Introducing our monthly newsletter! Join us as we keep you informed on the newest developments in PPC, Digital Marketing, and Social Media. Discover invaluable insights to enhance your online strategies and maintain a competitive edge in the ever-evolving digital landscape. Don’t miss out on staying ahead of the game!
Every news article starts with a summary of the key points, however, if you are willing to dive deeper into a specific topic, you can always find an additional link for further reference.
TikTok Announces New Partnership with Smartly.io to Facilitate Video Shopping Ad Creation
TikTok has added a new element to its Marketing Partners Program, with Smartly.io coming on board as its inaugural video shopping ads partner, providing a new pathway to facilitating in-stream commerce in the app.
TikTok partners with top publishers on its new premium and brand-safe ad slot, ‘Pulse Premiere’
The ad slot, dubbed “Pulse Premiere,” offers a sort of brand-safe space within TikTok’s social video network, as they’re guaranteed their ads will run immediately after what TikTok refers to as “suitable TikToks” from premium publishers.
Meta Begins Testing Generative AI Elements for Facebook and Instagram Ads
Your ad creatives will be testable with the help of AI. Removing backgrounds, widening perspectives or changing texts will all be possible through Facebook’s ad manager.
Search ad conversion rates down, cost per lead up in 2023
Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase, although not as drastically as in prior years.
Are Competitive Spying Tools Worth It for PPC?
You want to know more about your competitors, but you don’t know which Spying Tool you have to use? In this article there are several tools compared to real data.
PPC Budgets, Testing & Optimization: Expert Tips To Enhance Your Strategy
Even when you think you’ve got the hang of PPC advertising, there’s always something new to discover. Find out more about improving your PPC strategies with this e-book for free.
Twitter Demands Advertisers Pay for a Blue Check or Spend $1,000 a Month
While other platforms are very accessible by anyone, Twitter is getting harder to advertise on. Now you either have to buy the Blue tick or spend a considerable amount of money on advertising only on Twitter.
How Social Media Marketing Has Changed This Year
Social media became even more important in people’s lives during the pandemic, and it remains a vital way in 2023 for brands to connect and engage with customers in their preferred channels. Brands should be cautious about working with influencers who may not appeal to their target audience, but collaborations with influencers can still be effective.
Making It Click: The Next Generation Of Digital Marketing
What mistakes do you do and what should you avoid? What are the next steps in Digital marketing? Find out more in this article.
New Data Reveals How to Build Your Digital Marketing Strategy
From setting KPIs to building audiences this article lists 5 things you should definitely do to build your digital marketing strategy to its fullest potential.
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