Koffein ServicE
Sustainable Client Growth Below Target CPA with a Scalable Campaign Structure
Koffein Service is a provider specializing in coffee machine rentals. To scale their business operations sustainably, they needed to acquire more clients, which is why they chose Markestic’s services.
Problem statement
Due to its unique service, Koffein Service has a rather niche target audience, which could not be reached effectively with poorly performing static creatives. As a result, demand was very low, conversions stagnated, and neither client nor sales numbers increased. Cost efficiency was crucial for Koffein Service, so they set a strict CPA (Cost per Acquisition – the cost of acquiring a new client) level, under which our team had to deliver clients.
Industry: B2B coffee delivery
Employees: 20
Partnership with Markestic: 2024
Solution
The first and most important step was creating new creative materials. Alongside static ads – which already provided a fresher appearance – we also developed video content, as videos perform much better in terms of conversions. Videos were not only more attention-grabbing but also significantly increased user interactions.
You can check out some of these videos here.
We tested creatives in multiple rounds: by A/B testing videos against static ads, we refined performance while introducing new visual approaches to better capture the target audience’s attention.
Additionally, we launched a brand-new conversion campaign on Facebook with broad and lookalike targeting, which helped attract new prospects. To maximize quote requests from acquired visitors, we also created a remarketing campaign targeting those who had already interacted with the website or social media channels but had not yet converted.
As part of international expansion, we also launched Koffein Service ads in Slovakia, placing special emphasis on creatives and messages built around the Delonghi brand.
Finally, in summer 2025, TikTok became an important part of the strategy: from July to August, we posted 2–3 organic videos per week while running 3 active sponsored videos weekly in parallel. This reached new audience segments and strengthened the brand’s presence among younger target groups.
This way, we built a combination that reached new audiences, reactivated existing prospects, and successfully entered new markets.
Results
By January–May 2025, ad spend increased by 124.5%, while the number of leads grew by 56.3%. Although CPA rose by 39.8% compared to the same period in 2024, it still remained below 50% of the originally set CPA threshold. This allowed the campaigns to scale successfully and sustainably.
For Koffein Service, the originally defined CPA threshold represented the break-even point: below this value, leads could be acquired profitably.
However, CPA alone is not a sufficient metric, because if the lead volume remains low, staff capacity is underutilized, and no real business value is generated. Thanks to the 2025 campaign structure and scaling, not only did we stay below the target CPA, but the significant increase in lead volume also ensured sufficient workload for the team, guaranteeing continuous operations and sustainable growth.