Markestic Monthly | 2022-12

The article was written by Markestic

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Markestic Monthly

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13th December 2022

Christmas is almost here and Santa is bringing some PPC news as well.

Every news starts with a short summary with the key points, however, if you are willing to dive deeper into a certain topic, you can always find an additional link for further reference.

How Will the EU Digital Services Act Impact Marketing?

This ruling is going to be the gold standard for countries outside the EU as well. It really tries to protect users from harmful advertisements and the use of minors, but something we have to keep in mind is that this legislation will restrict the use of gender and age targeting options so be on the lookout!

Digital marketing: Best practices and strategies for your brand

If you are looking for some digital marketing tools, different from the regular PPC tools then this article is for you. Read about digital marketing in this article for your brand.

Meta Announces Instagram Explore Home Ads Placement Via Marketing API

A new placement arrives for Instagram from Meta. Now ads can be served on the Explore page as well as feeds. Besides this the latest addition was ads on creator profiles.

How To Combine SEO & PPC Keyword Strategies For More Effective ROI

In this lengthy article you can find out more about the connection between SEO and PPC strategies. Also there is information on the use of advanced filter apps to help your digital marketing needs.

Google Updates Display & Video 360 Account Level Suspension Policies

Google is introducing a new ad and account policy and suspension page specifically for Display and Video 360 users. The new update clarifies exactly what policy we violated should it happen.

Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns

There are many ways in which an ongoing campaign can be optimized. These 4 are certainly up there with the best ones. From changing bidding strategies and adding new ads, to mining data there is something here for every advertiser.

Google’s Desktop Search Results Are Now Continuously Scrollable

While this update is only available in the US as of today it can certainly be an interesting one. Forget about second page results, now everything goes on the first page.

Google Ads Conversion Lift Tutorial For Advertisers

Conversion Lift measures how many conversions are caused by your ads that wouldn’t have happened without ads. Google’s conversion lift solution blends multiple measurement tactics.

Google Rolls Out December 2022 Helpful Content Update

Google’s new algorithm aims at pages directed to people instead of Search Engines. While it may take a few more days or even a week to roll out completely, this may change current page rankings completely. It will be available in all languages as well.