+52% conversion rate and a 72% lower bounce rate

Introduction

Laptopszalon came to us asking for help restarting their online marketing activity, organising their activities and developing a campaign strategy. They wanted to turn their existing web store into a better-converting e-commerce site, where increased traffic would let them realise higher profit.

The bulk of their product range is made up of laptops, notebooks and smart devices, but you can also find DIY and household tools, drones and other consumer electronics.

Challenge

The partnership began in June 2020, and we ran into a challenge similar to many of our other clients: the measurement of the site’s purchase events was not set up properly. So even though they had a web store and had run campaigns before, the conversions generated by that spend were not being measured accurately.

Solution

After we examined the Google and Facebook ad accounts and went through the fixes that needed making, we could move on to building the online campaign strategy. We created a new keyword list, and the whole account was given a new campaign structure, with professional copy and ad extensions.

First we developed the search engine advertising strategy, then the paid social media ads and their full campaign management. Once the measurement was put right and the campaigns were live, the focus turned to getting the visitors arriving at the web store to actually convert: to spend enough time on the site and not leave their basket empty.

Channels and tools

Summary

Restoring measurement, the rebuilt campaign structure and optimisation focused on the conversion path together produced the result: substantially more purchases from the same traffic, at a lower acquisition cost.