What are those false clicks?
“The global loss from ad fraud was $35 billion in 2020.”
Fake clicks on PPC ads are made to burn the advertiser’s advertising budget. In most cases, automated programs, so-called. botnets, but competitors may also be behind the phenomenon. Click fraud can also be used to make money for various criminal gangs.
Several studies suggest that no matter the size of the business, fake clicks can reach anyone who advertises online, regardless of company size. Of course, the financial damage can vary dramatically depending on how much your business relies on digital advertising.
At Markestic, we are passionate about cost-effective advertising spend and delivering reliable data to our clients. With high-budget ad accounts to manage, and digital being the new normal for many businesses, we felt the need to create a service that would ensure that every click was valuable to them, which they were paying for.
How do we fight fake clicks?
Contact us and we will send you an email with more information about the service.
We will guide you through the process of activating the service.
We show the cost-saving impact in monthly reports.
Is it really worth it?
It depends on your advertising budget and how much your business relies on digital advertising – but usually at least 5% of clicks are fake. In return, we ask for no more than 15% of the budget saved – but at least 1% of the total advertising budget.
As the rate of false clicks varies by industry, we actively monitor the effectiveness of the service and let you know how much it’s worth to you. With our monthly subscription-based billing, you can stop the service at any time.
Let’s look at two cases that can help you decide
10% false click rate
You spend €10 000 a month on Google Ads campaigns. The service shows 10% of clicks as fake, saving you €1000. We will charge you 15% of the amount you save, i.e. €150, and you will still save €850.
5% false click rate
You spend €10 000. The service saves 5%, or €500, and we charge €100 (1% of €10 000). You’ll still save €400.
Does Google not filter fake clicks?
You might legitimately ask: ” doesn’t Google (or other ad networks) filter out invalid clicks by default?”
And yes, you are right. But…
Google offers a very basic traffic filtering service that acts as a first line of defense against very obvious click fraud and invalid traffic in Google Ads accounts, but it is not a personalized service based on account settings, industry and other needs.
Our service acts as a sophisticated second-layer of protection, providing unparalleled additional protection against invalid and illegitimate traffic, like a firewall for your clicks. A unique algorithm tailored to your business and your industry.
11% of clicks on search ads are false.