Like most social media platforms, LinkedIn is constantly rolling out updates to deliver an even better experience to its users. With new functionality and innovations, users can more easily find opportunities that help them in their job search, in posting a job, or in advancing their careers.
Curious what's coming up over on LinkedIn in the near future? Then read our short summary of this year's updates:
Optimizing your content
Over the past few years, LinkedIn has grown mainly as a content marketing platform. In 2023, the algorithms are expected to keep getting more refined, the value of content will improve, and keywords and primary search terms will be easier to select. Another interesting possibility will be that only subscribers can access premium content, so experts can be offered better opportunities through content created by premium members.
More options for job seekers
In 2023, LinkedIn's job-search options are expanding further and giving job seekers the chance to search for potential workplaces in a more tailored way. Using filters, users can select the positions they're looking for, the salary range, the company size and so on. The pool of specific opportunities LinkedIn offers will also grow, and they may be even better suited to meeting a given job seeker's needs.
Image- and video-based features
These days, social media sites are mostly full of images and videos, but LinkedIn still builds mainly on text-based content. In 2023, however, this too could change: the platform will likely give users better support for uploading videos and images to their profiles. This will let users create and consume even richer content, as well as publish more information on their own pages.
Scheduling posts
Perhaps one of the most eagerly awaited updates is the option to schedule posts. The feature becomes available by clicking the clock icon that appears right next to the post button, letting you set both the day and the exact time your post is published.
These innovations will shape LinkedIn, and they're sure to bring great benefits to users. For that, though, alongside passive content consumption, active and deliberate participation in social media matters. It's worth thinking through your goals around your online presence and adjusting your LinkedIn communication to match, including by making use of the new features mentioned above.