The Markestic Profit Engine
A documented system in which the strategy is the product and the channels are the execution. The biggest risk is spending before you understand the opportunity, so we always start with diagnosis and opportunity analysis. Four steps, one closed loop: Diagnosis → Strategy → AI-accelerated execution → Profit scaling.
The output of the Profit Engine, as the client sees it.
We do not send you a platform export. You get a weekly report that tells you in business language what happened, what we did and what comes next week, with the decision written next to the numbers.
Not PowerPoint. A planning engine that connects every number.
MOMP, the Markestic Online Media Planner, is our in-house software: it models budget, revenue and profit per channel, and shows live what happens when you nudge conversion or average order value.
| Recommended online channels | Monthly budget | Monthly revenue | ROAS | Cost / transaction |
|---|
ROAS is the ratio of revenue to ad spend. The organic and direct rows have 0 cost, they are built up by the paid channels and the brand.
What happens if you turn a dial?
Two levers move most of the profit: the conversion rate and the average order value. Drag the sliders, or pick a scenario.
Revenue share · paid channels
How much revenue each channel brings
Budget share · paid channels
Where the ad money goes
Diagnosis, where is the profit leaking?
Before we spend anything, we understand where your system stands. We measure the whole funnel and the profitability, not just the website traffic.
- Channel audits, where every paid and organic channel wastes money and where the headroom is.
- GA4, CRM and back-end data reviewed, we work from real business numbers, not only from platform data.
- Funnel and drop-off analysis, where visitors fall out between the impression and the purchase.
Illustrative data, at every step we look for the biggest headroom.
Strategy, which levers actually move the result?
We model which lever would improve your profit or revenue the most, the cost of traffic, the conversion rates, the average basket or order value. Not “spend more”, but spend smarter.
We decide the strategic direction together: some things are ours to influence, some are yours. This is joint thinking and joint delivery, a prioritised growth plan with budget, revenue and return modelled per channel.
AI-accelerated execution, human strategy, AI pace
AI does not replace people, it speeds the work up. Instead of repetitive manual execution, more time is left for strategy and for thinking about the whole. What took five hours yesterday takes four today, and maybe only three tomorrow.
In the age of AI your real competitors are not the AI itself, but the companies that use it better. We help make your marketing faster and more efficient, while more time goes to strategy and growth. Our approach to AI →
Profit scaling, we accelerate what works
There is no perfect system, every test carries the chance of a win and of a dead end. It is our job to build the best marketing mix, and then to keep fine-tuning it as time passes and new challenges arrive.
We scale the winners in a controlled way and replace the weak ones, with automated reporting and continuous, data-driven decisions.