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Markestic Monthly | 2023-10

The article was written by Markestic

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Markestic Monthly

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17th October 2023

As the crisp October air sets in and nature’s palette shifts to vibrant reds and golds, the digital landscape undergoes its own captivating transformations. Join us on this autumnal journey through the world of digital marketing, pay-per-click wonders, and the ever-shifting realm of social media.

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Google Demand Gen campaigns: Migration and best practices

Google Ads introduces Demand Gen campaigns, replacing Discovery. Harnessing automation and machine learning, Demand Gen focuses on generating awareness and upper-funnel engagement. Testing underway.

Google quietly increases ad prices to meet targets, claims exec

Google quietly tweaked ad auctions, raising costs by up to 10% without notifying advertisers, raising concerns about Smart Bidding.

Bard to be combined with Google products like Gmail and YouTube in latest upgrade

Google said that its AI-powered chatbot Bard will be integrated into apps such as Gmail, Docs, YouTube, and even Flights, to create Bard Extensions

Google’s AI-powered search experience can now generate images, write drafts

Google’s SGE is expanding its capabilities with image generation and customizable writing drafts, bolstered by stringent filters for responsible use. These updates will be available to users in the near future, enhancing their search experience.

Recession Fears Still Haven't Gone Away — Here's How This Strategy Can Save Your Small Business in a Downturn.

Recession fears are on every business owner’s mind, which means we all want to get – and keep – more customers. Building strong relationships with them can help protect the small business owner during a downturn, so here’s how you can automate this process.

Meta rolls out new features for Facebook and Instagram Reels ads

The new capabilities were designed to streamline the campaign creation process for advertisers and improve the user experience for shoppers.

Shopify Audiences Adds Integrations With Snap, TikTok and Criteo to Target Customers

The partnerships expand the reach and efficiency of Shopify Plus merchants, allowing them to target customers more effectively using their preferred advertising networks, Shopify said in a Monday (Sept. 25) blog post. The integrations join an existing lineup of channel partners, including Meta, Google and Pinterest.

TikTok testing out advert-free monthly subscription

The BBC understands the Chinese firm is trying out the service in an English-speaking market outside the US, but has declined to comment on exactly where.

SnapChat My AI Sponsored Links with Microsoft Advertising

SnapChat My AI was rolled out to Snapchatters globally with new features in April this year. Snapchatters are using My AI for things like party planning tips, restaurant recommendations, or sports news.

Google is blocking Microsoft Edge users from watching YouTube

Google is reportedly blocking some Microsoft Edge users if they are using “strict” tracking modes. This might be to stop people from using ad blockers.