Markestic Monthly | 2023-01

The article was written by Markestic

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Markestic Monthly

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13th January 2023

There was plenty of news coming from January 2023. Here are some of the most interesting ones, from PPC to the impact of AI on SEO, we’ve got you covered with the latest insights and expert advice.

Every news starts with a short summary with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an additional link for further reference.

5 PPC Advertising Lessons From A B2B Growth Marketer

If you are still wondering whether PPC is worth it for your business, or you are trying to understand it further, look no further. Here are 5 absolutely essential pieces of information on PPC.

PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more

If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.

Apple Ad Network Gives Marketers A New Opportunity

Learn how Apple is claiming its place in the search market, the revenue streams for its services category, and the challenges it faces.

LinkedIn Announces 7 Updates Coming In 2023

LinkedIn previews seven new features coming in 2023, including improved video accessibility, updates to job search, post scheduling, and content analytics.

10 Biggest & Best PPC Features Of The Year 2022

Check out the top 10 PPC features and enhancements of 2022 and why they’re important to your 2023 marketing strategy.

How To Create B2B Google Ads Campaigns That Nurture And Convert Customers

In this article, learn how to create B2B Google Ads campaigns that nurture & convert customers in the sales funnel.

Email remains number one marketing channel for business leads

According to a new whitepaper by Sopro, the State of Prospecting 2023, Email is still the top marketing channel when it comes to new business prospecting. The report reveals that 59% of marketers believe that email is over twice as effective at generating leads than channels such as PPC and paid social media, despite some marketers focussing spend in those channels.

Five things that will shape social media in 2023

Social commerce is expected to become more prevalent in 2023, with a recent study by Accenture revealing that the current $492 billion social commerce industry is expected to grow three times faster than traditional e-commerce to reach $1.2 trillion by 2025. The growth is predicted to be mainly driven by Gen Z and Millenials, a mobile-first demographic when it comes to shopping.

20 Best Practices for Designing a Successful Ecommerce Website

These are just a few ideas on how to optimize your website for conversions. With some creativity, experimentation, and dedication, you can make small changes that have a big impact on your business.

6 Ways SEO Pros Are Using ChatGPT Right Now

ChatGPT is all the news nowadays. Here are some ways you can actually make use of it. ChatGPT can be used in a lot of different ways SEO is one of them.