Why do we need social media advertising?
Facebook is the most visited social media platform in the world, whereas Instagram is the second. We can almost certainly reach your customers easily with the right campaigns.
70% of users also search for companies and the products they want to buy on social media platforms.
More than 50% of Generation Y would shop via social media.
Increasing brand awareness
75% of Instagram users have visited a website after previously coming across their Instagram ad.
We help you with everything
We take the burden of social media advertising off your shoulders! With our extended social media management service, we give your brand an innovative look and guaranteed growth.
1. TARGET AUDIENCE STRATEGY
The advertising process is based on the right target audience. Who are the users we should target and how can we reach them in the best possible way? We use everything from attracting new enquiries to remarketing audiences to increase efficiency!
2. CHOICE OF CAMPAIGN AND TARGET TYPES
Depending on the purpose of your business, there are many advertising options available. Depending on your specific needs, this could be conversion boosting, dynamic product promotion, traffic generation or brand awareness.
3. DETERMINATION OF PLACEMENTS
In addition to the news feed, there are a number of other options for placing ads, selected according to your current campaign objectives. For example: messenger, video news feed, audience network.
4. CHOICE OF ADVERTISING TYPES
Besides static images and videos, creative solutions such as collection ads, Instant Experience, Carousel or dynamic ads are now available. We choose the right combination of advertising types to meet your business objectives.
Even the most well-developed campaign strategies need to be optimised from time to time, which is a natural part of digital advertising. As well as constantly monitoring campaigns, we’re constantly targeting new audiences, testing new visual and text creatives, and even adjusting deeper campaign settings to achieve our goals.
We make results measurable with a data-driven approach: at the end of the campaign period, we analyse your performance in a report to show you how your campaign has performed against a benchmark.
What should you know about social media advertising?
Social ads are sponsored content that appear in different places and formats in the newsfeed of social media users. Facebook ads can appear in your news feed, Messenger, Instagram, stories, etc.
Advertisers pay for each click on their ad and can target their ads to specific interest groups. Ads will only appear if the user belongs to a selected interest group. Social media sites play a huge role in remarketing to cart abandoners or previous customers.
Many factors can affect when and how your ads appear on Facebook – but don’t worry, we’re here to help!
We deliver measurable results.
We have managed Facebook, Instagram, TikTok, Pinterest, LinkedIn campaigns for several companies, including Bosch, Adecco and many more.
We’ll set everything up for you, test it, and fine-tune it to the max. Facebook may be the perfect solution for you, but it may be that we need to think in a completely different direction.
WE ARE ALWAYS UP TO DATE
Facebook and of course all social media platforms are constantly evolving. The algorithms, ad formats, tools, targeting options and much more are changing. We keep track of these changes so you can start using the latest features before your competitors.
We work in several industries and countries at the same time. Once a new tool has been proven elsewhere, we’ll implement it for you straight away, achieving outstanding results.
We’re constantly looking for ways to make your ads more effective.
Of course, our expertise comes first, but we also believe that human relations are very important to make the relationship between us work really well.