Markestic Monthly | 2022-11

The article was written by Markestic

17th November 2022

Winter is here. And with it cold news… Well, not all news is cold but some can be a bit chilling.

Every news article starts with a summary of the key points, however, if you are willing to dive deeper into a specific topic, you can always find an additional link for further reference.

 

Every news starts with a short summary with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an additional link for further reference.

YouTube Testing In-App Shopping In Shorts

Video-sharing platform is experimenting with expanded shopping features and affiliate marketing. This feature will be available for Youtube Shorts expected to be live next year in the U.S., Canada, Australia, Brazil, and India.

Read more. 

Microsoft Video Ads Are Now Broadly Available

Microsoft is trying to catch up to Google in terms of advertising. The option to create Video ads is available now in selected countries only but will be global in the future.

Read more. 

Google Announces Sunset Of Similar Audiences

Some very frightening news coming from Google. They are sunsetting Similar Audiences in the near future. But the option to use optimized targeting, smart bidding, and Pmax campaigns will allow you to reach these audiences.

Read more. 

Microsoft Launches Import Tool For Google Ads Performance Max

Microsoft is getting better with their ads and as they are also trying to create a hub where all advertising platforms can meet, they added a nifty new feature. This allows you to create smart shopping ads on Microsoft’s ads without needing to go through the setup process.

Read more. 

Google Search Console adds Shopping tab listings feature

Google is rolling out a new Shopping tab within Google Search Console that contains more information about your product snippets, merchant listings and shopping tab listings in Google Search.

Read more.

Google Analytics just introduced a new suggested audience

Google Analytics 4 is just a few months away. Every month there are more and more new features and news surfacing. This month is not different. GA4 got a new type of audience that you can use for your advertising needs.

Read more.

TikTok has launched an in-app ecommerce feature

The app is trying to compete with Amazon with a new feature now available in the US. In addition to its most recent shopping features, TikTok has just launched TikTok Shop, where users can now make purchases directly through the app.

Read more. 

Google Ads Paying Advertisers $100 To Enroll In Automatically Applies Recommendations

Google REALLY wants us to use their auto-apply recommendations feature. Now they pay users to use this feature. What a way to increase usage.

Read more.

Google Makes Ads More Distinguishable From Organic Results

Google is upgrading the design of search ads with new visual elements that emphasize business names and logos. The biggest, most eye-catching ones are logos next to ads and changing the “Ad” text to “Sponsored”.

Read more.

Google Launches ‘My Ads Center’ to Give Users More Control Over the Ads They See

Google’s looking to give users more control over the ads they see in its apps, and the information that they share for such, with the launch of its new ‘My Ads Center’ tool, which will provide more direct control options direct from ad listings.

Read more. 

What else might interest you…

Cool TikTok tips for businesses

Cool TikTok tips for businesses

TikTok is an increasingly popular social media app, especially among young people. The platform has been dubbed "the...

Why set up GA4 now?

Why set up GA4 now?

Just a ten-minute setup can save you a lot of headaches. "In 2023, we will start to retire Universal Analytics"...