70 times revenue multiplier on advertising costs
They have set themselves an important milestone of reaching HUF 1 billion in revenue by the end of 2021, while meeting the performance indicators set for their physical stores. To do this cost-effectively, the aim was to increase the number of transactions and revenue by optimising the conversion rate. We started working with EcoFamily at the beginning of 2021, on the recommendation of an existing client. In 2022, we are talking about a retail chain with a national coverage, 56 physical stores, mainly selling food and household goods, employing more than 1200 people.
+ 25% - Return on advertising
Between 2020 and 2021, their ads performed 25% better on average per month.
-27% - Get one purchase
In 1 year, the amount spent on advertising to acquire a purchase has decreased by 27%.
65% - Turnover
65% of their revenue comes from direct PPC traffic.