Markestic Monthly | 2023-06

The article was written by Markestic



Markestic Monthly



15th June 2023

Summer is here and with it our monthly newsletter. Tech and marketing are both developing at an astounding rate and we have the most important news to cover for you!

Every news article starts with a summary of the key points, however, if you are willing to dive deeper into a specific topic, you can always find an additional link for further reference.

Google introduces AI for ad campaigns

Google introduces AI-powered ad campaigns, Demand Gen, and Video View to enhance mid-funnel reach and provide business insights. Google’s latest ad campaign features AI-powered capabilities that aim to improve mid-funnel reach and provide valuable business insights for advertisers.

Linkedin catches up with AI

LinkedIn joins Google and Meta by launching generative AI-powered tools for advertisers. Following in the footsteps of Google and Meta, LinkedIn introduces generative AI tools to assist advertisers in creating new ads, providing up to five headline and ad copy recommendations.

Google improves video indexing

Google improves video indexing report in Search Console for more accurate video visibility feedback. Google has enhanced its video indexing report in Search Console to provide advertisers with more precise insights on the visibility of their videos.

How Social Media, Content Marketing And Paid Media Ads Are Changing PR

Social media revolutionizes PR professionals’ connection with journalists and consumers. Social media platforms have transformed the way PR professionals engage with journalists and consumers, allowing for direct and informal access, thereby strengthening and expanding relationships.

Tutorial for Automatically created assets for Google Ads

Google introduces a beta feature for automatically created assets to improve ad performance. Google introduces automatically created assets for responsive search ads, a beta feature that optimizes ad performance by generating relevant headlines and descriptions using existing content.

6 Advertising Trends to Watch 2023-2025

The advertising industry is set to recover from the pandemic with emerging trends for 2023-2025. Advertisers are expected to shift towards shorter video ads, mobile gaming ads, and AI-driven campaigns, emphasizing mobile devices, social media, and user-generated content.

New Report Details Content Growth

Google’s Search Console Insights provides detailed information on content performance. Google has upgraded its Search Console Insights, providing advertisers with comprehensive information on the performance of their content, even for properties linked to Google Analytics.

Social Media Marketing vs. Social Media Advertising

The difference between social media marketing and social media advertising. This article explains the distinction between social media marketing, which involves unpaid actions like posting and engaging, and social media advertising, which utilizes paid methods such as PPC ads to promote content and products/services.

TikTok launches new AI ad script generator

TikTok has launched a free AI tool that can create scripts in a matter of seconds. The feature, called Script Generator, is available to all TikTok Creative Center users with a desktop TikTok for Business account.

Expanding Ads on Reels

Facebook made it available for users to earn money from posting Reels on their platform. Currently there are 52 countries where this is available for people to use.