7+1 reasons to change your PPC agency

The article was written by Markestic

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PPC | Trends

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2024-04

The fate of your company can stand or fall on how an agency or freelancer manages your online marketing campaigns. A great PPC agency is proactive, reports progress usually, communicates with you non-stop and its only goal is to increase your revenue and profit.

The following 7+1 reasons will show you those warning signs, which show you, it may be time to find a new alternative. We have collected 7+1 warning signs, that should make you change to a new agency.

1. Poor results

It’s crucial to point out that PPC is not a solution for every company on the planet.. Not every business will be able to find its target audience efficiently through online marketing solutions.

The best example for this are the B2B companies with very niche target audiences, however 90% of the businesses will be able to successfully increase their revenue with PPC advertisement. If your agency is unsuccessful in taking care of your advertisement and/or they don’t think together with you on solving problems, it can be a clear sign that you should change.

2. Lack of continuous optimization

It should be one of your fundamental expectations, that your PPC account manager optimizes your account at least on a weekly basis. This can only be left out in a small percentage of the cases. For example, in the case of low spending evergreen campaigns or low spending and low complexity accounts, that only advertise a small amount of products or services. Besides that, it’s required to look through the results at least once every week, to make sure that they keep up the wanted level, or keep a steady growth.

At Markestic, it is expected from all of our PPC campaign managers that they monitor every account daily and they do a weekly comprehensive account optimization. After that we share all our findings with our customers to show them the exact details of their accounts and to forecast what’s to come in the next 7 days.

3. Lack of proactivity and ideas

A good PPC agency not only launches campaigns, they are also actively looking for new ideas and opportunities to optimize those campaigns. If your agency is not proactive and they don’t offer your new strategies or suggestions, this might also be a warning sign.

Your campaign manager should not only think proactively if your campaigns do weaker than you expect them to, they should also think about new and creative improvements if they work just as expected. If the results are satisfying the managers will need to help you in upscaling. And if those result aren’t satisfying they have to think about the solution together with you.

Fresh ideas, which you can expect from your campaign manager: New creatives, texts, target audience, conversions events, platform testing and/or other, new ideas connected to your online presence ( for example: SEO, conversion rate optimization, email marketing, social media management etc.)

We at marketic personally meet with our customers in usual intervals, where we discuss the results of the previous period, market movements, new online marketing trends and our developmental suggestions for the next period.

4. Too high management fees

If your weak performing campaigns are paired with high management fees, then it might be worth asking for a price offer from other agencies. It’s possible that the change of agencies at the beginning will take up some extra time, however in the long run the lower agency fees will make your advertisements much more cost efficient.

It’s important to point out that if you’re happy with the cooperation, but you’re paying a lot in management fees, it may not be worth it in the long run to change agencies.

A good PPC agency has to be open with its pricing to your thoughts, and it has to help you to choose the best suiting plan for your needs and price range, that will make the cooperation profitable for you. Markestic, for this reason, offers you many price plans, from the number of the used channels or countries, though performance based prices, up until creating completely custom packages tailor-made to your needs.

5. Not satisfying reporting

It is crucial for your business to get transparent and accurate reports about the performance of your campaigns, because they will help you evaluate your campaigns. If your agency doesn’t provide you with the required reports or they don’t have a sophisticated reporting system, it’s going to cause problems in your decision making and in the optimization of your campaigns. It’s important to receive the accurate numbers and insights about those numbers from your PPC manager.

We share reports with our clients which refresh daily, where they see the exact amount of spending in the different channels, revenue and return on their investments. We also create custom made reports if a client asks us to.

6. Not proper measurement settings

Accurate measurement settings are essential to measure the effectiveness of your campaigns and to optimize them. If your agency doesn’t have the proper measurement tools or experts, it has a potential to cause problems in the effectiveness and cost management of your campaigns.

We work together tightly with experts who are highly specialized in setting up and maintaining online measurements. This way we can always be sure that the numbers our measurement systems see are the most up to date and they always show reality.

7. Faulty communication

Transparent and on time communication is crucial between an agency and it’s client. If you agency does not seem to react to your e-mails or they don’t hold in person or online meetings with you, that will cause problems in your future cooperation and in the efficiency of your campaigns.

Our experts at Markestic will always respond to your e-mail under 24 hours and will schedule follow-up meetings with you every week!

+1 Lack of Upscaling

Here is a question, that your campaign manager will need to ask from themself every single day: ‘The results are super, but how high can we elevate the revenue generated from online advertisements?’ If this question doesn’t come up and your account manager doesn’t help you actively in upscaling, you will have to ask yourself: “The results are super, but why doesn’t my PPC account manager think about the scaling up of my business? Why don’t they help me with that?’

At Markestic we brainstorm together with out clients, about how their online presence can achieve the next level.

Summary

If you found any of the previous points familiar, then it might be time for you to change your PPC agency, to change the course of your business into a steady rise. Of course there will be topics where your PPC manager won’t be able to help you. However, we believe that a great campaign manager will not only help you by managing your channels, but by holistically looking through your company and using the numbers measured online, they will present you with heaps of potential still waiting in your business to come forward.

If you liked our previous points about how we think of the cooperation with our clients, don’t hesitate to contact us. We are ready to start thinking about the future of your business and the potential we can bring out from it together!