Our approach to AI

Strategy from people. Execution accelerated by AI.

For us AI is not a marketing slogan and not a separate service, it is the engine of execution. The decisions are human, the speed is AI. That way we test faster, learn more and work with lower overhead, leaving more time for strategy and for your growth, and more profit on your side.

Faster testing

More campaign and creative variants in less time, more learning, less budget burned.

Deeper analysis

AI-assisted data analysis, so we see the profit opportunity sooner.

Human control

Strategic decisions are made by experienced specialists. Professional responsibility always stays with a person.

What we use it for

Where does AI actually work for us?

Not in one or two places, it runs through our daily work, from research to creative.

Market and industry research
Competitor tracking and monitoring
Spotting and analysing performance anomalies
Cross-channel attribution analysis
Performance modelling
Producing and improving copy, image and video content
Our toolset

We work with front-line AI tools

We build the best and constantly updated tools into our workflows, from copy through image and video to automation.

Higgsfield
Where we stand against the market

We do not just “also use” AI, we build around it.

According to a market survey run at an international agency conference, most agencies are still experimenting or adopting AI selectively. We are in the narrow group that is rebuilding its operations around it.

AI maturity, 46 agencies
46agencies
19% Rebuilding the business model
9 agencies · this is where we are
25% Built into the process · 12
53% Selective adoption · 24
3% Experimenting · 1
Markestic, in the most advanced group
AI-Enhanced → AI-Native
This is where most agencies are Selective adoption · 53% Markestic, this is where we are AI-ENHANCED the same agency, better execution AI-NATIVE AI as the operating foundation
AI Readiness self-assessment

How do you stand on AI?

A few quick questions to see how mature your marketing is on AI, with instant, benchmark-based feedback.