Markestic Monthly | 2023-03

The article was written by Markestic



Markestic Monthly



15th March 2023

Welcome to our digital marketing newsletter, where we bring you the latest updates and insights on the ever-evolving world of online advertising, social media, SEO, and more. Stay ahead of the curve with our weekly roundup of the most important news and trends in the industry.

Every news starts with a short summary with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an additional link for further reference.

B2B Social Data: How to Build a Successful B2B Marketing Strategy For Social Media

Don’t be afraid to use social media platforms to promote your business to other businesses. In this article we’ll go through everything you need to know about using social media to your advantage in B2B marketing.

Meta Pauses Reels Bonus Program as it Develops a New Ad Revenue Share System

Meta has paused its Reels Play bonus program in the US to focus on a revenue share system instead. The move comes as many platforms struggle with short-form content monetization, as ad performance can’t be attributed directly to creators and creators often see their payments reduced as more sign on to fund programs. Meta is working on ad revenue share for Reels and is developing ways to enhance monetization offerings for short-form video.

How To Scale Your PPC & Advertising Way Beyond Google Ads

John Gentry, recently discussed the opportunities for advertising, including the importance of staying informed on changes in cookie usage, the growing significance of identity, and exploring opportunities in emerging platforms like connected TV. He explained how to take PPC and advertising efforts to new heights by reaching consumers in real-time and responding to their needs.

TikTok enters the search ad market, challenging Google and Microsoft

More and more young people search on Instagram or TikTok rather than on Google. Soon you’ll be able to bid on specific keywords and show your content in the search results on TikTok.

Social Media Engagement Rates Dropping Across Top Networks

In this article you’ll learn about the different types of industry practices regarding social media posting customs.

Google Ads Simplifies Audience Creation W/ GA4 Audience Builder

Google Ads has introduced a new feature that provides direct access to the GA4 audience builder, simplifying the audience creation process. To use the new feature, you must link your Google Ads account to their Analytics property and follow the necessary steps to create a connection.

Bing AI-Powered Search & Edge Browser Grow Users & Engagement

Since the release of ChatGPT there has been a surge of interest in AI all over the internet. Microsoft integrated this feature into their search engine and this makes it more and more desirable for users. More users meaning more relevant ads.

Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media

Learn five paid media strategies with actionable insights to growing your business while getting more bang for your buck.

Google Ads Launches Performance Max For Travel Goals

Performance Max for travel goals is Google’s new AI-powered tool for hotel advertisers, enabling them to create multi-format ads and reach more travelers across channels.