Markestic Monthly | 2023-04

The article was written by Markestic

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Markestic Monthly

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11th April 2023

Welcome to our monthly newsletter! Stay updated on the latest news in PPC, Digital Marketing, and Social Media. Get valuable insights to optimize your online strategies and stay ahead of the game!

Every news article starts with a summary of the key points, however, if you are willing to dive deeper into a specific topic, you can always find an additional link for further reference.

10 PPC Trends You Can’t Ignore in 2023

In this article there is data from 2019 to 2023 with all the new trends in the PPC world. Be sure to check out all the new ideas and trends you might use in your next campaigns.

Meta Could Ban Certain Ads in Europe to Adhere with Evolving Data Usage Laws

In recent weeks we have seen news such as Meta giving EU users the ability to opt out of targeted advertising. Now we have news about political ads being banned completely.

Google Ads Tests AI To Help You Create Ads

Tired of writing Search ads? Google has your back! They are testing out the possibility of AI written ads. This might revolutionize advertising online.

Google Ads Update: Cross-Channel Conversion Credit Import

Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions.

How To Use Performance Max For Travel Campaigns

This step-by-step tutorial teaches how to successfully create and optimize a Performance Max for Travel Goals campaign.

Google Enhances Discovery Ads: Boosting Engagement & Conversions

New features in Google’s Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis.

Google To Unify GA4 & Google Ads Conversion Windows

Google Ads will use Google Analytics 4’s conversion window settings starting March 31 to ensure consistent reporting.

Google Plans To Integrate Conversational AI Into Search Engine

Google plans to integrate conversational AI in search amid rising competition, CEO Sundar Pichai reveals in an interview.

Facebook Adds Video Display Elements to Marketplace Listings

Facebook has added a new element to Marketplace, with sellers now able to include video within their listings, and users able to request a video to assist in their purchase decision.

7 new social media features you need to know this week

We are seeing tons of new AI features being added to all sorts of applications. But there are other new features as well. Check out these 7 new features added to Social media platforms.