Content, SEO & social · Visuals

Video that people watch to the end.

Ad videos, UGC, product videos and expert content, AI-accelerated production, designed for ad performance.

Question hook: hands with a mug and a gemstone bracelet1 · Question0:00–0:03Which stone suits you?
Demo hook: bracelet on a pedestal2 · Demo0:00–0:03Take a closer look.
Testimonial hook: man filming a selfie in his living room3 · Testimonial0:00–0:03Let me show you what arrived today.
Same video, three opening frames. We test the first 3 seconds, because that's where viewers decide to keep watching.
UGC sample: opening frame of a selfie video with an AI-generated presenterAI-generated sample
Short, silent, striking

The format that gets the most attention.

On most surfaces video starts without sound, and its fate is decided within a few seconds. That’s why we design for the first frame and the captions, not for a punchline at the end.

Ad video

Short, striking, built for conversion.

UGC / talking head

Authentic, testimonial-style content.

Product video

The product as the star, plain and simple.

CEO & brand

Expert presence and trust.

From our campaigns

Videos that keep working for months

Our own video production and our clients' video ads from the Meta Ad Library. Click to watch.

The first 3 seconds

Viewers decide at the hook

The same video with two openings: with one, most viewers scroll past in the first seconds; with the other, they keep watching. That's why we produce several hooks for the same body, and the retention curve decides.

  • Hook A: slow build-up
  • Hook B: question on the first frame
first 3 s0%25%50%75%100%0369121512%40%seconds
Sample data: what a hook test looks like in viewer retention.
Why it matters

Short video is the most powerful attention-grabbing format today

Audiences consume short, vertical video the most, across Meta, TikTok and YouTube alike. A well-built product video or UGC piece doesn’t just grab attention, it also lends the brand credibility: it shows the product in a real situation, in real use.

How we work

From storyboard to platform optimisation

01

Storyboard & script

Planning the hook, the message and the CTA from the first three seconds.

02

Production

AI-accelerated animation or live/UGC filming, depending on the format.

03

Captions & localisation

Understandable without sound, and reusable across languages and markets.

04

Platform optimisation

Editing and aspect ratios adapted to the logic of Meta, TikTok and YouTube.

What is included

From script to ad variants

For us a video isn’t a pretty film, it’s an advertising tool: we design it to work within the logic of the surface, and to leave something to test.

  • Format and message plan per platform (Meta, TikTok, YouTube)
  • Script and storyboard, with special attention to the first three seconds
  • Production: in the studio, on location or with an AI-accelerated workflow
  • Editing, captions and versioning in 9:16, 1:1 and 16:9
  • Several hook variants for the same core, ready for A/B testing
  • Performance review: which version held the viewer

It’s worth it if

  • You have a running ad budget where the video can actually be tested
  • There’s an accessible product, location or expert you can show
  • You’re thinking in several versions, not one “perfect” film

Start with something else for now if

  • You want a single image film, with no advertising use
  • There’s no budget for distribution, a video won’t find viewers on its own
  • You need finished material within two weeks, with no chance to film
Questions

What people ask most often

Do you need an actor or a studio?

Not necessarily. Many formats work from product content, screen recordings or AI-accelerated production too, the key is that it stays authentic.

How many versions does a campaign need?

To start, typically 3–5 hook variants on the same core. That way the platform can learn, and you can see which message actually lands with the audience.

How long does a video take?

A simpler version built from existing material takes 1–2 weeks. Production that involves filming is typically 3–5 weeks, depending on scheduling.

Let’s make video that also delivers on the advertising goal.