Markestic Monthly | 2023-09

The article was written by Markestic

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Markestic Monthly

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18th September 2023

As the leaves start to turn and autumn paints the world in warm hues, the digital realm too witnesses its own transformative moments. Dive deep with us this September as we dissect the latest tremors and triumphs in digital marketing, PPC, and the ever-evolving world of social media. Prepare to be enlightened!

Every news article starts with a summary of the key points, however, if you are willing to dive deeper into a specific topic, you can always find an additional link for further reference.

Google Adds Google Merchant center support

Google has introduced a new customer support feature in the Merchant Center, allowing Google Shopping agencies and retailers to upload their support details and returns policy for increased transparency with shoppers. This initiative aims to foster trust, enhancing the likelihood of customer loyalty and effective brand representation.

How to prepare for the holiday season?

To optimize holiday preparations, brands should consider unconventional sales promotions outside traditional discount days, create themed product catalogs, ensure mobile optimization, leverage social media for engagement, and intensify email campaigns closer to the holiday season. These strategies aim to increase ROI, enhance user experience, and effectively engage both old and new customers.

Demand Gen campaigns, the new Discovery campaigns

Google’s Demand Gen campaigns, set to replace Discovery Ads, offer businesses enhanced reach on platforms like YouTube, Discovery, and Gmail. Dive in to maximize your advertising potential with this new approach!

Microsoft Introduces Audience Features In Advertising Editor & More

Microsoft Advertising unveils a host of updates: audience targeting now globally available in Editor, increased in-market audience support in EMEA, APAC, and LATAM, enhanced responsive search ads with auto-generated assets, a new Logo extensions format, and integrations with Hightouch and Zapier for Customer Match. These tools amplify ad optimization and require strategic A/B testing for best results.

Why Enhanced Conversions Are Now More Important Than Ever For Google Ads

Enhanced Conversion can help to supercharge your Google Ads performance. Find out how first-party data can boost your paid campaigns.

Why Enhanced Conversions Are Now More Important Than Ever For Google Ads

In the face of rising privacy concerns and evolving tech, Google introduced “enhanced conversions” to improve ad campaigns. This tool has been instrumental in increasing conversion rates and reducing costs, as seen in successful case studies.

Pinterest Unveils New Ad Tools and Creative Options at Pinterest Presents Event

Pinterest introduced new ad options at “Pinterest Presents”: expanding Premiere Spotlight ads, launching Showcase and Quiz ads for engagement, adding direct links, integrating Salesforce and Adobe, and unveiling a Creative Studio tool.

WhatsApp Launches Topic-Based Channels in More Regions

WhatsApp expands “Channels” to 150 markets, a one-way broadcast for real-time news and topics. Separate from chats, channels prioritize privacy and fresh content. The feature might change DMs’ traditionally personal nature.

Introducing the TikTok Search Ads Toggle

TikTok introduces “Search Ads Toggle” for brands to display ads in search results. Leveraging existing In-Feed Ad creative, it enhances brand reach and user engagement. 58% of users discover new brands on TikTok, with this feature further optimizing brand discovery.

Meta introduces new targeting methods for B2B businesses

This update is something we should keep an eye on if we are dealing with B2B marketing on Facebook. This allows users to reach companies based on their employee numbers and income.