PPC & advertising
Google Ads, Meta, Microsoft Ads and the other paid channels in practice: bidding, campaign structure, creative and measurement. We write about what turns ad spend into profit, not just clicks.
Articles on this topic
Performance Max campaigns in 2026: why a hybrid setup delivers the best results for Hungarian webshops
Almost five years ago Google introduced the Performance Max campaign type with the promise that you set it up once and automation handles the rest. What we've seen sinc…
Google is rewriting the rules of overperformance: three bidding updates and what to do about them as a leader
In June, Google announced three changes to how advertising campaigns bid and manage budgets. Two of them are opportunities: Smart Bidding Exp…
PPC marketing: hand it to an agency, or can you do it yourself?
In this post we talk about PPC campaigns: we go over what it takes to handle the management of Google ads and social media campaigns yourse…
7+1 reasons to switch your PPC agency
Working with the right PPC agency can make or break your results. If any of the following sounds familiar, it might be time to think about a chang…
What updates can we expect on LinkedIn in 2023?
Curious about what's coming up over at LinkedIn in the near future? Then read our short summary of this year's updates.
How to optimize your website for more conversions
Below we've put together a few tips to help you get more conversions from your website.
Powerful TikTok tips for businesses
TikTok is an increasingly popular social media app, especially among younger people. The platform has been called "the new Snapchat", and it's easy to see why…
One of the highest-converting marketing tools for webshops
If you run a webshop, it's unavoidable that your products should appear on price comparison sites. Shoppers love them because they make the decision proces…
Why set up GA4 right now?
Remember the emails you got from Google over recent months about Universal Analytics shutting down in July 2023? Did you just glance at them too…
What is TikTok? Why is it worth advertising on the platform?
TikTok is one of the fastest-growing platforms in the world, with ever-greater reach among both users and advertisers.
3 reasons to use Pinterest to reach your business goals
Pinterest isn't your typical social media platform. People mostly use it for discovery, but above all as a search engine.
Why it's worth trying Google Display & Video 360
It would be a shame to miss out on the fastest-growing online advertising opportunity, wouldn't it? Programmatic ad spend grew by 27% last year.
How to get started in online marketing with no prior experience
The question comes up, though: how do I get a job, how do I gain experience if I don't have any yet? That's exactly what I'll help you with now.
What is a Google CSS Partner? How can it cut your costs?
In this article we explain what Google Shopping is, and how you can advertise your webshop's products on it for 20% less!
Using the Google Analytics Spreadsheet Add-on
If you're curious about a simple and brilliant online tool that nearly 600,000 users rely on day after day (and not by chance!).
Why work with a Google Premier Partner agency?
If you want to get the most out of your online ads, maximizing your campaigns' efficiency while making sure every forint goes to the right pla…
What PPC means and how it works: benefits, costs, platforms and practical examples
Many people equate PPC with Google ads, but that's not the case, it's a far more complex and wide-ranging concept with plenty of opportunitie…
Google, Google, tell me: is my ad showing?
Your Google Ads search campaigns are live, and you eagerly fire up Google to witness the wonder in person, the Great Work, your digital footprin…
Looking for answers on your own numbers rather than an article?
In a Profit Diagnosis we show on your own account where the reserves are, not in general terms.