilities were designed to streamline the campaign creation process for advertisers and improve the user experience for shoppers.<\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Shopify Audiences Adds Integrations With Snap, TikTok and Criteo to Target Customers\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

The partnerships expand the reach and efficiency of Shopify Plus merchants, allowing them to target customers more effectively using their preferred advertising networks, Shopify said in a Monday (Sept. 25) blog post. The integrations join an existing lineup of channel partners, including Meta, Google and Pinterest.<\/p>\n

Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"TikTok testing out advert-free monthly subscription\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

The BBC understands the Chinese firm is trying out the service in an English-speaking market outside the US, but has declined to comment on exactly where.<\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.18.0\" _module_preset=\"default\" width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"SnapChat My AI Sponsored Links with Microsoft Advertising\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

SnapChat My AI was rolled out to Snapchatters globally with new features in April this year. Snapchatters are using My AI for things like party planning tips, restaurant recommendations, or sports news.<\/p>\n

Read more.<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"30px|30px|30px|30px|true|true\" border_radii=\"on|10px|10px|10px|10px\" box_shadow_style=\"preset1\" box_shadow_color=\"#d8d8d8\" global_colors_info=\"{}\"][et_pb_team_member name=\"Google is blocking Microsoft Edge users from watching YouTube\" _builder_version=\"4.18.0\" _module_preset=\"default\" header_font=\"|700|||||||\" header_line_height=\"1.2em\" body_font=\"|300|||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" global_colors_info=\"{}\"]

Google is reportedly blocking some Microsoft Edge users if they are using \u201cstrict\u201d tracking modes. This might be to stop people from using ad blockers.<\/p>\n

<\/span>Read more.\u00a0<\/span><\/a><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.17.6\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_post_nav prev_text=\"Previous: %title\" next_text=\"Next: %title\" _builder_version=\"4.17.4\" title_font=\"Roboto|700|||||||\" title_text_color=\"#f92c8b\" global_colors_info=\"{}\"][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.4\" header_2_font=\"|600|||||||\" header_2_font_size=\"48px\" header_2_font_size_tablet=\"38px\" header_2_font_size_phone=\"28px\" header_2_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]

What else might interest you...<\/h2>[\/et_pb_text][et_pb_blog fullwidth=\"off\" posts_number=\"3\" include_categories=\"all\" use_manual_excerpt=\"off\" excerpt_length=\"120\" show_author=\"off\" show_categories=\"off\" show_pagination=\"off\" _builder_version=\"4.17.6\" header_font=\"|600|||||||\" header_font_size=\"14px\" header_line_height=\"1.3em\" body_font=\"||||||||\" meta_font=\"|600|||||||\" meta_text_color=\"#f92c8b\" meta_font_size=\"13px\" pagination_font_size=\"14px\" header_font_size_tablet=\"15px\" header_font_size_phone=\"14px\" header_font_size_last_edited=\"off|desktop\" border_radii=\"on|20px|20px|20px|20px\" border_width_all=\"0px\" box_shadow_style=\"preset1\" box_shadow_blur=\"50px\" box_shadow_color=\"rgba(110,130,208,0.18)\" global_colors_info=\"{}\"][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"1280","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1471],"tags":[],"class_list":["post-5167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markestic-monthly"],"yoast_head":"\nMarkestic Monthly | 2023-11 - Markestic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markestic.com\/en\/markestic-monthly-2023-11\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markestic Monthly | 2023-11 - Markestic\" \/>\n<meta property=\"og:description\" content=\"As the leaves start to turn and autumn paints the world in warm hues, the digital realm too witnesses its own transformative moments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markestic.com\/en\/markestic-monthly-2023-11\/\" \/>\n<meta property=\"og:site_name\" content=\"Markestic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/markestic\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-16T10:44:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-16T10:48:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/markestic.com\/wp-content\/uploads\/2023\/11\/markestic-website-blog-cover.png?fit=1200%2C600&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"markestic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"markestic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/markestic.com\\\/en\\\/markestic-monthly-2023-11\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/markestic.com\\\/en\\\/markestic-monthly-2023-11\\\/\"},\"author\":{\"name\":\"markestic\",\"@id\":\"http:\\\/\\\/markestic.com\\\/en\\\/#\\\/schema\\\/person\\\/a18a57f5846432814b670858e2b78a05\"},\"headline\":\"Markestic Monthly | 2023-11\",\"datePublished\":\"2023-11-16T10:44:00+00:00\",\"dateModified\":\"2023-11-16T10:48:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/markestic.com\\\/en\\\/markestic-monthly-2023-11\\\/\"},\"wordCount\":2193,\"publisher\":{\"@id\":\"http:\\\/\\\/markestic.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/markestic.com\\\/en\\\/markestic-monthly-2023-11\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/markestic.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/markestic-website-blog-cover.png?fit=1200%2C600&ssl=1\",\"articleSection\":[\"Markestic Monthly\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/markestic.com\\\/en\\\/markestic-monthly-2023-11\\\/\",\"url\":\"https:\\\/\\\/markestic.com\\\/en\\\/markestic-monthly-2023-11\\\/\",\"name\":\"Markestic Monthly | 2023-11 - 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