Keyword research, the foundation of an effective SEO strategy
Keyword research contributes a great deal to how popular your website becomes. Optimise your content and strategy to match current market demand, so you attract as many visitors as possible.
Why does keyword research matter?
The right SEO keywords help make your website visible. Detailed keyword research is the foundation of a well-crafted SEO strategy, it determines which terms your potential customers use when searching for your products or services. Once you know these search habits, you can reach your audience far more effectively and grow your traffic and conversions.
Keyword research is an in-depth analysis that uncovers the trends, as well as the terms that give you the best chance of reaching the top of the rankings.
How we carry out the research
Our tailored keyword research makes sure your website targets your potential customers with the right words. We focus on terms that not only generate high search volume but are also relevant to your industry.
During our research we carry out the following steps:
Market and audience analysis
By getting to know your market we uncover the words and questions your audience uses to search for your products / services, and the intent behind those searches. On that basis we build a strategy so that, by making the right use of relevant SEO keywords, you can claim a higher position in the search rankings than you hold today.
Analysing keyword competitiveness
Once we understand your potential customers’ search habits, we analyse how competitive the keywords are. We then recommend the terms that let you target your audience best, so you can achieve the strongest results. These are the so-called “quick-win” keywords that let you grow easily and quickly.
Competitor analysis
Analysing competing companies delivers important information. We look at which keywords your competitors rank for, and how those results perform within the search listings. By analysing their strategy and uncovering any gaps, you can gain a significant competitive edge.
Search intent analysis
Understanding your audience’s search intent is a key factor in choosing keywords. Our analyses show which category a given search falls into, and by optimising the content and keywords accordingly you can give your audience content that matches their search intent.
Choose our service for maximum success!
We tailor the research to your company’s goals, industry and competitive situation. The result isn’t a keyword list but a prioritised plan: which terms are worth building content around, in what order, and where you have a realistic chance of reaching the top of the rankings.
Not a keyword list, a decision map.
Keyword research isn’t about listing as many words as possible. What you need to find out is where there’s any demand at all, with what intent people search, and which of your pages answers it, without that, even the best content only hits its target by accident.
This service can be booked on its own, but it delivers the best results together with the others, within a single strategy.