Social ads that don’t win likes, they win buyers.
Meta (Facebook, Instagram), TikTok and LinkedIn campaigns, with layered targeting, strong creative and profit-focused optimisation. A badly set-up ad burns through the budget; a well-built system brings buyers.
The ad in its real place: right in the path of the thumb.
In the feed there’s no second chance: the first second decides whether the ad stops the scroll. So the question isn’t whether the creative is pretty, but whether it works where your audience actually meets it.
The same goal, several creative directions, the market decides which one wins.
We don’t run a single creative. We launch several directions at once and, based on the market’s feedback, steer the budget towards the winners, we replace the weak ones, we don’t defend them.
Creative is the central pillar of the ad
The same offer with a different image and a different opening line brings a completely different result. That’s why we don’t deliver one creative but directions that the market ranks.
Attention is cheap. Buyers aren’t.
Demand is built on social platforms, before anyone searches on Google or ChatGPT. But the competition for attention is fierce: only a relevant message, strong creative and accurate measurement bring buyers, not likes. We don’t just spend the budget; we build it into a profitable customer-acquisition system.
Where your audience actually is
Facebook & Instagram (Meta)
The biggest reach and the most refined targeting, optimised for purchases.
TikTok
Explosive attention and a younger audience, creative-led performance.
B2B and professional targeting, decision-makers and lead generation.
YouTube
Video demand-building and remarketing.
A purchase-minded audience looking for inspiration.
Creative production
Creative is the central pillar of the ad, we test with AI-accelerated variants.
Not reach, buyers
Profitable customer acquisition
We optimise for purchases and profit, not for reach or likes.
Precise targeting
The right message to the right audience, less budget burned.
Demand-building + scaling
We build a new audience, then scale what works in a controlled way.
Six steps from the like to the profit
Target-audience strategy
Who we address, with what message, at which stage of the funnel.
Campaign and objective type
A campaign structure and bidding strategy that fit the business goal.
Placements
Choosing the right platforms and placements.
Ad types & creative
Formats and creatives, tested with AI-accelerated variants.
Optimisation
Continuous, profit-based fine-tuning.
Reporting
A weekly report in business language, what the investment brought in.
“The Markestic team integrated Facebook and LinkedIn marketing and gained direct access to roughly 80% of the HR professionals in our target market.”
Frequently asked questions
Which platform is right for me?
It depends on where your audience is and what the goal is. We choose together in the strategy, not a bit of everything, but where the profit is.
Do you produce the creative too?
Yes. Creative is the central pillar of the ad, we test with AI-accelerated variants so the budget goes to the winners.
How do we start?
Request a proposal, or start with a Channel Audit on your existing social account.
This channel can be booked on its own, but it delivers the best result together with the others, under shared measurement and budget logic.