Google Ads campaign management that brings you not clicks, but profit.
Presence on Google that pays back, not clicks for their own sake. Every campaign is part of your profit strategy. In 2022 we were named a Google Premier Partner and we have been a Google Partner ever since, with dedicated support and beta access to the newest features.
What we deliver as a Google Ads agency
As a Google Ads specialist, we take the full Google Ads management off your plate: Google Ads campaign management, daily optimisation and measurement are all on us. Whether you’re launching your first Google Ads campaign or bringing over an existing account, as a profit-focused Google Ads agency we optimise for return, not vanity metrics.
The proof that we do not talk about return in theory.
We did not build our experience on one or two accounts. Over the past years we have managed advertising worth roughly HUF 10 billion in total, and we documented what we learned as we went. That is how we know what works, and what just eats the budget.
Google Ads is not the goal, it is a tool.
In most accounts the problem is not “more clicks”, but that it is unclear which campaign actually produces profit. We start from the numbers: what pays back, where the waste is, and we build the campaign structure from there. The goal is not just a high ROAS in the report, but more profit in your bank account.
How your Google Ads account changes
- Rising click costs, falling return
- A scattered campaign structure
- Incomplete measurement, distorted platform data
- You do not know which campaign makes a profit
- A clean, profit-focused campaign structure
- Server-side measurement, accurate attribution
- The budget goes to the campaigns that pay back
- A weekly business report, you see what brings the profit
It is strongest when…
You want to scale an online store
Shopping and Search are already running, but profit is not growing in line with spend.
You want quality leads
The goal is not lead volume but sales-ready prospects, with a measurable return.
You already have data
Enough conversion data has accumulated to give us something to optimise and scale.
What do you need?
We find the campaign mix that pays back best for you, not a bit of everything.
Search
Capturing active buying intent, searchers are up to 50% more likely to buy. When: there is existing demand for your product.
Shopping & PMax
Product-led presence across the whole ecosystem, with a CSS advantage. When: an online store with a lot of products.
YouTube & Display
Demand building and remarketing; Display reaches close to 90% of internet users. When: you want to build a new audience.
Local
Local visibility and store footfall. When: you also have a physical presence.
Remarketing
Bringing back people who already showed interest, the best-returning audience. When: you have traffic but weak conversion.
Continuous testing
Creative, offer and landing page tests, accelerated by AI. When: always, this is the engine of scaling.
What a Google Ads partnership includes
- A full account audit and a profit-focused campaign structure
- Measurement setup (conversions, server-side tracking, offline conversions)
- Creative and ad copy (with AI-accelerated variants)
- Continuous optimisation and bid management
- A weekly report in business language, profit, not vanity metrics
- An automated online reporting dashboard
- A dedicated contact and strategic reviews
Measurement is not a separate project, it is the basis of performance.
You cannot make good decisions from bad data. That is why measurement is the foundation of our campaigns: server-side tracking against data loss, offline conversions fed back into Google, and clean attribution, so you really see which unit of spend produces profit.
Not clicks, profit
The features are a given; this is what you actually see in your numbers.
A higher profit margin
We do not chase revenue or ROAS, but the actual return.
Cheaper acquisition
Accurate targeting and measurement → less budget burned, a lower CPA.
Predictable scaling
We accelerate the winning campaigns in a controlled way, the return does not fall apart.
Five steps, following the logic of the Profit Engine
A transparent process with concrete timelines, and more meeting time than is usual.
Audit & diagnosis
We review the account and the measurement, where the profit leaks.
≈ 5 working daysStructure & measurement
A profit-focused campaign structure and accurate measurement setup.
≈ 1–2 weeksLaunch & testing
Creatives and offers live, with AI-accelerated iteration.
launch in about 2 weeksOptimisation
Weekly decisions based on profit and margin, not unit counts.
continuous, weeklyScaling
We accelerate the winning campaigns and replace the weak ones.
continuousReporting
A weekly report in business language, profit and margin, not vanity metrics. A dashboard that refreshes daily, and a custom Looker Studio report on request.
Staying in touch
A dedicated contact and more meeting time than is usual, regular, proactive discussion, not one email a month.
A Google Partner. Premier Partner in 2022, the top 3% of providers.
In 2022 Google named us a Premier Partner, which means the top 3% of advertising partners. We have been a Google Partner every year since, with dedicated support, beta access and a direct line to the platform. But partner status is only the baseline: the difference is in the profit-focused thinking.
- Optimisation based on profit and margin, not plain revenue or unit counts
- Server-side measurement to reduce data loss
- A deliberate split between branded and non-branded campaigns
- Filtering out fake and worthless traffic
- A weekly report in business language, not vanity metrics
Real Google Ads results
Laptopszalon
Conversion rate growth through restructuring the account.
Case study →“We did not spend more, we spent smarter. In one year, +65% revenue, while clicks became 8% cheaper.”
Markestic vs. the typical PPC agency
| Criterion | Typical PPC agency | RecommendedMarkestic |
|---|---|---|
| Goal | A high ROAS in the report | More profit in your bank account |
| Optimisation | On clicks and revenue | On profit and margin |
| Measurement | Basic conversion tracking | Server-side tracking, offline conversions |
| Reporting | Vanity dashboard | A weekly report in business language |
| Campaign structure | A template | Tailored to the account, branded and non-branded split |
Frequently asked questions
Is there a minimum ad budget?
There is no hard limit, but Google Ads only really pays off when there is enough data to learn from. In the Channel Audit we will tell you honestly whether it is worth it right now.
Do you take over my existing account or build a new one?
It depends on what the account shows. A rebuild often brings the biggest jump, but only if the audit supports it.
How do we start?
Request a proposal, or the best entry point is the Channel Audit, a focused review of your account.
This channel can be booked on its own, but it delivers the best result together with the others, under shared measurement and budget logic.
Let’s see how much profit is hiding in your Google Ads account.
Request a proposal, or start with a focused Channel Audit.