Bosch
Glamour Days: high return in a short campaign window — a coordinated Google Ads + Meta strategy delivering 48× ROAS.
As Bosch’s domestic e-commerce partner during Glamour Days, we managed promotional activity for small and large household appliances (primarily kitchen and laundry categories). The project aimed to support this nationwide, few-day promotion with effective digital advertising, focusing specifically on maximizing revenue generated during the campaign period while adhering to a strictly defined target ROAS of 20×.
The analyzed campaign window was 2025-10-09 to 2025-10-12.
Problem statement
Several compounding factors made the starting point difficult: the client had limited experience running multi-day flash promotions, the available budget was modest, and there was no pre-campaign to build demand ahead of the short sales window. On top of this, we had to maintain a strict 20× ROAS target—in an environment where settings that require a rapid learning phase do not always pay off within such a short runtime. Together, these factors created significant risk for both efficiency and controlled budget pacing.
Industry: technology and services
Employee: 15000+
Partnership with Markestic: 2022
Solution
Google Ads
Solution
Our strategy coordinated two platforms. On Meta, we launched conversion campaigns using general (non-product-specific) creatives, which, in our experience, perform more reliably in short promotional windows than narrowly product- or category-focused ads. On Google Ads, we worked in multiple layers: we set up Performance Max both as feed-only and with supplementary creative assets (the broad awareness of Glamour Days made creative assets particularly effective here), and we ran Search campaigns for historically strongest product categories as well as brand search. We directed traffic to a dedicated landing page to keep the conversion path as short as possible. For bidding, we optimized to Maximize conversions; over a short runtime, this proved the most reliable, since value-based bidding typically requires a longer (multi-day) learning period. Budget was allocated according to performance, at approximately 80% Google Ads / 20% Meta.
The campaign environment was further strengthened by a 20% discount via coupon and a much broader product assortment than usual (~70 products instead of the Bosch-typical 10–15). This positively affected both demand and basket value, so the efficiency measured across ad channels translated directly into revenue.
Results
Between 2025-10-09 and 2025-10-12, we spent the entire planned ad budget in a controlled manner, pacing to daily performance. Revenue ultimately exceeded expectations, and the campaigns achieved an actual ROAS of 48×—more than double the 20× target. We surpassed the target ROAS while maintaining strong stock and product fit on each day of the short window and continuously adjusting cross-channel allocation to match demand.
Summary
The standout results of Glamour Days were driven by the coordinated Meta + Google Ads architecture, the dedicated landing, and a bidding strategy tailored to short-term promotions. General creatives delivered stable performance, while Performance Max and Search effectively covered intent-driven demand and automatic reach expansion. The magnitude of the discount and the broadened product range gave conversion an extra lift. As a result, the campaign closed well above target at 48× ROAS, while using the entire budget efficiently.