Summer is officially here, sunshine, beaches, and PPC news come with it. Let’s see what happened so far in the first weeks of summer!
Every news starts with a short summary with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an additional link for further reference.
Search Engine Land
As you might know in one year or so we will have lost access to all the third-party cookies we use today. This means we have to prepare for a cookieless future. In this article, you can read more about this issue and how to solve it.
Search Engine Roundtable
We’ve all come to know the usual layout of every Google Search page. It hasn’t changed much over the last couple of years. Now there are images as well as other extensions appearing as well, but they are more or less the same. Until now. Google is testing the new, “grid” layout instead of the usual scrollable for Google findings.
Search Engine Journal
If you’ve used Google ads recently you might have noticed that there have been some changes in the UI. Click the link to view what changed.
Meta is pushing Reels forward. They have to, to stay in competition with TikTok. And now they brought forward some new features which will make making Reels much easier. Like video creation tools and sound edit tools.
Social Media Today
Due to Meta misstepping so many times regarding private data Apple in response hinders data flow from users to companies like Meta. This costs a lot of money to Meta. In response, they have started developing a product that in theory could enable advertisers to advertise without any targeting.
To create higher transparency Meta will be releasing more data on how they target people with political and other types of ads.
How we approach our clientele is a very important thing. We have to make sure we get the right message to the right people at the right times. In this small article, you’ll read more about how to accurately target your audience. Let it be businesses or individuals.
Search Engine Land
Automation is the future. And automation in advertising is a very important thing. It leaves more room for experts to optimize and come up with new ideas to make sure the campaigns are performing as well as they can. In this article, Google shares three important steps you should take to make sure your performance is on top.