Conversion rate optimisation
Conversion rate optimisation
If you’ve never heard of conversion optimisation before, you may not know why it’s important. It’s simple: what’s better for you, 1 conversion per day on your website or 10? Obviously the latter. Conversion optimisation is a way to get more conversions.
✔ Conversion rate increase
✔ UI/UX analysis
✔ Heatmap analysis
✔ Website personalisation
Let’s start with the dry definition: programmatic buying is the automated, algorithm-based and real-time buying of digital media interfaces. The simplest way to describe it is that programmatic helps you identify and reach your advertiser’s target audience when and where it will be the most effective for the campaign’s purpose.
Facebook, Google, LinkedIn, etc. also use algorithms, but while PPC systems only allow you to appear on the ad networks belonging to the current provider (Facebook Ads, Google Display Network (GDN), etc.), programmatic – apart from certain specific cases – gives advertisers a wider inventory to reach their target audience. An interesting feature of the system is that you can even run programmatic ads on the Google Display network, if that’s where the user is worth buying.
So the novelty is that it is not only possible to advertise in an automated, well-targeted way through PPC systems but also on other platforms, making programmatic quasi the answer of the display market to Google’s data-driven, automated advertising solutions.
An important part of being present in the market is maintaining communication with customers. This can be particularly difficult, especially when there are so many stimuli in the digital world.
We can help you improve your brand communication! First, we design the email marketing platform that best suits your brand, build the concept, fine-tune the look and feel and measure, measure, measure! Your sales will soar with the right communication!
INTEGRATION INTO YOUR WEBSITE
TARGET GROUP SEGMENTATION
B2B EMAIL MARKETING
B2C EMAIL MARKETING
We will create your website following today’s trends, using the latest techniques, with a unique look and feel, using your company’s brand book.
At this stage, we’ll talk through exactly what your ideas are and how they can be put into practice.
We will form a document detailing exactly what features and interfaces will be created. The documentation also includes visual and functional designs, so you have the look, structure and functionality of the site in a visible, understandable format.
If you don’t want to write the content, we can help you. If you already have finished content, even from a previous website, we will read and review it on request.
Once the specification is finalised, the development process begins. The final website will then be ready. Of course, we will share this with your company at certain intervals to make sure we are moving in the same direction.
We can of course train our clients to change basic content elements on request, making their long-term work easier.