Markestic Monthly | 2022-11
The article was written by Markestic
17th November 2022
Winter is here. And with it cold news… Well, not all news is cold but some can be a bit chilling.
Every news article starts with a summary of the key points, however, if you are willing to dive deeper into a specific topic, you can always find an additional link for further reference.
Every news starts with a short summary with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an additional link for further reference.
YouTube Testing In-App Shopping In Shorts
Video-sharing platform is experimenting with expanded shopping features and affiliate marketing. This feature will be available for Youtube Shorts expected to be live next year in the U.S., Canada, Australia, Brazil, and India.
Microsoft Video Ads Are Now Broadly Available
Microsoft is trying to catch up to Google in terms of advertising. The option to create Video ads is available now in selected countries only but will be global in the future.
Google Announces Sunset Of Similar Audiences
Some very frightening news coming from Google. They are sunsetting Similar Audiences in the near future. But the option to use optimized targeting, smart bidding, and Pmax campaigns will allow you to reach these audiences.
Microsoft Launches Import Tool For Google Ads Performance Max
Microsoft is getting better with their ads and as they are also trying to create a hub where all advertising platforms can meet, they added a nifty new feature. This allows you to create smart shopping ads on Microsoft’s ads without needing to go through the setup process.
Google Search Console adds Shopping tab listings feature
Google is rolling out a new Shopping tab within Google Search Console that contains more information about your product snippets, merchant listings and shopping tab listings in Google Search.
Google Analytics just introduced a new suggested audience
Google Analytics 4 is just a few months away. Every month there are more and more new features and news surfacing. This month is not different. GA4 got a new type of audience that you can use for your advertising needs.
TikTok has launched an in-app ecommerce feature
The app is trying to compete with Amazon with a new feature now available in the US. In addition to its most recent shopping features, TikTok has just launched TikTok Shop, where users can now make purchases directly through the app.
Google Ads Paying Advertisers $100 To Enroll In Automatically Applies Recommendations
Google REALLY wants us to use their auto-apply recommendations feature. Now they pay users to use this feature. What a way to increase usage.
Google Makes Ads More Distinguishable From Organic Results
Google is upgrading the design of search ads with new visual elements that emphasize business names and logos. The biggest, most eye-catching ones are logos next to ads and changing the “Ad” text to “Sponsored”.
Google Launches ‘My Ads Center’ to Give Users More Control Over the Ads They See
Google’s looking to give users more control over the ads they see in its apps, and the information that they share for such, with the launch of its new ‘My Ads Center’ tool, which will provide more direct control options direct from ad listings.
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